Knightia - Facts and Figures

Name: Knightia; pronounced NYE-tee-ah Habitat: Rivers and lakes of North America Historical Epoch: Eocene (55-35 million years ago) Size and Weight: About six inches long and a few ounces Diet: Small marine organisms Distinguishing Characteristics: Small size; herring-like appearance    About Knightia Most fossils from the Eocene epoch are well out of the reach of ordinary consumers, but not so the small prehistoric fish Knightia, thousands of specimens of which have been discovered in Wyomings Green River formation (in fact, Knightia is Wyomings official state fossil). Thanks to their abundance, its possible to buy a well-preserved Knightia fossil for under $100, a bargain compared to the average dinosaur! (Buyer beware, though: whenever you purchase a fossil, especially online, its essential to check its provenance--that is, whether it really is a genuine specimen of Knightia or simply a baby salmon that has been crushed between two bricks.) Part of the reason there are so many Knightia fossils is that there were so many Knightia--this six-inch-long fish assembled in vast schools throughout the lakes and rivers of Eocene North America, and lay near the bottom of the aquatic food chain (meaning that these huge populations of Knightia sustained larger, scarcer predators, including the prehistoric fish Diplomystus and Mioplosus). Befitting its small size, Knightia itself fed not on fish, but on tiny marine organisms like plankton and diatoms, and it was very herring-like in its appearance and behavior--so much so that it was originally classified as a species of the herring genus Clupea.

How Is the K Pronounced in French

If you look through a French dictionary, you will find a lack of the letter K. That is because its not a native letter in the French alphabet and is only used on rare occasions. Nevertheless, its important to understand how to pronounce the K when you do come across it. The French Use of the Letter K While French does use the Latin (or Roman) alphabet that contains 26 letters, two of those are not native to the French language. Those are the K and the W. The W was added to the French alphabet in the mid-19th century and the K followed soon after. It was, however, in use prior to this, just not officially. Those words that use either letter are most often rooted in another language. For instance, the word kiosk in German, Polish, and English is kiosque in French. Both stem from the Turkish koshk or kià ¶shk, which means pavilion. It was the influence of foreign expansion and interaction that provoked the use of the K and W in French. Its easy to understand that one of the most used languages in the world would have to adapt to a global community. How to Pronounce the French K The letter K in French is pronounced like the English K: listen.   French Words with K   Lets look at a handful of the French words that do include a K. Practice saying these, then check your pronunciation by clicking on the word. This should be a quick lesson that youll complete in no time. kif-kif  (all the same)kiosque  (newsstand)klaxonner  (to honk)le  hockey  (hockey)ski  (skiing)

Colors in Spanish Red, Purple, Beige, and More

Like other adjectives, names of the common colors in Spanish must agree with the nouns they describe in both gender and number. However, in most cases, names of colors come after the nouns they describe, not before as in English. Additionally, the names of some of the more unusual colors in Spanish are given a unique treatment. Names for the basic colors in Spanish behave the same way as other adjectives do: They come after the noun they refer to and must match it in number and gender.Less common colors can be formed by using de color, color de, or simply color followed by the name of the color.If a noun such as cereza (cherry) or naranja (orange) is used as a color by itself, many speakers do not modify it for number or gender. Names of Common Spanish Colors Here are some common colors: amarillo: yellowanaranjado: orangeazul: blueblanco: whitedorado: goldengris: graymarrà ³n: brownnegro: blackpà ºrpura: purplerojo: redrosado: pinkverde: green Note that the form of these Spanish colors will change depending on the number and gender of whats being described: Tengo un coche amarillo. (I have one yellow car.)Tiene dos coches amarillos. (He has two yellow cars.)Tienes una flor amarilla. (You have a yellow flower.)Tenemos diez flores amarillas. (We have ten yellow flowers.) The Grammar of Color in Spanish The most common colors are used in the same way as other adjectives. However, almost any suitable noun can be used as the name for a color, in at least four different ways. For example, here are four ways you could say cherry-colored car. (A car is un coche and a cherry is una cereza.) coche cerezacoche color de cerezacoche de color cerezacoche color cereza Similarly, a coffee-colored shirt could be camisa de color cafà ©, camisa color de cafà ©, camisa color cafà ©, and camisa cafà ©. The choice will depend on the region and speaker. However, nouns that are frequently used as color (such as cereza or cafà ©) are more likely to be used alone. Here are some nouns that are commonly used as colors in this way, although numerous others can be used: beige, beis: beigecereza: cherry-coloredchocolate: chocolate-coloredesmerelda: emeraldgrana: dark redhumo: smokylila: lilacmalva: mauvemostaza: mustard-colorednaranja: orangeoro: goldpaja: straw-coloredrosa: pinkturquesa: turquoisevioleta: violet When a noun is used by itself in such a way, it is often still treated as a noun rather than an adjective, so it doesnt change form as adjectives typically do. (Some grammarians consider nouns used in this way to be invariable adjectives—adjectives that dont change for number or gender.) Thus, mustard-colored houses would likely be casas mostaza, not casas mostazas (although the latter could also be used). However, the more often a noun is used as a color, the more likely it is to be treated as a regular adjective—one that changes in number with the noun being described. Often, however, different speakers will disagree. Compound Colors Compound colors are those that are preceded by descriptors like light and dark, such as light blue and dark blue. In Spanish, the most common words for those specific terms are claro and oscuro, respectively, used to form compound colors such as azul claro and azul oscuro. The compound colors are invariable, meaning they dont change with number or gender. Sample Sentences Showing Color Usage Casi la mitad de los estadounidenses tenà ­an ojos azules. (Almost half of U.S. residents have blue eyes.)La sangre puede tener un color rojo brillante o casi negruzco dependiendo del nivel de oxà ­geno. (Blood can have a brilliant red color or almost blackish, depending on the oxygen level.)Està ¡ rodeado por uvas color de ajenjo. (It is surrounded by absinthe-colored grapes.)Te presentamos los diferentes estilos de uà ±as color de vino. (Were showing you the different styles of wine-colored fingernails.)Las hortalizas de hojas verde oscuro son fuentes importantes de carotenos. (Vegetables with dark-green leaves are important sources of carotenes.)

Established Wealth in The Great Gatsby - 1180 Words

The established wealthy have the ability to use their wealth however they desire. Their wealth is important to many people below them as it can give tremendous opportunities, which can equal monetary gain for the people. But, the established wealthy many time use their wealth and statues against people, as a way to not allow characters to advance in their social and economic position. Tom Buchannan is a prominent figure in The Great Gatsby who shows this selfishness as he utilizes the immense wealth that he has to take control of people situations. He is opposed to allowing people to advance their economic status. He shows his hesitation for advancement with his control over George B Wilson when he is dealing with the terms of selling his automobile. When George comments saying, â€Å"Works pretty slow, don’t he’ ‘No he doesn’t’ said Tom coldly. ‘And if you feel that way about it maybe I’d better sell it somewhere else after allâ€⠄¢ ‘I don’t mean that† explained Wilson quickly† (Fitzgerald 28). Toms defiance of, not selling his car, shows that the rich are limit the advancement of other’s to move higher up. This scenario is a microcosm of the higher American social environment, which the established wealthy try to limit the growth of peoples capital, and also limit the status of people below them. They feel that their position is of such a high value, gives them the authority to determine who advances, and who doesn’t, and the only way to be one of them is to be born into it. TheShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1223 Words   |  5 Pagesbeginning of the novel, Gatsby was recognized as a visionary who was charismatic, courteous, and very secretive. 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Scott Fitzgeralds The Great Gatsby Essay1459 Words   |  6 PagesThe Great Gatsby, a highly acclaim American novel by F. Scott Fitzgerald, entails the demise of the American dream by means of drawing a parallel between Jay Gatsby, a character whom covers his inner qualities with the idealistic characteristics of the rich during the Roaring Twenties in order to obtain the affection go the beloved and deeply flawed Daisy. Regrettably, throughout his conquest for Daisy’s affection, Gatsby falsely presumes that through his accumulation of wealth he will be able toRead MoreThe Great Gatsby-Plaza Hotel987 Words   |  4 PagesThe Great Gatsby This passage from novel â€Å"The Great Gatsby† by F. Scott Fitzgerald occurs at the end of chapter seven, when Nick, Gatsby, Daisy, Tom and Jordan are at the Plaza Hotel in New York. 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Letter to Headteacher Free Essays

Wednesday 11th January 2012 Dear Mr. Headteacher, While I appreciate the many benefits of our school, I think there are still some problems. A big, the bigger, the biggest problem is school uniform. We will write a custom essay sample on Letter to Headteacher or any similar topic only for you Order Now I will like to present you my case for abolishing school uniform and explain to you why ,as a pupil, I feel school uniform should not be mandatory. Statistics show school uniform is not liked by the majority of the students. Think about those poor children that make the clothes of the uniform. I’m going to make a list with the main points of my letter: 1. We all have the right to individuality, to make personal choices and to express our personality. This right of free expression includes the way we choose to dress. Making everyone wear the same school uniform infringes on our rights and is a misuse of authority. We should have the right to choose what to wear, to express our personalities and ,as a way of learning, to make choices about our lives. 2. In my opinion the uniform costs too much. Even though you need money to come to this school, this doesn’t mean that we have to waste money for clothes we can only wear at school because they have the school emblem. 3. Our systems of law and regulation typically punish everyone for the actions of a few. We should take the time needed to solve the problem of the trouble-makers that don’t dress decently rather than apply a general rule. 4. There are plenty reasons to avoid uniforms. One of these is that the idea of â€Å"one size fits all† is totally wrong. If our uniform fits to a boy, it doesn’t mean it fits even to a girl. We have a different-shaped body so the unisex uniform is useless. 5. What is more, uniforms should be abolished from schools because it only causes more conflict between teachers and students, and why do students only wear uniform? The only differences between a teacher and a student are the age and the spelling. We all have the same rights so ,even though teachers have more authority, we should respect each other and don’t abuse of power. 6. Another point is that I find unfair the fact that only we have to wear uniform while bigger boys and girls are free to dress as they like. Would you like it? 7. Finally, wearing a school uniform is not good preparation for our future working lives. Only a few jobs require uniforms. After all, our main role-models at school -the teachers- don’t have to wear a uniform, do they? The definitions of school are : 1. a place (institute) where children go to be educated 2. the process of learning in a school 3. the time during the day when children are working in a school Notice the definitions don’t include the word â€Å"uniform† anywhere. It clearly states that school is an â€Å"institution for learning†. The only thing we learn from having uniforms is that we are so dumb that we can’t choose the clothes for ourselves. To sum up, school uniform is not the perfect solution if you want to avoid people making gangs. There is a better solution: a dress code. While uniforms force all us to wear the same clothes, a dress code give pupils a lot of choice on what to wear. unsuitable dresses can be banned-for example, shirts with vulgar signs, very short skirts, crop tops, bare shoulders†¦ The school in this way could be greatly improved. Thank you for taking the time to read my letter, Yours sincerely, name How to cite Letter to Headteacher, Essay examples

Marketing Plan Australian Domestic Market

Question: Discuss about the Marketing Plan Australian Domestic Market. Answer: Introduction In Australia, the main market that is not frequently relied upon for dairy products is the Australian Domestic market. Apparently, most of the people living in Australia love and feed on dairy products and thats probably the reason why they view dairy products as a very important and vital product for their growth. Market issues and problem analysis The Australians view the domestic market as the best for their dairy products and so do not even have the pleasure of looking for other better markets outside their country. However, since the largest percentage of the sales are those from the exports which is 60% and 40% for domestic sales, then it means that the sellers have no idea of which market is good for their products. Despite the fact that Australians view their domestic market as the bestmarket for their products, the consumption levels in the country is lower than that from outside. From the graphs below, it is clear that the markets are facing some major problems especially with the cheese product. The sales of cheese are fluctuating with every year but those of butter are constant and high as the years pass by. In the beginning of the life cycle, the cheese sales are very low and go increasing with time and then decrease once more while those of butter are high in the beginning but change with just a small variance. How ever, these problems can be solved using the following marketing tools: Sales Promotion The organization find a way if increasing the sales of cheese especially in introductory stages or years of the product. Some of the promotion methods include: price reduction, offering discounts on batch buying, giving free samples of the product for trial to name a few. This will really boost its sales for both nutter and cheese. Advertising Advertising is a way of making the product be recognized and known by the current and potential consumers. The organization should make investments in advertising so that the different varieties and brands of products can be known by the public and especially in the first stages of its products cycles. Price setting By setting the prices of its products as reasonable and affordable by every consumer then it will be able to increase the sales especially in the first stages of the products life cycles. This is because in the business world the customers will always look for cheap but quality products. Product quality This entails offering good quality products always. Therefore, despite the branding. Packaging or target consumers, the products should always be of good quality to be able to attract more customers. Marketing ideas and recommendations Building on the current community- the market should try not to overlook its current consumers just because they are sure of their loyalty and instead they should treat them even better. Knowing the consumers positions- by knowing where the consumers are situated, it will help them to plan how to position their marketing. Development of personal connections- by using the products to have personal connections with the consumers, the sellers will shoe that they not only care about selling the products but also the welfare of their customers (Reid et al, 2005). Use of media to advertise and sell- especially the use of internet and the social media cane help in advertising, promoting and selling of the products as well as conveying a lot of information to the consumers. Develop joint ventures- this will help the markets have a more connected market segment and share that they will be able to sell not only in the domestic markets but also the other markets. Portfolio Matrix Market Growth Rate Relative Market share It is used to indicate a products market share and its growth position in the industry. Stars are products in a relatively high market share and in an industry with a high growth rate and in this case its the milk. Question marks are the products in a high growing industry but have a low market share which in the case of Australia is butter blends. The cash cows are products with a large market share but a poor or slow growing industry which in this case is the cheese products. The dogs are the products in a low growing industry and having a low market share where buy in this case is yoghurt. Approaches to monitoring and reporting Approaches that can be used in monitoring and reporting on strategic marketing performance include: Through doing sales analysis- by doing the sales analysis, one will be able to know how marketable they are, the market status, their market segment and market share among other things. By doing market research- This will help the business people to know their competitors, the organizations market position, market status i.e the levels of demand and supply to name just but a few benefits that may be realized. Doing a market share analysis- By analyzing its market share, a business organization will be able to predict the amount of sales and profits they can make, they will know their consumer population and type, their competitors products among other things. Another approach can be to do surveys on the location of their customers- By finding out the positions of their current customers and potential customers, a business organization will likely be in a position to monitor and report about its strategic marketing performance. If they have maintained their customers and many more want to buy their products, then it has succeeded. Conclusion In conclusion, Australia needs a lot of help to help market and expand its products markets. Therefore, to be able to manage, control, maintain its markets and also expand and diversify its market share, it should follow the stages and strategies named above. References Sax, H., Allegranzi, B., Uckay, I., Larson, E., Boyce, J., Pittet, D. (2007). My five moments for hand hygiene: a user-centred design approach to understand, train, monitor and report hand hygiene.Journal of Hospital Infection,67(1), 9-21. Phringer, S., Taylor, A. (2008). A practitioner's report on blogs as a potential source of destination marketing intelligence.Journal of Vacation Marketing,14(2), 177-187. Sax, H., Allegranzi, B., Uckay, I., Larson, E., Boyce, J., Pittet, D. (2007). My five moments for hand hygiene: a user-centred design approach to understand, train, monitor and report hand hygiene.Journal of Hospital Infection,67(1), 9-21. Vorhies, D. W., Morgan, N. A. (2003). A configuration theory assessment of marketing organization fit with business strategy and its relationship with marketing performance.Journal of marketing,67(1), 100-115. Olson, E. M., Slater, S. F., Hult, G. T. M. (2005). The performance implications of fit among business strategy, marketing organization structure, and strategic behavior.Journal of marketing,69(3), 49-65. Reid, M., Luxton, S., Mavondo, F. (2005). The relationship between integrated marketing communication, market orientation, and brand orientation.Journal of advertising,34(4), 11-23. Porter, M. E. (2011).Competitive advantage of nations: creating and sustaining superior performance. Simon and Schuster. Rosenberg, L. J., Czepiel, J. A. (1984). A marketing approach for customer retention.Journal of consumer marketing,1(2), 45-51. Phelps, R., Chan, C., Kapsalis, S. C. (2001). Does scenario planning affect performance? Two exploratory studies.Journal of Business Research,51(3), 223-232.

Social Dimension of Shopping Products - Free Samples to Students

Question: Discuss about the Social Dimension of Shopping Products. Answer: Introduction Today, with the advancement of technologies including the development of internet, people have adapted themselves to the digital medium for their various day-to-day activities including social interactions and businesses. Thus, majority of the businesses have realized this change and adapted to it accordingly by attracting more customers with better digital marketing strategies and plan (Ryan, 2016). One of the Companies, who has its business dependant majorly on its online customer base and needs new and improved digital marketing plan and strategies is, Redbubble. Redbubble, is an Australian online art selling company that conducts its business by attracting artists to join Redbubble and sell their products online to the customers from the Redbubble website (Delaney, 2016). For this, the company does offer attractive prices to the artists as well as the customers and thus, it needs to follow an effective and improved digital marketing plan to retain its customers as well as attract new customers. This report gives the situational analysis of the company by doing a SWOT analysis and lays out the digital marketing objectives that Redbubble needs to achieve. The report also discusses on the digital marketing communication plan that Redbubble follows and highlights their market position and target audience as well as their plans to optimize their present market and expand their range of products. Thus, with the help of the analysis and recommendations made in this report, the company will be able to tackle it flaws and improve its overall functioning leading to its better performance in the market making it earn more profits. Situational Analysis SWOT Today, conducting a situational analysis is considered by many as an important step before coming up with any kind of marketing plan. The reason for going with SWOT analysis is mainly due to the reason that it not only defines the internal factors of the concerned company but also gives a clear outlook of the external factors affecting the company as well. This analysis is used as a tool to analyze and develop the strengths and opportunities and eliminate the threats and weaknesses of a company (Hollensen, 2015). Unique Concept: Redbubble operates as an online art marketplace that allows people to sell their original and creative artworks as well as designs online to the customers who seeks it. Apart from being an online marketplace platform, the company also provides the required logistics services that help by facilitating the sale and purchase of the good from the artists to the customers. The uniqueness of Redbubble also lies in its ability to enable more than 400000 artists who independently sell the designs as required by the customers (www.redbubble.com, 2017). Wide range of products: Redbubble offers a wide range of products including Photographic prints, Art prints, posters, Canvas prints, Metal prints, Framed prints, Cards, Art boards, Stickers and Supports artists globally: As Redbubble is an art selling company, it relies heavily on the independent artists globally in order o make sure that their business keep running successfully. The company supports the individual artists by paying them good selling rate for their designs and by not charging them any sales commissions or fees. Apart from this, in order to make sure that the companys mission statement of bringing more creativity to the world remains true, Redbubble has started its operation in three other languages apart from English to connect to more artists globally. Leading company in Australia: Redbubble, was founded in the year 2006 in Melbourne, Australia (www.redbubble.com, 2017). With the continuous support of passionate individual artists, the company was able to reach out to new customers and market. The rise in the demand of more distinctive and meaningful designs and artworks by the customers as well as the increasing availability of the technologies that helps in providing print on demand services helped the company to evolve as the leading global online art company in Australia. Weaknesses Less awareness: The Company conducts its business mainly through its website, redbubble.com, so in order to get the desired products the customers have to go to the official website only. This makes the company weaker in its approach of gaining more customers, as many might not have ever heard about the companys existence. Products prices higher than the market price: The base price of the products available on the companys website is too high as compared to the price of the similar products in the market. This adds on to the weakness of the company as people who are familiar with the products price from the local stores will hardly ever opt to buy from Redbubble. This in turn will cost the company to lose many of its potential customers. Opportunities Offering personalized items to people worldwide: Personalized items and gifts have been popular among the public since a long time and today with the increase in the system of online sales, people all around the globe look out for companies providing these kinds of products (Grosso, Forza Trentin, 2017). Redbubble provides its services in over 200 countries and thus people including the young professionals buys personalized products from its website. This trend is increasing day by day and along with it the target group of the company too is growing. Increase in the purchase power parity: With the increase in the purchase power parity of the consumers that allows the company to convert their visitors into customers ensures that the customers will choose to spend more on the creative products as well as decoration objects that will add up to their improved lifestyles (McKinnon Ohno, 2016). Expanding its network: Redbubble, has been expanding its market over time with its extensive advertisements with paid services including Google Adwords (Young, 2014). Being the leading company in the market of selling art and designs, Redbubble needs to open more offline stores as well to increase its customer base and to conduct its business more efficiently and earn more profits. Threats Lesser people choosing to be an artist: Even though internet has enabled the existing artists to reach out to their customers and potential customers, people are going away from choosing this field of being an artist as a profession. The reasons for this decline in choice are many including the amount of patience it takes for the art to get appreciated and acknowledged by the public (Lingo, Tepper, 2013). Thus, if the quantity of the artists decline globally it will impact the Company negatively too as Redbubble is mainly dependable on the works of the individual artists. Stiff competition in the market: Just like every other company who faces competition in the market, Redbubble too has competitors in the market. The major competition that it faces in the market is from companies including Society6 and Zazzle (da Veiga, Tavares Alvelos, 2017). Digital marketing plan Today, one of the most important marketing strategy that majority of the companies never forgets to implement is having a digital marketing plan. People around the globe have become addicted to the use of internet and spend most of their time online (Valacich Schneider, 2015). Thus, this has made businesses to be available online to sustain their existing customers and attract potential customers. The following marketing strategies could be adapted by Redbubble to ensure that its team performance gets better with time as well as its business grows: Creating a digital marketing strategy by making an ideal customer persona based on various research, survey as well as conducting various interviews of the target audience of the business. For collecting quantitative data, the company can use the help of tools like Google Analytics (Alhlou, Asif Fettman, 2016). Identifying the company set goals to be achieved and accordingly choose the correct digital marketing tools. By choosing to take help from owned, earned as well as various paid media services that will help the company to evaluate the companys existing channels and assests of digital marketing (Lovett Staelin, 2016). By regularly auditing the contents that exists on the companys website as well as in its records and identifying the gaps that exists in the contents available. After identifying the gaps, develop a new creation plan of content by making the necessary required changes. By evaluating the earned as well as paid media against the existing current goals will help the company to get a proper idea of where exactly it needs to pay more focus along with more time (Belden, 2013). By going with all the above stated steps and making use of relevant digital marketing tools, Redbubble will be able to build much strong relationships with its customers as well as increase the profits. Relevant target audience and relevant branding and positioning In the previous financial year, Redbubble has made 68.5 percent of their sales with paid media including sources from free traffic such as email marketing and organic search whereas the remaining profit of 31.5 percent from sources like Google Adwords (Geddes, 2014). Redbubble had their platform through which it interacted with Google completely re-built. This enabled the company to upload more of the content as well as the images on the Google feeds including Google Shopping helping the company to increase its volume of sales (Jones, 2017). Redbubble had its main website in English and this was a major drawback in getting the potential customers from other regions around the world with different languages. By launching the site in three different languages including German, Spanish and French, the company has been able to increase its customer base (www.redbubble.com, 2017). Thus, with the introduction of many more languages on the company website, it will further help the company to expand its market to more customers who speak those different languages. Not only this, but with the introduction of new languages Redbubble will also be able to attract many of these artists who will now be able to sell their art on Redbubble website without any language difficulty. In order to continue its growth globally, Redbubble is continuously making efforts to add more partners who will help the company fulfill its mission and achieve its future goals. The company recently got three partners in Australia and in US and is under process to get more effective partners who will make the company more stronger in the longer run. By improving the margins on the products, Redbubble now can spend largely on its marketing and still get the constant profits as well as its sales volume being able to grow more. With this, the business will grow further making the companys supply chain team in a much stronger position. One more thing that the company is focusing on is the minimization of the customer supports cost that is nothing but the variable cost growing along with the business by outsourcing the companys customer support. Digital marketing communications plan of Redbubble In order to categorize the existing digital channels that the company is already using for its digital marketing communications, owned media, earned media and paid media comes as a framework (Belden, 2013). Redbubble has been continuously optimizing and upgrading its marketing communication plan to ensure that the volumes of sales of their products continues to increase and they never lose out their customers. The company through its websites and owned channels continues to update and educate its customers as well the artists with new rules as well as how to effectively conduct business on their official website with ease. By making the proper use of the earned media attention that the company got with the positive reviews from its customers as well as from doing various promotional work, Redbubble is now using these collected information to analyze its services and improve it by providing better performances and products. Apart from the above two kinds of media framework, the third one is the paid media that simply means that the company is spending money to ensure that it gets enough visibility in the market. With the help of the paid media that includes paid posts on social media websites like Facebook and Twitter, Google Adwords and sponsored posts on different websites, Redbubble has been continuously trying to uplift its game in advertising and digital marketing. Recommendations Being the leading art selling company, for Redbubble the things that are recommended to do to ensure its continuous growth in the market are as follows: Improve the experience of the users including customers and artists of its official website. By optimizing the company website, Redbubble will be able to improve its revenue to a much greater extent as it will improve the conversion rates of the visitors without paying anything extra on the ad to attract more traffic. At present, Redbubble has more than ten million images of more than sixty products on its website. By using a better and improved search engine algorithm, the company can ensure the customers that they would not have to search deeply into the website to get their desired products. Apart from improving their website, the company needs to come up with better version of companys mobile app mainly on android and iOS platforms making it much easier for the customers to search and find the designs and artwork they want to get from the company Paid advertising on social media like Facebook has proved to be effective for the company. These social networks blends with mobile apps and majority of the users of internet and active members of social media prefer to mobile. Thus, with the mobile app in existence, the promotions and advertisement of the company and the products will be much fruitful and will help the company to improve the volume of its products sales. Conclusion The report discusses the importance of developing a better digital marketing plan and strategies, that is a must for almost every company today to survive in the competitive market. This report highlights the facts about Redbubble by conducting strengths, weaknesses, opportunities and threats (SWOT) analysis. An effective digital marketing plan for Redbubble is also given in this report following which the company will be able increase the performance of its team and the volume of its sales. Apart from this, the report also contains the details of the companys target audience as well as the improvements that it has considered for itself to enhance the company image and global strength. The report ends with certain recommendations for the company including its website optimization and introduction of a mobile app that will help the company to increase more customers towards it. These customers will further help the company in increasing the volume of the sales of the products and ensu re the companys growth in future. References Alhlou, F., Asif, S., Fettman, E. (2016). 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