9 Ways Content Marketing and SEO Can Work Together

While it’s important to use quality content in your online marketing campaigns, it’s equally important to supplement it with the right search engine optimization strategy. First, content has to be found by search engine crawlers in the first place, and the competition is fierce. Google processes more than 40,000 search queries every second, so if you want your content to perform well online, you have to actively optimize it for search engines. Let’s imagine that your website is penalized, or Google isn’t indexing your pages correctly. You’re going to need some SEO expertise, whether you have great content or not. Content has to work in harmony with SEO from the moment of publication. Here are nine ways you can make SEO and content marketing work together more effectively: Create More Original Content Search engines strive to give searchers the most relevant results, so if you create high-quality, original content, there’s more chance your content will get found by search engine crawlers. What’s more, search engines reward sites that consistently produce fresh content. However, this is only half the story. Content Must Be Relevant To reduce website bounce rates, which will damage your search rankings, your content has to match users’ search intentions. Keep people on your site for longer by creating more relevant, customer-focused content. This will encourage content sharing and generate more links, which in turn will boost SEO. Build Your Social Following Social media signals have an indirect impact on search rankings. Social shares increase the visibility of your content, which means it’s more likely to get shared again. And if more people post links to your content, it will rank higher in search engines. Likes, shares, +1s, tweets, and comments all indicate that people like your content. They give search engines a clue to content quality, and this can increase your rankings. Focus on Evergreen Content Evergreen content that contains valuable information is more likely to increase the engagement metrics that search engines are looking for. It’s like a snowball effect. As more and more people are exposed to your content over time, it gets more visits and more links, which will in turn improve its search rankings and long-term value to your brand. Build Quality Links Content marketing is one of the most effective methods for link building. Do you want more links? There’s no great mystery to this; just continue to create great content that people want to link to and distribute it across the most relevant online channels. Internal linking on your website is just as important for SEO. Make sure you’re directing search engine crawlers and users around your site with clear internal linking. Each page will rank higher for certain search terms and pass the â€Å"link-juice† onto other pages. Keyword Research To increase its exposure, content needs to match the search terms that people are using in search engines, and provide good answers to the queries. You can use search engine data to identify popular search terms and then tailor your content to match. It’s important to note that focusing on keywords doesn’t mean â€Å"keyword stuffing.† Write your content for humans first so it doesn’t affect content quality. Optimize Headlines There are several ways to optimize headline length and quality for SEO: Write compelling headlines that encourage users to click through to content. Google truncates long headlines in search results, so make sure the key message is visible. A headline posted on Twitter should be short enough to retweet without editing. Email headlines should be visible in the subject line to boost open rates, links, and shares. Have a Metadata Strategy Metadata makes your content more searchable on the Internet. It helps search engines categorize your content more efficiently and searchers find your content more quickly. Copy, title tags, headings, meta descriptions, and images should all have the appropriate metadata attached to make your content more searchable. Title tags and meta descriptions also show up in search results pages, so ensure these are written with users in mind to drive click-throughs. Analyze SEO and Content Marketing Data Together If only the SEO specialists on your team are reviewing analytics, important content marketing data can get sidelined. Bring the SEO experts and content marketers together to better identify when SEO has worked best, when the content has worked best, and when both worked well together. Smarter collaboration will give your marketing department a better balance between focusing on successful content and the technical side of SEO. Content Marketing and SEO Go Hand in Hand In the long term, delivering quality content to your audience without neglecting SEO will give you the best results. Encourage your team to take a more holistic approach to content marketing and SEO, because marketing campaigns are more successful when the two disciplines work together. Do you need unique, quality content to support your SEO goals? Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions and other assets that engage readers while increasing search rank.

Public Policy Problems

Public Policy Problems Dye (2010 p.4) explains policy analysis as the process of getting to know the activities of governments, why they have to undertake such events, and the difference they realize from the activities. Policy analysis is primarily concerned with an explanation as opposed to the prescription of policy matters.Advertising We will write a custom research paper sample on Public Policy Problems specifically for you for only $16.05 $11/page Learn More It involves a rigorous investigation into the causes of public policies and the associated consequences. Generally, policy analysis includes an effort to come up with and test propositions about events and activities that lead to public policy and the consequences thereof, to collect enough and reliable findings from a research activity of significant relevance (Dye, 2010, p.5). According to Jans (2007) public policy is concerned with the public and the problems it faces, that is, how the issues and problems are describe d and constructed, how they fit in the policy and political agenda, how options in policymaking emerge, why governments act or fail to work and the effects of the system. Through policy analysis, it becomes possible to describe, using factual information, what a given government is doing, and what it is not doing. Policy analysis also sets the platform for an inquiry into determinants and causes of particular public policy issues. From the established causes and determinants, the consequences and impacts of public policy can be inquired, including evaluation of the system in a clear and precise way (Dye, 2010, p.6). Policy analysis reveals time and context as the significant determinants of the government agenda; for instance, similar agenda items are likely to be prioritized in states whose welfare levels are identical. Moreover, issues are determined by economic cycles, for example, flexibility in labor terms and increase in efficiency alleviates public crises while the improved q uality of life and enhanced worker welfare leads to overall growth in the economy (Jans, 2007). Generally, issues that conform to the policy paradigm that is, the leading policy ideas determine the policy that is adopted by the government at a given time. Policy analysis culminates in the understanding of public policy. It is both an art and a craft. As an art, it requires creativity, imagination, and insight in identification and description of problems in the society, in coming up with public policies to alleviate the issues, and in determining whether the systems improve the state of things or not. As a craft, policy analysis requires a broad knowledge base in economics, public administration, political science, psychology, sociology, statistics, engineering, law, natural sciences, and others. Policy analysis is, in fact, an applied subfield that encompasses all the above traditional academic disciplines (Dye, 2010, p.8).Advertising Looking for research paper on governmen t? Let's see if we can help you! Get your first paper with 15% OFF Learn More For the policymakers to perfect their craft to come up with policies that will improve the society, they need to bring together technocrats from the various fields to work together in the process of policy formulation and implementation. Policymakers from different areas will view the public problems from multiple dimensions hence solve the issues more comprehensively. Participation of technocrats from multiple areas of specialization, therefore, is an effective way of ensuring the craft of policymaking is perfected. Moreover, the policymaking process should be reviewed and scrutinized through public participation and incremental development. Policy analysis has limitations that include subjectivity in interpretation, the possibility of disagreeing over policy problems, defects in the design of human research and the fact that government power on policy is limited and human behavior is comp licated. References Dye, T.R. (2010). Understanding Public Policy (13th Ed.). Longman: Pearson Prentice Hall. Jans, M. T. (2007). A framework for public policy analysis and policy evaluation. Brussels: Vrije University