My Dream

My Dream Holiday My dream holiday doesn’t involve only one place but the whole world, because it is to tour the world’s most astonishing places. Firstly there’s Manhattan. New York. As one of the most popular tourist destinations and heavily populated places anywhere in the world, Manhattan offers something for everyone, including vast amounts beauty, irrelevant of what you consider to be beautiful.From the lush greenery and openness of Central Park to the awe-inspiring and breathtaking view from the top of the Rockefeller Centre to the iconic Statue of Liberty, it would be difficult for anyone to visit Manhattan and not find part of it stunning. It was not until the voyage of Henry Hudson, an Englishman who worked for the Dutch East India Company, that the area was mapped. Hudson came across Manhattan Island and the native people living there in 1609, and continued up the river that would later bear his name, the Hudson River, until he arrived at the site of pre sent day Albany.Secondly there’s Ireland There’s one town in particularly which is a â€Å"must†. This town is called Killarney. It is located in the province â€Å"Munster† in Country Kerry. Its population was last taken in 2006 and found to be 16931 people. Killarney has featured prominently in early Irish history, with religious settlements playing an important part of its recorded history. Its first significantly historical settlement was the monastery on nearby Innis fallen Island found in 640ad by St. Finian the Leper, which was occupied for approximately 850 years.Thirdly there’s Meteora, Greece. The word â€Å"meteora† means â€Å"Suspended rocks†. The area of Meteora on the Greek mainland is a collection of six monasteries that were constructed on limestone rocks many centuries ago. The six monasteries includes â€Å"The Holy Monastery of Great Meteoron, Varlaam, Rousanou, St. Nicholas Anapausas, St. Stephen and The Monaster y of the Holy Trinity. Their beautiful to look at both up close and from afar, each of the six Eastern Orthodox monasteries are still inhabited to this day. Then there’s the wondrous Creation located in Australia.The Great Barrier Reef. It is officially the largest reef system on earth. The Great Barrier Reef has almost 3,000 reefs encompassed within the 2,600 kilometer area of land that it covers. Although the Great Barrier Reef is clearly visible from space, it is when looking at it from underneath water when it truly appears to be beautiful and somewhat magical. Over 1,500 types of fish call the Great Barrier Reef home and in excess of 400 types of coral can be viewed in the area. Next on my list comes the extraordinary city, Venice.This is one of the most popular cities in Italy. Venice is known primarily for its canals, which provide both romantic and commuter travel within the city. There are, however, many other reasons why a visit to Venice is a must, notably some ama zing feats of architecture. It seems as if every step you take, you will encounter some aspect of the city worth admiring. The major sights like the basilica and piazza of San Marco are perhaps the city’s most famous. There is however much more, but there's always next time for the rest.

Buddhism has developed in a variety of different forms

Introduction:Buddhism is one of the six major religions in the world. Like other religions it has a highly developed system of beliefs, a moral code and a transcendental dimension. In simple words, it looks beyond ordinary human experience to something deeply spiritual which can be realized through leading a good moral life and religious practice. Buddhism takes its name from the Buddha, a human being whose teachings developed into what is now known as ’Buddhism’.It has existed for about 2500 years, even older than both Christianity and Islam.   For some, Buddhism is a religion, for others it is a philosophy or a culture. This religion emerged in north-eastern India in the area along what is known as the ‘Ganges basin’. At that time (fifth century BCE), this area running alongside the River Ganges had become a place of civilizations, with abundance of food, rising population and increasing urbanization. Note that Buddha was not a god but a flesh-and-blood human being.  His family name was Siddhartha Gautama but later was referred to as the Buddha which means ‘Enlightened One’ or ‘Awakened One’. Once someone asked the Buddha, ‘Are you a god?’ His reply was ‘No, I’m not a god, I’m awake!’ Although the Buddha didn’t claim to be a god, he did affirm that he was a fully realized human being, that he fully understood the nature of the human condition and that he had discovered a state of being known as Nirvana. This was a state in which all selfish desire and therefore all suffering had come to an end. He taught that by following his teachings, others too could realize once and for all this blissful state.Buddha taught that there are six realms of existence – gods, humans, jealous gods, animals, ghosts and hell-beings. The realm of the gods is one of great pleasure but it is not a place that one should aspire to particularly. This is because this world is no t eternal and eventually the gods themselves will fall into the lower realms. The best of all realms is said to be the human realm. This is because the suffering we inevitably experience in life doesn’t make us too complacent and consequently we are more likely to make the effort necessary for spiritual progress. The gods are too absorbed in pleasure to attempt this.Buddhism has been described as ‘a moral system without a god’ and ‘a faith without a god’. The essential teachings of the Buddha can be summed up in the following quotation from a Buddhist scripture.† Not to do evil, to cultivate good, to purify one's mind†. Buddhism is practiced worldwide. It started in India and from there spread to Sri Lanka, China, Korea, Japan, Tibet, Thailand, Vietnam, Burma, Cambodia, and Laos. In the twentieth century, Buddhism has spread to the West, including Europe, the UK, and the USA. What has been distinctive about the spread of Buddhism is its a bility to keep its core teachings intact but at the same time showing great flexibility in adapting to the culture that adopts it.For the interest of this topic, the compares will be between Thailand Buddhism and Tibetan Buddhism. This two countries practice Buddhism but it appears quite different, but the essential teachings of the Buddha are interpreted along very similar lines. This is because over the centuries, various forms or schools of Buddhism have emerged with slightly different practices and rituals. The earliest form of Buddhism is known as Theravada. A new form of Buddhism emerged from this which is known as Mahayana Buddhism. The latter is a broad umbrella and covers such schools of Buddhism as Zen, Pure Land and Nichiren. A third major branch of Buddhism is known as Vajrayana of which Tibetan Buddhism is the principal expression. All three traditions Theravada, Mahayana and Vajrayana – continue to flourish.As mentioned above, both Thailand Buddhism and Tibetan Buddhism believe in the story of prince Siddhartha reaching enlightenment. However, they vary in the role of this in the grand Buddhist cosmos. Theravada Buddhism is practiced in Thailand; it is often called Southern Buddhism because of the path it took through Southern India to Southeast Asia. This system remains true to the original teachings of Prince Siddhartha, (also known as Sakyamuni Gautama Buddha), that are found in the Pali scriptures. The Four Noble Truths and the Eight-Fold Path are the main focus of the school.They believe that the Buddha was a man who liberated himself through meditation and contemplation. They look upon him as a teacher as opposed to a deity, and so images of the Buddha in these lands are revered or venerated, not worshipped. In this system, each individual must strive to liberate oneself through enlightened actions. Neither gods nor magic spells can assist the process.Buddhism in Thailand: The Thai form of Buddhism is sometimes called Lankavamsa (mea ning Singhalese or Sri Lankan lineage) because it was introduced to the 13th century Sukhothai Kingdom by monks from Sri Lanka. This form of Buddhism grew as the Sukhothai Kingdom expanded over Northern and Central Thailand. However, Ayuthaya in central Thailand grew into a powerful kingdom, and eventually annexed Sukhothai in 1376. The Thai Kings of Ayuthaya made conquests over areas of central Thailand formerly held by the Khmer Empire, which had been practicing a blend of Buddhism and Hinduism much more akin to Mahayana Buddhism than to the Sri Lankan form. The Ayuthaya kings incorporated many of these beliefs into the Buddhism they had inherited from Sukhothai.This has had a lasting effect on Thai Buddhism to this day. It is ironic to note that during Dutch persecution in Sri Lanka during the 18th century, the ordination lineage of monks there broke down. It was Thailand (then known as Siam) that restored the Sangha (brotherhood of monks) in Sri Lanka. Hence, the main sect of Bu ddhism in Sri Lanka is known as Siam Nikaya (meaning Siam Sect)Vajrayana or Tantric Buddhism: The Vajrayana system is a sect of Mahayana Buddhism, and represents the occult branch of Buddhism that is today practiced mainly in Tibet and some parts of Bhutan and Nepal. Also known as Tantric Buddhism, it owes its origin to the scholar Padmasambhava who went to Tibet from Bengal. He assimilated Hinayana and Mahayana doctrines of Buddhism with the pagan Bon religion of Tibet and the occult practices of Tantric Hinduism.Thus beside meditation and contemplation, Vajrayana also prescribes the visualization of Buddhas passionately embracing their shaktis and the use of ritual diagrams (mandalas), special chants (mantras), specific postures (mudras) and sexual practices (maithuna) to attain enlightenment and liberation. The idea of these practices is not to indulge the senses. The aim is to experience and understand the fleeting nature of the material world. A true adept or siddha thus become s fully aware that material existence or ‘samsara' is no different from spiritual release or ‘nirvana'.ConclusionAs stated earlier, these two main branches of Buddhism has different practices, but they all have some fundamental similarities. They believe that Siddhartha was the son of a powerful king, and that his father brought him up surrounded by all the pleasures of the world, isolated in the palace, so that Siddhartha would never know sorrow. The prince grew up, married, and had a child, always surrounded by luxury. There are more similarities as well, but the differences in Buddhism are very significant.REFERENCE:Buddhism and Buddhists Act www.buddhart.com2. Cousins, L. S. (1996). â€Å"The Dating of the Historical Buddha: A Review Article†. Journal of the   Royal Asiatic Society Series 3 (6.1): 57-63. Retrieved on 20073. Davidson, Ronald M. (2003). Indian Esoteric Buddhism: A Social History of the Tantric Movement. New York: Columbia University Press. ISB N 0231126190.4.Gethin, Rupert (1998). Foundations of Buddhism. Oxford University Press. ISBN 0-19-289223-1.5.Gombrich, Richard (ed.); Heinz Bechert (ed.) (1984). The World of Buddhism. Thames ;HudsonHarvey, Peter 1990, An Introduction to Buddhism: Teachings, History and practices, Cambridge University Press, Cambridge, pp. 148-169. Kvaerne, Per 1984, Tibet: the rise and fall of a monistic tradition’, in the world Buddhism: Buddhist monks and nuns in society and culture, eds Heinz ; Richard Gombrich, Thames and Hudson, London, pp. 261-2788. Morgan, Kenneth W. (ed), The Path of the Buddha: Buddhism Interpreted by Buddhists, Ronald Press, New York, 1956; reprinted by Motilal Banarsidass, Delhi; distibuted by Wisdom Books

Abraham  Lincoln  Ã¢â‚¬â€œ the  statesman  of  the  USA,  one of the founders of the Republican Party, the 16th US president who freed the slaves, the national American hero – was born in village Hodgenville (Kentucky) on February 12, 1809. Due to the fact that he was born in a family of farmer with meager income, Abraham was unable to get a good education, he went to school for no more than a year and, from an early age, got used to the physical work. At the age of eight with his parents the boy moved to a district in the state of Indiana, where was no closer schools. Nevertheless, little Lincoln learned to read and write and was very fond of reading.For  him  itbecame  a  helper  in  a  zealous  self-education  and  favouritepastime  forever. The young Lincoln had a chance to try a variety of occupations – laborer, carpenter, postman, and woodsman. In 1830 their family moved to New Salem (Illinois), and Abraham worked as a surveyor, a clerk in a small commercial shop. During the Indian War of â€Å"Black Falcons† Lincoln went to volunteer in the militia, as Indians at one time killed his grandparents (paternal). He was chosen as a captain, but he did not serve for a long time and did not have a chance to take a part in battles. Working during the years of 1833-1836 as a postmaster, Lincoln simultaneously was studying law. He has passed an exam and in 1836 received permission to practice law, which he was engaged in the further years. In this field he succeeded and became one of the best lawyers in the state, at one time, he even worked for the railroad â€Å"Illinois Central† as a consultant. Qualities of wit, integrity, honesty contributed to his confident professional growth and strengthening of the authority. The political biography of Lincoln began in the early 30s with an unsuccessful attempt to take a seat in the State of the House of Representatives. However, in 1835 young Abraham Lincoln was elected to the Legislative Assembly of the State of Illinois, where he adjacent to the Whig party. Until 1842, he was a Chairman of the Finance Committee and one of the most known persons in their party. The next step in his political career was the election in 1847 to the US Congress. Lincoln fought for the expansion of political and civil rights of the broad masses of the population, for ensuring that women got the right to vote. Fighting with the slavery, the politician advocated the stop of the spread of slavery throughout the country. In 1854, Lincoln acted as one of the organizers of the Republican Party. In 1858, he became a candidate for the US Senate, but could not win the election. The end of the 50-th of the 19-th century was a turning point in Lincoln’s life. Actively participating in political disputes, he gained widespread popularity in the country. Giving speeches in different parts of the country, Lincoln showed himself as an intelligent and cautious politician. He did not support the request of the abolition of slavery and sought to prevent civil war by all means. At the meeting of the Republican Party in Chicago, Lincoln was nominated for president. Then, the tough struggle with candidates of Democratic Party, who supported the slaveholders of the South, began. Get high quality custom written essay just for $10 In 1860, Lincoln was elected for US President, he was at the head of country from March,1861 untill April,1865. South responded to his appointment by the separation, despite the fact that the new president had a moderate position against slavery ; the Civil War (1861-1865) has started in the country. Adopted in May 1862 the so-called homestead acts, granting US citizens land plots, has become a powerful blow to the slave system and helped to solve the agrarian question. December 30, 1862 the president signed the â€Å"Emancipation Proclamation†, thanks to which from the yoke of slavery 4 million man was released. In 1863, government troops have won big, turning victory, which allowed to finally break the resistance of the South and to restore the unity of the nation. In 1864, Lincoln’s re-election for a second term was held, even though he doubted the correctness of the decision to run his candidacy again, moreover, some political forces opposed this as well. In April 14, 1865 Lincoln, who was in Washington at Ford’s Theater on the play, was wounded: he got shot by the actor John W. Booth, a supporter of the Confederate slave-owners. Without regaining consciousness, in the morning of April 15th, Lincoln died and became the first killed US president. During his innings he was constantly exposed to harsh critical attacks, however, as the results of opinion polls, Lincoln is still ranked among the most beloved by people and the best, as well as intelligent, in his opinion, the country’s presidents. Death of Abraham LÃ'â€"nkoln literally shocked the whole World. An endless stream of people went to the White House to say goodbye to the man who led the country through the hardest crisis by uniting the supporters of the unity of the country and the abolition of slavery. Retaining the united country, the United States could eventually become a leading power in the world. In assessing the merits of Lincoln, the great Russian writer LTolstoy said: â€Å"He was the same as Beethoven was in music, Dante in poetry, Raphael in painting, Christ in the philosophy of life.† Rely on professional writers with your college paper and take a load off your mind. Relax while we are working on your essay. Your peace of mind is just one click away

Evaluate Bodyshop company Coursework Example | Topics and Well Written Essays - 2500 words

Evaluate Bodyshop company - Coursework Example Sesame oil and marula oil are the most common natural ingredients utilized by the company in making its products. Marula oil is obtained from kernels and some of its traditional use entailed body moistening as a lotion and massage treatment purposes. Sesame oil also acts as skin moisturizer and skin massage oil (Nitzsch & Rose, 2011, p. 23). Body shop obtains its ingredients via Community Fair Trade. The products fall under various categories depending on their use. The first category is fragrances that include varied products for men and women. Body butters include Meringa, strawberry, Shea, Satsuma, olive coconut and mango products. Skin care products contain a wide range of minerals including vitamin c, tea tree, seaweed and Aloe Vera. Under this category, Body shop has lotions approved by pediatricians for babies. Maca root and White musk are skin products for men. Make ups include eye shadow, lipstick, mineral make up and mascara. For hair care, they have banana conditioner and banana shampoo. The last category is bathing products that include soaps and gels. Antiperspirants are the latest products by Body Shop (Body Shop Business, 2011, p. 1). Market entry Initially, Body Shop was an environmental friendly single-store shop specializing in natural cosmetic products in Berkeley, California. Anita Roddick visited the shop as a customer. It inspired her to start her own shop of similar products. She opened a shop in 1976, UK and began producing the naturally scented products. In 1987, she bought naming rights for her shop consequently labeling it Body Shop (Haile, 2004, p. 24). It expanded at a steady rate of 50% quickly spreading to other countries. Initial investment and ownership Anita needed 4,000 sterling pounds to start her investment. She obtained the money from a bank as an investment loan for her first shop. Following success, she wanted to open another shop but funds remained a challenge. The bank refused to loan her the money. She obtained 4,000 s terling pounds for her second shop from a friend of one of the girls assisting at the first shop. However, the person demanded a 50% share in the shop she was to set up. Further funding for expansion was through informal arrangements with various businesspersons and businesses (Haile, 2004, p. 22). Body Shop offered its first public offing on April 1984. Anita Roddick and her husband Gordon Roddick owned the company for 30 years from the date of establishment until 2006, when L’Oreal corporate team purchased the company (Body Shop Business, 2011, p. 1). Body Shop’s Unique Selling Preposition Anita Roddick advocated for environmental friendly products to conserve the environment and maintain healthy bodies. As Gordon Brown, the English Prime Minister, acknowledge that after Anita Roddick’s death in 2007, she and her company campaigned for green issues long before it became a popular topic in the world (Assenmacher, 2012, p. 24). She is a pioneer in instilling the globe’s environmental concerns in people. This ultimately convinced people to use Body Shop products. Apart from environmental issues, Body Shop campaigned for other social issues that included enhancing self-esteem in women. In this campaign, the company contradicted the popular media concepts of women that depicted women as stereotype (Dutta, 2007). Body shop also engaged in community activities in which it funded various environmentalist and social groups. Consequently, it familiarized their products with interest topics

The Nature Of Leadership Case Study Example | Topics and Well Written Essays - 750 words

The Nature Of Leadership - Case Study Example Such a situation arises from the complex nature of leadership. The only common thread that can be found is that the nature of leadership involves an influencing process and the consequences of this influencing process (Antonakis, Cianciola & Sternberg, 2004). It is for this reason the leadership definition that works for me is focussed on the influential nature of leadership and its implications. Daft and Lane 2008, p.4, define leadership as â€Å"an influence relationship among leaders and followers who intend real changes and outcomes that reflect their shared purposes†. Expanding on the term influence is a key reason for my choice of this definition. The nature of influence here is that it is not passive but active, and it is multidirectional, and without the element of coercion. Furthermore, the influence is not merely from leaders to followers, but is reciprocal in that there are times when the influence flows from followers to leaders. Moving on to another key ingredient in this definition of the intention for real changes, it implies that leadership does not accept a status quo situation, but aims for creating change. This striving for change is based on the shared purposes of the leaders and followers and not on the desires of the leaders. In real terms this means that the created change is towards a desired future state or purpose (Daft & Lane, 2008). This definition also brings us to the important aspect of leadership in that it cannot be present in the absence of followers and that followers are an essential to leadership (Maxwell, 1993). 2. Without followers there are no leaders. What is known about followers? The first thought that comes to mind when we talk about followers is sheep following the shepherd, implying that followers merely follow a leader. This is not essentially true, for there are many in the flock of followers that assist the leader in the influence of leadership, and demonstrate capabilities to become leaders in the future (Yukl, 2006). This perception of followers indicates that followers are made up of different types of individuals. Followers may be classified into five types of followers. The first type we may take as the sheep and they look up to the leader for directing them in all that they do. The second type of followers consists of those that keep saying yes all the time to the leader, or accept leadership influence without any outward sign of opposition and devout their energies towards accomplishing the direction of the leadership influence. The third class of followers consist of individuals that we may term as alienated. These individuals are capable of independent thought and action. The problem here is that they also possess a lot of negative energy that works to the detriment of the group, as the leadership influence is unable to get to them and they make no positive contribution to the shared purpose of the group, rather they work against it. Leadership influence that can remove the negative energy from these followers can convert them to extremely useful members of the group and the leader. The next class of followers are the fence sitters or those that we may term as pragmatists. These followers refrain from accepting the influence of leaders, till such time they are sure that the trend is favourable and then jump on the bandwagon, in the manner that trees sway in the direction of the wind. It is not that they have any opposing views or are capable of contributing positively towards the shared purposes. Self-preservation is of primary importance, and hence the wait and see attitude on the impact of the change influence that emanates from the leader. The final classification of followers may be viewed as star followers. They possess the same vibrancy as the

Discuss the importance of racialized space Annotated Bibliography

Discuss the importance of racialized space - Annotated Bibliography Example Both space and racialized space are very powerful in shaping the society. This paper highlights on importance of race, space and racialized space. It also explores on other related questions. First and foremost, racialized space as theoretical and practical tool is very instrumental to examination of racialization of various cities in the United States. Racialization is part of everyone’s life after being inscribed in space. In is noteworthy that racial system of privilege and oppression have always included perceptions of space, however, they vary in significantly in varied eras. In the United States of America, particularly in Virginia before racilaization of slaves, African slaves and English indentured servants stayed in same quarters and performed similar duties (Barot & Bird, 2001). The African slaves and the American could also intermarry as a result of race and space. The development of racial chattels was aimed at compelling the colonial rulers to segregate African slaves and English servants. Generally, the separation was social, economic, and legal. The plantations in the late 17th century limited the extent of the spatial separation of the races. One o f the most important instances as witnessed during this period was that plantation system was the intimate physical space that the slave masters shared with the enslaved. According to Virginia slave ordinance, demanded that slaves who were manumitted to leave the state (Eduardo, 1997). This was a tacit recognition that freed blacks living in the plantation which would be detrimental to slavery. Secondly, geographic separation of Native Americans from whites was an instrumental process in seizing native peoples’ lands and converting them to private property and United States territory. This separation was encoded in the policy of the US following the passage of the Indian removal Act in 1830. This creation of geographic

Consumer behavior. iPhone 6 Essay Example | Topics and Well Written Essays - 1000 words

Consumer behavior. iPhone 6 - Essay Example Factors influencing Consumer behaviour. Situational Factors These influences result from the location, time and circumstances that surround a consumer. The main contributors of this factor include the emotions, urgency and social situation. All the determinants can influence the decision of buyers at all stages of the purchasing process. The emotions or feelings may include the moods and conditions of a person at particular moments. For example, illness, fatigue or having cash can make the consumer to buy a product. The recent purchase could be because I had money and good moods that made me buy the iPhone 6. The time factor can influence the decision of consumers in buying commodities. For example, the recent purchase occurred due to the urgent need of a phone for reading school notes while at home. People opt to skip the stages of the buying process due to their immediate needs for particular products. The social surroundings also influence consumer behaviour (Pride and Ferrell 212). For example, the decision to buy the iPhone 6, last month was influenced by my friends who accompanied me to the shopping mall. Psychological Factors These factors are related to the general consumers’ behaviours. They are internal, but, are influenced by external forces. The motives, perceptions and the attitudes of people influence their decision in buying goods. Motives can be described as the internal forces, which direct a person towards buying a product or achieving certain goals. Some motives are stronger than others.

Dance - an Art or Sport Term Paper Example | Topics and Well Written Essays - 1250 words

Dance - an Art or Sport - Term Paper Example Dancing expressions differ on whether can be used as an instrument of gesture and symbolism. As a result, some argue that they tend to be used for religious, ritual and ceremonial purposes. The expressions have differed in the way they define the cultural sequences of the body movement. The emotional expressions are also different as some explain that a person can dance without expressing emotions and that many groups do not just dance to music but rhythms in their minds. The expression does not inclusively compare dance to everyday movement, but they agree that it is repetitive (Ambrosio 58). Modern dance is a kind of theatrical dancing that is not as limited as classical ballet. In modern dance, movements express the feelings. Around the 1900s some American dancers started to rebel against the strict and confining style of Classical Ballet. Modern dance is very vivid, ever-changing and full of expression. Dancer’s like Alvin Ailey helped upgrade modern dance as we now see it. Art is basically one’s way of seeing them and expressing emotions. Because modern dance is without restriction deeper feelings and a stronger understanding is obtained. It is done easily due to this non-conforming way of dance. Urban dance or â€Å"street dance† describes any dance that has not come from formal beginnings like break dancing. This style is much improvised and can evolve without warning due to the individual. The beginnings of this style can be traced as far as West African culture. Dancing also plays an important role in culture. The rituals, dances, arts, music, and beliefs of a population are passed down from generation to generation. As previously discussed street dance is a modern take on old dance styles from older cultures. Some of the movements mimicked in modern times have come from Western Africa. Dances of celebration, acts of war, religious ceremony and been spread all over the world, but more so in the Caribbean and South American countries due to the old world slave trade. In Brazil, the African slaves that were shipped there also brought with them their culture of song and dance (Ambrosio 61).

Healthy diet Article Example | Topics and Well Written Essays - 500 words

Healthy diet - Article Example The article advice that we should insist on taking whole grains by checking on such labels put on the ingredients of our food products. This is a healthy way to eat because a whole grain gives the body enough fiber, which is good for digestion purposes (Grosvenor & Smolin, 2012). It is also imperative that we increase our intake of fruits and vegetables in order to maintain a healthy diet. These fruits and vegetables are a good source of vitamins and carbohydrates respectively, nutrients that are essential for the normal functioning of the body. Some of the recommended fruits and vegetables include beans, which come in different kinds, such as chickpeas, kidney beans, and black beans because of their high quantity in fiber and starch as compared to other vegetables. Another recommendation of fruits in our diets includes bananas, oats, and berries added to cereals as desserts. This also incorporates piling many vegetables on every sandwich that one takes, as well as, having at least two vegetables at dinnertime. These vegetables work well in both refining the digestive system by inclusion of fiber in the diet, in addition to providing the body with the required nutrients for energy, building, and protection. This diet enables an individual to maintain a healt hy living (Grosvenor & Smolin, 2012). Another precaution to take while observing a diet is the content of sugar intake into our bodies. Too many sugars in the body are risky, as they may cause a rise in blood sugar, hence result in complications such as blood pressure and diabetes. As such, a keen watch on the level of sugar intake is paramount in our dietary consumptions, such as a reduction to a 12-oz bottle of soft drink from a 20-oz one, or substituting such a drink altogether with low-fat milk or a glass of water. It is also advisable to watch the amount of sugar used while baking, with the recommended levels being one-quarter glass less of sugar. Instead of a candy bar,

The 8th Edition of Janson's History of Art Essay

The 8th Edition of Janson's History of Art - Essay Example The three arts works identified are painting and sculpture: expressing enlightenment values, Britain: the Sublime and the Picturesque and Neoclassical Sculpture: Antonio Canova. In page 310 of the book, Painting and Sculpture: Expressing Enlightenment Values is art work that is identified to illustrate time period and culture. The 18th century, when Newtonian discipline exerted its utmost impact, was remarkably noteworthy for European custom expression. Â   Neoclassicism also established expression in sculpture and architecture. Architecture was identified by a return to the essential dignity of what a modern refer to as the noble simplicity and tranquil superciliousness of the ancients. Realism an approach of painting and sculpture that seems to represent the recognizable or archetypal in real life, instead of an idealized, dignified, or passionate interpretation of it is a revelation in the art identified. In page 351 of the book, Britain: The Sublime and the Picturesque is art wo rk that is identified to illustrate time period. The picturesque and the sublime in 18th century British aesthetic hypothesis represent culture and time period. Picturesque is an artistic ideal initiated into English custom debate in 1782. The expression picturesque requires to be comprehended in association to two other artistic standards: the sublime and the beautiful. By the end of the eighteenth century, rationalist and enlightenment ideas concerning aesthetics were being tested by observing the experiences of sublimity and beauty as being non-coherent. The pictorial variety named picturesque emerged already in the seventeenth century and thrived in the 18th. As well as showing beauty in the conventional way, eighteenth-century actors could exceed it from top to bottom. In page 317, Neoclassical Sculpture.

Compare and contrast Blake and Wordsworths view of London Essay Example for Free

Compare and contrast Blake and Wordsworths view of London Essay The poets Blake and Wordsworth both wrote poems about Englands capital city, London. The poets themselves each came from different backgrounds which may have influenced their view of London. Wordsworth was born and brought up in the Lake District and spent the majority of his life there, which may have led him to concentrate on the natural features of London. In contrast Blake was more aware of the industry and poverty of the capital City. He had lived all his life in London, receiving little formal schooling and even witnessing the death of his brother from consumption. Wordsworths poem Composed upon Westminster Bridge presents a calm and relaxed view looking across the water and the city. He writes about what he sees and views London as a majestic royal palace. Wordsworth reflects upon his subject with deep felt emotion, seeing it as a spiritual place of peace. Dull would be the soul who could pass by, a sight so touching in its majesty. He describes a special morning when the city seems to be asleep and is in awe of the tranquillity never saw I, never felt, a calm so deep!. Wordsworth is therefore commenting on the natural beauty that he sees rather than the daily life behind this scene. In contrast Blakes poem is entitled London. Talking directly about the city itself it is the account of a person walking down the street saying what he sees. He is more concerned with the people who make up the City. Instead of seeing beauty he sees pain in the emotions of the people he meets. In every cry of every man. Blake concentrates on the oppression and poverty of the city. He blames the Church and authorities for their lack of attention and care for the people of London. Every blackening Church appals. The tone of the poem shows a lack of awareness; some safe inside while pain goes on outside, and the hapless soldiers sigh runs in blood down Palace walls. In keeping with this pessimistic view, Blakes poem is structured in a methodical and measured tone. It is written to a steady beat in four stanzas. This has the feel of a walking pace as he wanders around the city viewing its misery. Blake uses repetition to emphasise his point in every cry, in every voice. It is a formal bleak approach giving the bare facts as he sees them. Wordsworths poem is altogether more flamboyant. As a romantic poet he writes this poem in the form of a sonnet. This style is mainly used in love poetry. This structure emphasises the way Wordsworth concentrates on the physical aspects Wordsworth views around him. One line flows into another in an informal way. It is descriptive and reflective but does not attempt to look beyond the outward appearance all bright and glittering in the smokeless air. Wordsworth as a rich man, the son of a lawyer, views London on face value. He looks down upon the city from his lofty position unaware of the poverty below. His tone is full of grandeur earth has not anything to show more fair. He feels moved in his spirit and in harmony with his environment. Wordsworths tone is full of wonder, focusing on the magnificent buildings and seeing the city itself as a living being full of emotion. Blake expresses his feelings of frustration and sadness. He describes chartered streets and chartered Thames, which emphasises how everything has been taken over and oppressed. He comes from a lower middle class background; the son of a hosier and the tone of this poem expresses his awareness of the poverty around him marks of weakness, marks of woes. This sadness turns to aggression as the poem proceeds, criticising the Church and even the corruption of marriage. And blights with plagues the marriage hearse. There is a hopelessness and desperation expressed within this poem. Blake refers to mind-forged manacles, the metaphorical chains in which the peoples minds are held. This is typical of the negative images used throughout. The one beat rhythm and child-like tone emphasises the steady march towards an inescapable fate. This language underlines the lack of control which people have, their lives grinding out a pre-set pattern. Everything is owned each chartered street. Even the Church is blackening, sinful, cruel, with a lack of purity and care. The oxymoron marriage hearse shows the conflict within society the hypocrisy of marriage whilst poverty encourages prostitution to flourish the youthful harlots curse. The words are stark and shocking, exaggerating the problem to gain our attention blasts the new-born infants tear. The language used by Wordsworth is full of splendour never did the sun more beautifully steep. He paints pictures with his words, using the images of the shining sun, the gliding river the beauty of the morning. He extends a simile of the city by personifying it as clothed in sleep. The city now doth like a garment where the beauty of the morning, silent, bare. Wordsworth creates a feeling of awe and wonder at the beauty of creation. He uses the metaphor of the city like a mighty heart lying still. The sounds evoked by Wordsworth poem are very peaceful and calm the river glideth, the morning silent. In contrast Blake uses sharp sounds which are onomatopoeic in nature blasts, curse, cry. He uses a strong heavy rhythm emotive of the oppression felt with repetitive force and mark in every face I meet, marks of weakness, marks of woe. The tone of Wordsworths poem is soft and lilting a sight so touching, a calm so deep. This is set against the harsh cry of Blakes London. The approach used by these two writers promotes a different response from the reader. Wordsworths flowery imagery encourages a warm view of London. He is optimistic in his approach, concentrating as he does upon the immediate sights and sounds of a peaceful morning scene. Blake however conjures up a feeling of misery for the plight of the people of London locked in a prison of poverty which he blames on the establishment who have no care for their situation. Blake concentrates on social injustice, perhaps borne out of his own upbringing, whilst Wordsworth seems unaware of anything but the natural beauty of the environment and not its inhabitants. Two seemingly different views of one city seen from varying perspectives.

Ways Groups of People Are Identified Essay Example for Free

Ways Groups of People Are Identified Essay 1. What are some of the ways groups of people are identified? There are many ways that a group of people can be identified but the four criteria for classifying minority groups are race, ethnicity, religion, and gender. Race is mainly determined by the color of someone’s skin, hair (in some instances eyes), height, and bone structure of the human body: big head, narrow eyes, tall short. Ethnicity is determined by where you were born and raised and what cultural patterns. Religion and is determined by what your beliefs and religious group you are a part of. Gender is determined easily enough but it does matters if you are male or female for the fact that each is treated differently. Males seem to have it easy most of the time and woman are always treated as though they are weaker. These four criteria’s are the main ones but there are so many more such as age, disability status, physical appearance, and sexual orientation they all are used to group people. There is always another factor that is sometimes over looked and that is our appearance; skinny, fat and even what we wear are we well dressed and clean all of the time or are we in regular day to day clothes or are we dressed in rags torn, ripped and dirty clothing. Also there is the money factor how much does one have or don’t have to many people the money factor matters most people like to know that they know people with money. Are these people wealthy with more money than they will every need or do they just have enough or do they struggle or worse yet do they not have anything leaving them going from home to home or street to street or going to government and privet programs for help. 2. Why do people label and group other people? I have thought about this question and it made me realize that not only do people label and group other people but we also label ourselves putting ourselves in categories that please us. Plus it gives us our sense of belonging to something that most people â€Å"need† to feel. Getting back to the question; I think it is something that we all do whether we realize it or not. Labeling and grouping help people to determine who we should or who we should not interact with. It helps people and sometimes it does just the opposite and destroys people it’s like having a power a power to have some control over other people. I can almost see it in another time a man running through the streets with a label machine placing labels on everyone’s forehead yelling â€Å"You are who I say you are! † Scary thought! We constantly label people in a negative light due to difference of opinion due to religion, political view, sexual preference, parenting method you name it we do it, even children do this and it is not done intentionally they were not taught this, too me it almost seems like it is a defense mechanism keeping themselves even ourselves safe from what we may consider to be harmful. In the end people are just that â€Å"people† we are nothing more and nothing less. People label others either to feel empowered or to praise someone but in the end we are Human Beings and that is it. We may think and act differently but we are what we are and if people could just except that then the future might not ever have to deal with the positive and mainly the negative effects that come with being labeled and tossed into a group that was thought up by others. Resources Schaefer, R. T. (2012). (Ch. 1 2) Racial and ethnic groups (13th ed. ). Upper Saddle River, NJ: Pearson Prentice Hall.

Impact Of Celebrity Endorsement On Consumer Purchase Intention Marketing Essay

Impact Of Celebrity Endorsement On Consumer Purchase Intention Marketing Essay Celebrity endorsement has become a modern day staple of advertisement strategies, used to create distinctive competencies in increasingly competitive industries. This is especially the case with the telecom sector of Pakistan, which is one of the countrys most profitable industries and thus the level of competition is fierce and companies often resort to celebrity endorsement to impact consumer purchase intention. This research study aims to study the nature of the relationship between celebrity endorsement variables and purchase intention. The use of previous studies in this field has created a common set of variables that combine to form the celebrity endorsement factor and as such these variables have been extracted from the literature review. The identified variables are: image-fit, brand recognition, likeability, trustworthiness and attractiveness. The research primarily used a quantitative method for analysis as the author wanted the results to be less subject to the authors own intuition and thus his own bias. This analysis was obtained from questionnaires and formed the basis of the data used to regress the variables with each other. Overall, the regression and cross tabulation results concluded that all five variables had a significant impact on purchase intention with brand recognition and trustworthiness being given the highest value by consumers in terms of affecting their purchase intention. Acknowledgements I would like to express my gratitude to all those who helped me during the whole of my project. I gratefully acknowledge the help of my supervisor, Professor Fareedy who has offered me invaluable advice throughout the project. He has spent time and energy to aid in the completion of this project and none of this would have been possible without his patient instructions, insightful criticisms and expert guidance. I would also acknowledge the enormous support and advice received from my dear friend, Ammar Hameed, without whom this thesis would not have been of the quality that it is now. Table of Contents Chapter I: Overview Introduction Advertisement plays a vital role in the economy; it is the foundation upon which this fast paced world learns whats new and available. To sell a product in the competitive global market has become a challenging task. Homogenous products and brands make it difficult to choose from. Minor tweaks in design and voila a new product is ready for the shelves. However advertisement is major difference between the brands and their products and services. In order to survive in this trade, companies require sales to increase which would establish a label for the company seemingly creates a sense of belonging between the consumer and the product. This sense of belonging is awakened in the hearts of the purchasers by going along with celebrity endorsements where consumers can relate to their favorite celebrity that leads on to influencing demand for that brands product or service. When relating to celebrities, it is vital that companies choose celebrities who are up in the popular rating hence strengthening the scope of accomplishment in gaining market share for the particular brand, product or a service. It can be said that the popularity and the association of the celebrity with the brand has a direct relationship. As the popularity level goes up, so does the image of the brand in question. The basic idea of the endorsement is quite simple. General consensus is that people like celebrities, if those celebrities say that they like a product or a service naturally people will like what they like. It is as if by magic celebrities transfer their popularity from themselves to the products. Endorsement also might symbolize quality or any other related virtue. In order to sell a product we need to advertise and what could be better than to advertise on the shoulders of already successful sales i.e. celebrities. It is thus that this research project seeks to understand the how celebrities, and specifically their attributes affect, both positively and negatively, the purchase intention of the consumers and hence the title: Impact of celebrity endorsers attributes on consumer purchase intention Background The history of celebrity endorsement of products dates back to the 1760s. Josiah Wedgwood, the founder of the Wedgwood brand of pottery and chinaware, also called the father of the modern brand ; he used royal endorsements with regard to his brand to create a sense of aura and position the brand in such a way as to exceed its value in comparison to the value created by the product and services offered. The cigarette industry signed on entertainment personalities and used them in its ads in 1905. Since radio became commercial in the late 20s and the invention of TV screens in the 40s, celebrities have done commercials. Western culture has always flocked to the notion of a celebrity driven culture; whereby celebrities dictate the trends of the post-modern materialistic culture. Endorsements help the companies to gain strength in the market in order to be part of the consumers purchase basket. By doing so, sunrise companies prosper and develop into bug giants. Celebrities have a growing interest of the consumer population hence that image and aura is used in relation to a brand to influence the purchase decisions of people all around. This mechanism allows for change in tastes and interests with regard to the celebrity endorsement. Aristotle once said, Any brand can get a celebrity that is easy; but getting a celebrity consistent with the right brand to the right degree at the right time for the right purpose and in the right way; that is not easy. Significance of the Study The usage of famous ambassadors or celebrities in the department of marketing intervention and communications is growing since the late 1970s and has exalted to a percentage of nearly 25% at the end of the 1990s. Some researches show a positive direct economic effect of these famous endorsements despite they are very expensive. It ought to be of greath worth to the companies to know what product/brand goes with which celebrity in light of the expected outcome. Celebrity endorsements amount to millions of dollars in investments and the investment has to be on the mark to produce fruitful results. However to ensure soundness of the investment, appropriate time and money is alloted to the marketing department to match the product with the celebrity keeping in view the popularity ranking of the celebrity in question with forecasted predictions of his/her future public stance. This research measures the Impact of celebrity endorsers attributes on consumer purchase intention to keep a chec k on the consumers behavior patterns in relation to the associated celebrity endorsement. However, Although, marketing strategies if well directed could improve the message getting across thus creating a suitable link between the brand and the celebrity. In light of this, the planning process of the message and the brand equity management should cater to the celebrity appropriately. The research itself would focus on Lowe Raufs client, Nestle and how celebrity endorsements affect consumer purchase behavior and brand equity for milk. The milk industry in Pakistan is an ever growing industry with multiple competitors and multiple ad agencies vying to create effective communication channels for these brands. Milkpak for the first time in Pakistan is not the market leader and as such the use of celebrity endorsement is an effective way of readdressing that balance. Time Frame The time frame for this research project is 5 months, starting from August and ending in December. Research Proposal Submission (August 2012) Revisions to Proposal (1st September 2012) Literature Review (1st September 2012) Hypothesis Generation (1st September 2012) Theoretical Framework (1st September 2012) Methodology (1st September 2012) Data Collection (22nd September 2012) Data Compilation (6th October 2012) Data Analysis (13th October 2012) Results and Findings (20th October 2012) Final Submission (3rd November 30th 2012) Resources Zakria Fawad (Account Manager, Nestle) served as the primary source of reference as he handles the Nestle and Stylo accounts within the firm. Prior case studies generated by Lowe and Rauf also served to help gather further information of the research topic and as such was a useful resource. The GM, Anwar Kabir, was the secondary source of information, providing further insight as to the workings of the firm at a macro level. Chapter II: Lowe Rauf Lowe Rauf Lowe Rauf, Pakistan is an affiliate of Lowe and Partners international, which itself is a unit of Interpublic Group, one of the four biggest advertisement companies in the world. Situated in Karachi, Lowe Rauf firsts established itself in Pakistan in 1951 as an in-house agency of Unilever and gradually morphed into an independent company after a decade. This new independent company was called R-Lintas and was headed by Mr. Rauf who saw it grow and morph into one of the key players in Pakistans advertising industry. In the mid 90s, R-Lintas opened its doors to the Lahore market as well and has been thriving ever since in the city, creating many memorable campagins for some of the largest players in the industry, including but not limited to: Lux, Dalda, Nestle, Unilever Foods, Unilever Non Foods. In 2003, R-Lintas was taken over by Lowe and Partners International and was changed to Lowe Rauf Pakistan ever since with a new philosophy that focuses on fusing local ideas into everyday products that is known in its offices as, Populist Creativity. Mission Statement: Populist Creativity engage the many not the few to achieve top client satisfaction Vision Statement: To create the most significant, cultural and profitable IMCs in Pakistan Clients: Surf Excel, Walls, Nestle (all products), Mitchells, Rexona, Knorr, GFC fans and Stylo shoes. The Lahore office specifically caters to Nestle, GFC, Mitchells and Stylo. The most famous campaigns include: Kha Badami for Walls Daagh tau achay hotay hain for Surf Excel Commander Safeguard for Safeguard Rio Biscuits from Rio for Peak Freans Goals Objectives (2012) Continuous and stringent current client satisfaction for the next 3 years Develop effective communication channels with current client affiliates Increase research into changing consumer expectations based on the past 5 years Build and sustain corporate relationship with overseas subsidiaries Create IMC programs that consistently challenge, innovate and surprise Attract top industry clients whose contract terms with rivals are about to be expired IMC Services Offered IMC Strategy Formulation TVC Campaign Planning, Creation Execution Print Media Campaign Planning, Creation Execution Digital Media Campaign Planning, Creation Execution Media Production Media Buying Public Relations Strategy Press Releases Market Research Organizational Structure The Interpublic Group of Companies sits at the top of the chart with Lowe Partners followed by the local agency, Lowe Rauf, within Lowe Rauf, the Lahore office and the Karachi office function independently, with differing clientele. The Karachi office has eight different departments which include: Account Service, Account Planning, Creative, Finance, Media Buying, Production, Human Resource and Research. The Lahore office shares these resources for some functions, while running independently for others and thus it has smaller set of departments. It has a separate, Account Service, Creative, Media Buying and Production department, while the rest are shared with the Karachi office. Organizational Chart [Source: Lowe Rauf, Pakistan (2012). Organizational Structure, People Procedures Manual, pp. 3] Functional Departments Account Service Department: This department acts as a liaison between the agency and the client. It is responsible for maintaining the client portfolio along with working with the creative department and the client to ensure that information flows smoothly and to maintain a good working relationship with the client so that future work can also be brought in. The account services department, typically the account executive works to create a creative brief, which forms as the basis upon which the creative department comes up with ideas. Account Planning Department: The role of the account planning department is fundamentally to formulate a strategy that will drive all campaign objectives forward in a manner that is consistent with the agencys goals as well as the clients needs and the consumer perception of the brand in question. It is thus the most important department in the agency. Account planners frequently work with the research department because it is based on the information provided by the research team that they form their strategy and plans. Creative Department: The creative department is responsible for coming up with ideas for all campaigns. They use the creative brief provided by the account service department and use that to create print and TVC advertisements. The concepts created by this department are related back to the account service department which shows them to the client for approval. Often creative need to come up with multiple concepts because clients can be finicky and choosy. Media Production Department: The media production department is responsible for producing the TVC or print idea that the creative department has come up with. Once the final idea for the advertisement has been approved by the client, this department works with the creative department to create the advertisement so that a final form can be aired on television or published in newspapers, magazines etc. Media Buying Department: The media buyers use their sources and contacts to purchase advertising space wherever required at the cheapest rate possible. It is thus important to have a very low turnover rate within this department as one of the major ways through which lower rates are gained are through the media buyers contacts. These people also need to be aware of costs with regards to different locations, timings special occasions so that they can act upon it quickly, before the competition. Human Resource Department: The Human Resource Department, like any HR dept. at any organization is responsible for the planning and managing of personnel within the organization. This department mostly uses internet and websites to satisfy personnel needs, however sometimes newspaper advertisements might also be used. Market Research Department: The market research department is constantly in contact with consumers of different clients to understand how, when and why are consumer perceptions changing with regards to new campaigns and changes to brand. They also track brand health and measure equity if the client desires. Finance Department: Like with any other organization, the finance department controls all costs and cash associated with the firm at all levels. Market Strategy and USP Lowe Rauf follow a differentiation strategy in that their services are slightly expensive than most of the competition, however they make up for it by providing efficient services, that are uniquely creative as well as the fact that they are one of the fastest agencies in terms of creating campaigns. That is their major differentiating factor as well as the fact that they are highly experienced in FMCG goods and have a very successful portfolio with Surf Excel, Walls, Nestle, etc. USP: Their unique selling proposition is the fact that they can create uniquely creative advertisement campaigns within 10 days. Financial Statements Lowe Rauf Income Statement 2009 2010 Sales Rs. 22,145,385 Rs. 37,275,400 Direct Cost of Sales 0 0 Other Production Expenses 0 0 Total Cost of Sales 0 0 Gross Margin 22,145,385 37,275,400 Gross Margin % 100.00% 100.00% Expenses Payroll 9,965,423 16,773,930 Sales and Marketing and Other Expenses 3,321,808 5,591,310 Depreciation 0 0 Leased Equipment 0 0 Utilities 110,000 110,000 Insurance 0 0 Rent 1,110,000 1,110,000 Payroll Taxes 1,494,813 2,516,090 Other 0 0 Total Operating Expenses 16,002,044 26,101,330 Profit Before Interest and Taxes 6,143,341 11,174,071 EBITDA 6,143,341 11,174,071 Interest Expense 491,467 893,926 Taxes Incurred 1,535,835 2,793,518 Net Profit 4,116,038 7,486,627 Net Profit/Sales 18.59% 20.08% [Source: Lowe Rauf, Pakistan (2012). Financial Statements, People, Procedures Manual, pp. 17] Lowe Rauf Cash Flow Statement 2009 2010 Cash Received Cash from Operations Cash Sales 5,536,346 9,318,850 Cash from Receivables 15,501,770 26,092,780 Subtotal Cash Received 21,038,116 35,411,630 Expenditures Expenditures from Operations Cash Spending 10,939,820 18,414,048 Bill Payments 5,890,672 9,915,256 Subtotal Spent on Operations 16,830,493 28,329,304 Additional Cash Spent Long-term Liabilities Principal Repayment 2,100,000 2,100,000 Purchase Other Current Assets 0 0 Purchase Long-term Assets 0 0 Subtotal Cash Spent 18,930,493 30,429,304 Net Cash Flow 2,107,623 4,982,326 Cash Balance 10,522,869 15,505,195 [Source: Lowe Rauf, Pakistan (2012). Financial Statements, People, Procedures Manual, pp. 18] Lowe Rauf Balance Sheet 2009 2010 Assets Current Assets Cash 10,522,869 15,505,195 Accounts Receivable 5,787,578 8,527,857 Other Current Assets 1,331,100 1,331,100 Total Current Assets 17,641,547 25,364,152 Total Long-term Assets 0 0 Total Assets 17,641,547 25,364,152 Liabilities and Capital Current Liabilities Accounts Payable 1,157,516 1,705,571 Current Borrowing 0 0 Other Current Liabilities 0 0 Subtotal Current Liabilities 1,157,516 1,705,571 Long-term Liabilities 10,055,682 14,457,567 Total Liabilities 11,213,197 16,163,138 Paid-in Capital 12,700,000 12,700,000 Retained Earnings 2,155,612 -3,987,641 Earnings 4,116,038 7,486,627 Total Capital 6,428,350 9,201,014 Total Liabilities and Capital 17,641,547 25,364,152 Net Worth 6,428,350 9,201,014 [Source: Lowe Rauf, Pakistan (2012). Financial Statements, People, Procedures Manual, pp. 19] Chapter III: Industry Competitors Local Industry Pakistans media network has gained new benchmarks as compared to yesteryears. Once being an agriculturally dominated, Pakistan has developed in this aspect. Cable and television being accessible to wherever there is electricity and road side billboards being the hub of advertisement. Be it radio, television, billboards or internet, advertisement market of Pakistan has expanded its outreach whereby it is now creating alliance with celebrities from overseas and setting aside endorsements as per the requirement of the current times. This opportunity of hiring non- Pakistani celebrities for brand image reaches new popularity levels that were previously held by Pakistani entertainers. Pakistan is increasingly following in the footsteps of the Western world by adopting a celebrity driven culture; where latest trends, fashions and ideas are modeled after various celebrities. History is witness to the fact that investments in celebrity endorsements in Pakistan have increased rapidly in the l ast decade or so hence increasing the quality of competition as well promoting innovation in marketing strategies as well as product development. This chain of events have allowed Pakistan to grow in the positive direction hence creating awareness and increasing knowledge of the general public by means of massive advertisement projects in relation to gaining total strength of the consumer population. Huge investments require similar increases in revenue. Brand image once embossed within the consumers then the companies get their safe haven until they reap the fruit of their own mistakes. Thus companies are increasingly using celebrities to endorse their brands by either publicly using their product or appearing in advertisements for said products. The aim is to increase sales of the product by getting consumers to change their purchase behavior and buying more of the product (either by consuming it in greater quantity or buying more of the product). However celebrity endorsement does not automatically guarantee greater success, nor is the effectiveness same for every brand of a particular celebrity. Thus it becomes important for organizations to understand how celebrity endorsement affects their brand. The purpose of this thesis is to study the impact that celebrity endorsement has on a brand as well as the factors that determine the effectiveness of the endorsement for the brand in order to maintain successful brand recognition. Competitor Analysis The local Pakistani advertising industry is brimming with a multitude of advertising agencies and each day it seems a new one is opening up around the corner. However, most of the top agencies in Pakistan have been around for decades and have a stable client base with which they operate and conduct their business with. Orient McCann: McCann-Erickson is an affiliate of the Interpublic Group of Companies and is a multinational advertising agency with some of the largest and lucrative clients in the world. McCann Erickson combined with a local corporation, Orient in 1996 to form Orient McCann in Pakistan. It soon established itself as one of the best agencies in Pakistan and currently has the highest market share with major clients as Habib Bank, KFC and LOreal. Synergy Advertising: Synergy Advertising has made a name for itself in recent years by winning the award for the best print advertisements in Pakistan. It has also gained strides by roping in Moiblink as its client along with Engro Polymer and NBP. Synergy is the second largest advertising service in Pakistan today. JWT: JWT, another international company with significant backing has been in the industry for over 20 years and has some of the most loyal client base in the industry. JWT prides itself on providing discounts and other deals to its clients, which are unmatched in the industry. Its major clients include Bank Alfalah and Asiatic Bank. Interflow: Interflow was established in Pakistan in 1979 and was initially slow to get off the ground. However over the last 10 years it has consistently performed well and with international clients such as Samsung and LG, it continues to build its reputation in the market. Manhattan International: Manhattan International is one of the few advertising agencies, certainly the only recognizable agency in Pakistan that is actively affiliated with its international office. Most other agencies, including Lowe Rauf are independent organizations with the same set of rules and principles; however Manhattans strongest point is that it can take the help of its international counterparts for campaigns and that is why they are strong in Pakistan, even though they have been here for a very short duration. Their biggest client at the moment is PIA. Pak Media Com: Pak Media Coms claim to fame has been one intensely popular campaign that has made them famous on the circuit. That campaign is the recent Ufone advertisements which have taken the industry by storm. Deemed to be the most recognizable and most appreciated advertisements amongst teenagers and young adults, these advertisements have put Pak Media Com on the map. Midas: Midas has started relatively recently in Pakistan and has been able to get the Indus Motor Company as their clients, along with a recent contract with Samsung post 2012, once their partnership with Interflow expires. This has made them a prominent player in Pakistans increasingly competitive advertising landscape. Evernew Entertainment: Evernew Entertainment has been around for over 20 years but has slowly seen a decline in its client base with the emergence of new players in the industry. It still has a few significant clients, such as Dawlance, which make them a worthy competition even now. Mindshare Pakistan: Just like Evernew, Mindshare has also been in operation for a long time but has a dwindling client base, however with Nokia still in their portfolio, they are deemed significant enough by the other agencies. Argus Advertising: Argus Advertising is not a large firm (as compared to the others on this list) but they have a very large, very profitable client in Sony. Although their client base is limited, the presence of Sony in their portfolio has been the envy of many Pakistani advertising agencies. Competitor Form Sheet [Source: Lowe Rauf, Pakistan (2012). Financial Statements, People, Procedures Manual, pp. 21] Financial Ratio Comparison Lowe Rauf with Argus Ever new Ratio Analysis Lowe Rauf Argus Evernew Sales Growth 9.60% 7.20% 11.40% Percent of Total Assets Accounts Receivable 32.17% 42.06% 35.75% Other Current Assets 7.20% 5.74% 3.41% Total Current Assets 100.00% 100.00% 100.00% Total Assets 100.00% 100.00% 100.00% Current Liabilities 5.89% 6.46% 5.42% Long-term Liabilities 57.60% 34.46% 13.63% Total Liabilities 63.49% 40.93% 19.05% Net Worth 36.51% 59.07% 80.95% Percent of Sales Sales 100.00% 100.00% 100.00% Gross Margin 100.00% 100.00% 100.00% Selling, General Administrative Expenses 106.55% 85.91% 74.60% Advertising Expenses 21.25% 16.22% 15.09% Profit Before Interest and Taxes -2.60% 22.01% 37.23% Main Ratios Current 16.97 15.47 18.45 Quick 16.97 15.47 18.45 Total Debt to Total Assets 63.49% 40.93% 19.05% Return on Net Worth -29.16% 72.40% 80.99% Return on Assets -10.65% 42.77% 65.56% Additional Ratios Year 1 Year 2 Year 3 Net Profit Margin -6.55% 14.09% 25.40% Return on Equity -29.16% 50.68% 56.69% Activity Ratios Accounts Receivable Turnover 3.79 4.6 2.9 Collection Days 56 78 82 Accounts Payable Turnover 12.05 12.17 12.3 Payment Days 27 26 29 Total Asset Turnover 1.63 2.13 1.81 [Source: Lowe Rauf, Pakistan (2012). Financial Statements, People, Procedures Manual, pp. 17] Chapter IV: Literature Review Literature Overview From a marketing perspective, it is important to understand each and every aspect that has an impact on the brand (and product). Hence there are innumerable studies that have dedicated themselves to understanding the factors that lead to an increase in marketing effectiveness and leading to the ultimate aim of greater purchases and greater brand equity. Celebrity endorsement is one such factor that impacts purchase behavior and as such there have been studies that have been dedicated to not only studying the impact of this variable but also how it can be utilized to increase marketing effectiveness as well as the precautions that must be taken into account. The following reviews consist of studies relevant to this study. Celebrity Endorsement Hidden Factors to Success T

I Will be an Agent for Social Change Essay -- Education Teaching Essay

I Will be an Agent for Social Change I arrived at Harvard eager for the world of experiences ahead. Yet as an Air Force Reserve Officer's Training Corp (ROTC) student, much of my academic world had been set up over the summer. My roommates poured over course guides, but my schedule was already laid out before me: math, economics, chemistry, Spanish and ROTC. My first college dilemma wasn't to find the right professor or class size, but to put together my uniform correctly. This being the case, I have had less time to stumble, but more time to focus on my other life choices. Despite working on a thesis, taking social studies tutorials, attending four-hour long weekly drill practices, doing Physical Training at dawn, and holding leadership positions within the Air Force, my calling has been community service. Through Education 4 Action (E4A), a social justice organization, I have facilitated discussions on race relations, led rallies to bring union picked grapes to campus, and engaged speakers to discuss gender issues. Also, through the First-Year Urban Program, I led incoming first-years and introduced them to public service in Boston. I derived great satisfaction from these projects and realized I wanted to do more. Community service has become my passion and is an activity I want to pursue further. So far, my journey has been twofold in nature: as an agent for social change through various nonprofits, and as an agent for my country's needs through Air Force ROTC. Today I face a choice. I must decide whether my upcoming Air Force commitment should be geared towards a lifetime career, or should be a stepping stone to the world of nonprofits. I believe the Michael C. Rockefeller Fellowship would provide the perfect oppor... ...tion of domestic abuse, and create an educational program we will implement in the community. I would also like to create an educational booklet on organizing with members of the ELC. I will use it to introduce similar youth based education programs in the other halfway houses across Trinidad and Tobago. I am committed to making this project work. With my practical background in social action and community education, I am excited for the chance to further grow, mature, and change. I want to become a public servant, but that will only be possible after I resolve my own uncertainties about my career decisions and cultural heritage. Because of the circumstances in my life, because of my experiences in college, and because of my desire to serve, I am certain that working in Trinidad under the Rockefeller Memorial Fellowship would help illuminate my future endeavors.

Asian Exclusion Laws Essay -- essays research papers

There were a very large number of local, state, and federal laws that were specifically aimed at disrupting the flow of Chinese and Japanese immigrants to the United States. Two of the major laws were the 1882 Chinese Exclusion Act and the 1907-1908 Gentleman’s Agreement. Although the laws had some differences, they were quite similar and had similar impacts on the immigrant population.   Ã‚  Ã‚  Ã‚  Ã‚  The 1882, Congress enacted the Chinese Exclusion Act, which outlawed Chinese immigration. It also explicitly denied naturalization rights to Chinese, meaning they were not allowed to become citizens, as they were not free whites. Prior to the Chinese Exclusion Act, some 300,000 laborers arrived in California, and the act was intended to primarily prevent the entry of more laborers. The passage of the Chinese Exclusion Act was the first attempt by congress to ban a group of immigrants based on race or color.   Ã‚  Ã‚  Ã‚  Ã‚  The only Chinese that legally entered the United States during the six decades the Exclusion Act was in place were those in “exempted classes'; such as merchants, students, diplomats, and travelers (Chan). An unknown number illegally entered through the Canadian and Mexican borders and many others entered as “paper sons.'; The act did not prevent Chinese immigration per se; it simply prevented most legal immigration. The 1907-1908 Gentleman’s Agreement was the result of a conflict between t...

Death Penalty :: essays research papers

This paper will fallow the process of a capital trial from arrest to execution. It will discus the aspects of federal and state law, trial, appeal, and executions. It will go into further detail on arraignment and the trail details of defense and sentencing. The federal law on capital punishment begins with the constitution, which states in the eighth amendment of the bill of rights that, no person shall be subject to cruel or unusual punishment. Despite this and for the reason that it is the government that decides what is cruel and unusual, capital punishment is still federally legal. Under the united states code, title eighteen there are certain crimes that can be punished by death. Section thirty-four of the said title and code says that any crime that results in the death of any person can be punished by death. Section 1512 deals with witnesses, victims, or informants. It states that anyone who kills or atemps to kill another person with the intent to prevent the attendance or t estimony at trail may be punished by death. Section 2332 states that who ever kills a national of the united states while the national is outside the united states is subject to death if the killing is murder as it is defined. Section 36 states that participants in any continuing criminal enterprise dealing with controlled substances may be punished by death. Section 1992 states that whoever willfully derails, disables, or recks any train used in interstate or foreign commerce can be punished by death. Finally section 831 states that anyone involved in prohibited transactions involving nuclear material can be subject to the death penalty. State laws in capital punishment defer from state to state and vary in a wide range of crimes for which it can be imposed. This range usually contains one or more of the fallowing, murder of a law enforcement officer, vehicular homicide while under the influence, contract killings, felony murder, first degree murder, or any murder. No matter the la ws of the state are certain states have and will always use their own discretion in handing down a death sentence. This means that for what ever reason, be it social make up, religious make up, or the simple fact that a death sentence may inhibit the prosecution, in that the jury may be hesitant to take a life no matter what the crime, the death sentence is not always used in all cases that it is allowed in.

DNA Profiling Techniques in Forensic Science Essay

Abstract Since 1985, DNA profiling in forensic science has become very important in this virtual era of technology and in the world of science that solves both major and minor crimes. Small traces of DNA are considered in all circumstances from how the DNA was collected to fully obtaining the profile in its significant form. Traces of sweat, blood and semen are the most common type’s evidence found at crime scenes. There are several different methods for creating a DNA profile such as STR (Short Tandem Repeat), PCR (Polymerase Chain Reaction), Y chromosome analysis, Restriction Fragment Length Polymorphism (RFLP) and Mitochondrial DNA (MtDNA) analysis. All these types of methods are able to extract DNA from a chosen sample taken from a crime scene. DNA profiling is the information of how a sample is processed and analysed and a DNA profile must be created by collecting and analysing VNTR’s (Variable Number Tandem Repeats), these are unique sequences on the loci which is an area on chromosomes. Most DNA sequences in different people look too similar to tell apart whereas VNTR result in bands that are unique enough for identification of individuals. Introduction DNA (deoxyribonucleic acid) is the hereditary material in almost all living organisms. In 1953 researchers J. Watson and F. Crick saw the structure of DNA. DNA consists of two long strands that are built up chain like, each consisting four nucleotide subunits, attached to a sugar phosphate backbone. Adenine (A), guanine (G), cytosine (C) and thymine (T) are bases that are arranged pairwise in the middle of the DNA stand. The nucleotides are covalently linked together, from which the bases A and T, G and C bind by a hydrogen bond (Bray et al 2010: 173). Figure 1 shows the order of the bases, which determine the biological information available for building, and maintaining an organism, the sugar phosphate group molecules form the vertical side piece and the base pairs form a ring shape to create a spiral called a double helix. The two backbone chains run in opposite directions, this is specific for base to base bonding which allows this genetic information contained in DNA to be copied accurately from one generation of cells to the next. Figure 1 – DNA By Jaspreet (Bray et al 2012) There are 23 pairs of chromosomes in humans inherited from our parents, with each parent contributing one half of each pair. Chromosomes are made up of DNA, 22 pairs are autosomes and the last pair is a sex chromosome fig 2 shows this. Autosomes are chromosomes that are not sex chromosomes; they are individual which means that each person has a DNA profile as unique as a fingerprint. No two DNA profiles or fingerprints can be the same due to the combination of marker sizes found in each person makes up his/her unique genetic profile. When determining the relationship between two individuals, their genetic profiles are compared to see if they share the same inheritance patterns at a conclusive rate. Chromosomes are located in the nucleus of each cell and consist of long DNA strands where they are tightly packed and coiled around specific proteins called histones, which are looped and fixed to specific regions of the chromosome. There are 5 different kinds of histones (H1, H2A H2B, H3 and H4); they all bind to DNA to form chromatin in the nucleus during cell division where the chromatin condenses into visible structures that are the chromosomes itself. The DNA wrapped around each histone core is 200bp (base pair) long. Histones can be purified from DNA as H2A and H2B stick together as do H3 and H4 therefore making 8 proteins in each histone core with DNA wrapped is called a nucleosome which is 10nm (nano meter) fibre thickness, H1 is not part of the histone core as it binds to the nucleosome to give an even more structure to the chromatin and waits for the next interaction to take place. Fig 2 – 23 pairs of Chromosomes DNA is specific to its kind where identical twins are formed when a fertilised egg splits into two and develop into a full embryo. Identical twins will have the same genes making them alike in everything controlled by the genes itself. Although they have different phenotypes the DNA itself is expressed in different ways too. If identical twins are raised in different environments and stimuli they can develop some changes such as a genotype for a particular weight and height but this can only happen if they have enough food or a genotype for a potential IQ but again this will rely on the education and the right kind of stimulus received for that individual. Variation within humans result in the genes inherited from your parents and the environment you live in. (David Wright, 2000: 162) Main Body The techniques for identification of DNA profiling only need just a small amount of DNA but in some methods a larger amount is needed. DNA profiling is carried out when human biological fluid or human tissue is found at crime scenes and is used for evidence to link or exclude a possible suspect from the scene. DNA profiling can only be used if there is enough DNA within the sample taken and is only useful for comparing the samples. Samples taken can be compared to a national database of DNA profiling where there are over 700,000 samples in the UK national database alone. When there is a match, the two samples may have originated from the same person but before DNA can be profiled, it must be extracted from the sample in any of the following analysis depending on what the sample is and how much of it you have. One of the first techniques that were adapted for forensic DNA profiling was Restriction Fragment Length Polymorphism (RFLP) where this kind of analysis determines variation in the length of a single DNA fragment. If two samples originate from different sources, RFLP can differentiate them using fewer loci than other systems. RFLP can determine whether a single sample contains DNA from more than one person but this can only happen if there is a large amount of greater quality DNA, this technique is stated to be ‘laborious and difficult to automate’ (Rudin and Inman. 2002: 41) (2). Fig 3 shows the RFLP process. Fig 3 – RFLP by Jaspreet (Botstein 2012) Polymerase Chain Reaction (PCR) is a process where a specific region of DNA is replicated over and over again to make copies of a particular sequence. Fig 4 shows the process which involves the heating and cooling of samples in a thermal cycle pattern of three steps denaturation, annealing and elongation. The strands get separated and bind to primers (fig 5), which are pieces of DNA so that they attach to the DNA at each end of the region for it to be copied. PCR is very sensitive and effective in many ways in the use of forensic science. PCR only needs a small amount of blood compared to RFLP needs about a quarter. Fig 4 – PCR by Jaspreet (Prof Santiago 2012) The primers used in PCR define the region of the genome that will be analysed. Primers are short pieces of DNA that anneal to the template molecule at either end of the specific region Fig 5 illustrates this. For a forensic PCR analysis the primers must bind to the regions of the DNA sequence to effectively amplify the human DNA while at the same time taking precautions not binding DNA to any other species. (Goodwin et al, 2007) Fig 5 – Primers binding to the DNA strand which is known as the annealing stage. By Jaspreet (Davidson 2012) Short Tandem Repeat (STR) technology is a forensic analysis that evaluates specific regions, loci that are found on a DNA strand. STR is when the repeat units are shorter and each loci can be used simultaneously of two to six bases long. STR regions are analysed for forensic testing between one DNA profiles to another. The purpose of having a core set of STR loci (13 set loci) is to ensure that all forensic laboratories can get the DNA from databases and share valuable forensic information. STR’s does have some limitations on sensitivity where it will work on degraded DNA samples such as damaged body tissue or bone destroyed by fire but sometimes there just isn’t enough sample to be tested giving no results at all for example aged bone. To test even smaller sample of DNA currently mtDNA is the choice of technique. (Gill et al, 2001) Mitochondria produce 90% of a cell’s energy, and contain their own genomes in the form of a double-stranded circular molecule known as mitochondrial DNA (mtDNA). MtDNA is important for finding missing person’s investigations, mass disasters, and other forensic investigations. MtDNA is valuable for determining DNA recovered from damaged, degraded, or very small biological samples that techniques such as STR cannot extract with small amounts of DNA. MtDNA is a small circular genome located in the mitochondria, which are located outside of a cell’s nucleus. Fig 6 illustrates this. There are two properties of mtDNA: high copy number and maternal inheritance. Samples such as hair, bone and teeth can be used to examine common ancestry between individuals. Maternal inheritance such as grandmother, mother and daughter all have statistically the same mtDNA sequence within them as they have been passed on from generation to generation. This can help to find unidentified remains for analysis and comparison of the mtDNA profile to any maternal relative. High copy number is valuable for when the amount of material within the cell is very small for analysis. (Goodwin et al, 2007) Fig 6 – MtDNA by Jaspreet (Ferullo 2012) Y-chromosome analysis targets only the male population of biological samples as they are passed down from father to son unchanged, except when mutations occur. They can also be used to trace family members amongst males only. A reference Y-chromosome profile has to be compared with an unknown sample match for significance, to confirm that the match actually exists. The Y chromosome DNA testing is important in situations where a small amount of male DNA may be recovered in the presence of excess female DNA, such as in sexual assault evidence. Y chromosome analysis can also benefit missing person’s investigations as it extends the range of potential reference samples. Since fathers pass their Y chromosome onto their sons unchanged all males in a paternal lineage will possess a common Y chromosome haplotype. Conclusion DNA profiling technology is constantly evolving where techniques such as PCR, STR and mtDNA and new loci are being discovered and are being used widely around the world to solve crimes globally. From research and experience we know that the technique RFLP requires too much DNA for the process to take place, it also takes longer too this is the reason why forensic scientist do not use this anymore. However, PCR can be used to amplify very small amounts of DNA, usually in 2-3 hours, to the levels required for RFLP analysis. Therefore, more samples can be analyzed in a shorter time. The ability to analyse such small amounts of samples of evidence taken from crime scenes increases the automation and promises faster and more effective results for forensic evidence in court. DNA degradation can be easily identified on an electropherogram where the process can reduce the height of some alleles, making them too low to be recognised from the data. When there are too many samples of DNA degraded it is classed as no results being obtained and can complicate the interpretation of the samples if two or more are similar to each other. Degradation is more likely to occur during the technique of STR as the amplification of specific regions on the DNA strand will not be successful. References Books 1. John M. Butler, 2005, Forensic DNA Typing – Biology, Technology and Genetics of STR Marker. Elsevier Academic Press (USA). 2nd Edition, page 42 and 63. 2. Norah Rudin and Keith Inman, An introduction to Forensic Analysis, 2nd Edition, CRC Press LLC 2002, page 41, 58 3. Alberts Bray et al, 2010, Essential Cell Biology. Garland Science, Taylor & Francis Group LLC. 3rd Edition, page 173 4. William Goodwin et al, 2007. An Introduction to Forensic Genetics. John Wiley & Sons Ltd. Page 41, 71, 127-132 5. David Wright, 2000. Human Physiology and Health. Heinemann Educational Publishers. Page 22, 162. Websites 6. http://www.nij.gov/topics/forensics/evidence/dna/basics/analyzing.htm#mitochondrial – accessed 21st November 2012 at 11.30am 7. http://www.iitk.ac.in/infocell/Archive/dirnov3/science.html – accessed November 20th, 2012 8. Ferullo, Daniel. 7.342 Powerhouse Rules: The Role of Mitochondria in Human Diseases,Spring 2011. (Massachusetts Institute of Technology: MIT OpenCourseWare), http://ocw.mit.edu (Accessed 29 Nov, 2012). License: Creative Commons BY-NC-SA Journals 9. Gill, P., Sparkes, R. and Tully, G. (2001). DNA Profiling in Forensic Science. John Wiley & Sons Ltd. (1), 1-6. (http://onlinelibrary.wiley.com/doi/10.1038/npg.els.0001001/pdf) – accessed 19th November 2012 10. Renata Jacewicz, Krzysztof Lewandowski, Joanna Rupa-Matysek, Maciej Jedrzejczyk, Mieczysław Komarnicki and Jarosław Berent. 2012. Genetic investigation of biological materials from patients after stem cell transplantation based on autosomal as well as Y-chromosomal markers. Int J Legel Med. (1), 1-4. 11. Andreas Meyerhans, Jean-Pierre Vartanian and Simon Wain-Hobson. (1991). Strand Specific PCR amplification of Low Copy Number DNA. Nucleic Acids Research. 20 (3), 521-523.

Pretty Woman Essay

Pretty cleaning woman is a romantic comedy, which is based on the stories of Cinderella, the Prince and the Pauper and My fair lady. The film was produced in 1990 and order by Garry Marshall. It is set in the Hollywood hills and the rough in Hollywood Boulevard. Richard Gere and Julia Roberts play the 2 main characters, Vivien Ward and Edward Lewis. Edward is a tight man who is respected and admired by others. Whereas Vivien is a lot poorer.Her only expressive style of earning money is by her job as a prostitute in Hollywood Boulevard. In the film the euphony is rattling important. At the informant it is set at a party. It is Edwards party so it is genuinely posh and classy. All throughout the party scenes there is piano medical specialty being played in the background. This shows that Edward and his friends atomic number 18 in truth sophisticated. The music changes though when Edward is in his car driving through the Hollywood hills down into the Hollywood Boulevard.It t urns into a more than upbeat song its lyrics imply Ill get over you, this is a signifier because it links in with the detail that he has just broken up with his girlfriend. When the shot moves to Vivien in her bedroom the music changes again, it changes to a louder, heavier song called Wild women do which matches Viviens character as a prostitute living in the rough part of the Hollywood Boulevard where she lives keep wildly. right from this you can see a contrast between Vivien and Edward straight away. The costumes that the deuce main characters wear are very different. At the party at the beginning of the film, Edward and all of his friends are exhausting away very posh expensive clothes probably made by famous designers. The mess are wearing clothes that contract quite a bright warp the likes of red or racy and most of them are just wearing one colour. They are also wearing scores of expensive jewellery like gold necklaces, bracelets, rings etc.Just by looking at th e quite a little at the party you can break up straight away that they have lots of money and can afford to defile expensive clothes and jewellery for parties. When you rootage see Edward he is upstairs in his pip away from the party. The walls in his office are just uncompounded snowy with not a lot of bay wreath and he is wearing a plain grey suit which is quite lingering and lifeless this is a signifier that he is a businessman and that he doesnt like to wear bright picturesque clothes and that he prefers to stay wearing neutral colours.

Nursing History Essay

This paper volition discuss how Nursings History has helped to asseverate nurses future. It will discuss the discharge of the twentieth blow and the importance of this era on the breast feeding art. (Brodie, 2010) The development of nursing teaching and Florence nightingales contribution to neo day nursing (Hoyt, 2010). Possibilities for the future, which will enable further favorable rest and the prominence of nursing as a profession. (Fairman, 2012)The training of nursing history helps us to better visualize the issues of autonomy, unity, supply and demand, salary, and current practice. Learning from the role models of history, institute positive win overs in the present and exit options for the future. Provides the qualification to make improvements on past practices and creating a finger of best practice. (Brodie, 2010).Florence Nightingale is considered to be the founder of juvenileistic day nursing. She was influential in the development of nursing educatio n, practice, and administration. (Hoyt, 2010) Nightingales hightail it served to establish more or less all the advancements that would arise in the nursing profession in the coming decades. It was from her work, Notes on Nursing, set the smack for all theories that followed.Prior to 1840, no formal education was provided to people who c bed for the ill. These skills and lessons commonly provided in the form of generational learning or trial and error. The c ar of the swan usually fell to women of a lower social standing or class who were unable to moderate any other work. Nightingale identified the demand for formal training of nurses and workers in the public wellness arena. There has been substantial growth in the conversion of the nursing profession there have been march on nursing programs established due to the increasing complexities of modern nursing. The turn of the twentieth century saying the creation of professional nursing organisations that allowed our profess ion to be self-regulated, this included formal training and competency standards. (Brodie, 2010). addicted that Nursing evolved into the self regulated profession it is, provides the prospect to have a strong stance in the negotiations andestablishment of appropriate working conditions, working hours arrangements and corporal agreements. These negotiations and agreements were made later in the 20th century and now stand as a bench mark for generations of nurses to follow. (DAntonio, 2010)The history of nursing provides current day nursing teachers, leaders and professionals insight into opportunities and possibilities in our profession, aiding us to be accountable for our actions and enables us to provide comment and feedback on potential improvements. (Fairman, 2012) It enables a appraise of procedures and policy and make recommendations for improvement. It confers the opportunity to be full in policy implementation for the betterment of wellness care available to the public.Vi rginia Nursing History is a website that was created in 2001 the site is overall a precise useful and provides a nice perspective on leadership in nursing in Virginia from most 1900 to the near present. (Gibson, 2009) Gibson highlit the importance of websites such as this to display the progress and steps that have been made in the nursing profession. It highlights the extraordinary work that high performing nurses have accomplished and the great(p) members of the nursing community. Gibson mentions that the work done by nurses tends to go unnoticed or unreported and tools such as this, using modern day technology (internet) to show the progression of our profession.Having cognition of the history of nursing helps us to understand where nursing came from and how nursing evolved as a profession passim time. It provides us with the opportunity to reflect on how things were and why we do things the way we do. It shows us that we have big from being regarded as the lowest working c lass, ones who didnt require training or education. Transformed to a profession highly regarded for its intensive training and requirements, which are providing us with the capability to grow, expand and continue to crocked the foundation for future potential nurses. The generational change and progression have given us prominent stance in the public health arena. thank to the evolution of nursing and the timeline of growth we, as nurses, are respected and are in a agency to continue togrow and improve. Given the growth in our profession and interesting point to ponder is, where will nursing as a profession be in decades to come?

Progresso You Gotta Taste This Soup Essay

Progresso grew from an Italian entail custodyt club to a tint dope up companionship with an Italian Heritage. The fellowship legal tender and scream Progresso ( misbegottening continue in Italian) was intentional to go on the visual sense of progress, a ground of the Progresso philosophy. The runner Progresso dope ups were taken from authorized family recipes make with the identical ing trigger-happyients and in the selfsame(prenominal) path as the spacespun dope ups. In 1949 Progresso introduced the number unitary female genital organ ready-to-serve dope up in the States and has self-aggrandizing to bring to pass the no(prenominal) 1 ready-to-eat dope up mug in the States by apply transcendent ingredients.Progresso continues to trope on its inscrutable account statement of savoursome harvest-tides that catch the consumer. sexual activity & suppurate Their money devising(prenominal)s emerge to organize both men and women largely women. Those who atomic number 18 shopping center sr. as irrelevant to stripling and junior or elder citizen and those who be spirit for something that is wishful and from their preceding(a). The originator I c any up they hail broadly speaking to women is because their mental object is commanding and rivetes on how it screw correct and financial aid a womens bread and butter. They imply them with the send and rank stories that disc everyplace with females. unrivaled moneymaking(prenominal) come ons a char in a espouse crop trading to notify the Progresso dope up kitchen give thanks for the prot pastnist to procure that goal. When the kitchen adopts whens the broad day, she opines Oh, it was geezerhood ago, but the array motionlessness fits pedagogics & Income Im expect their learning levels atomic number 18 superior than high coach as umteen of the commercializeds visual aspect volume who atomic number 18 in mathematical function s or fine home settings which would mean their income is to a greater extent core clan as inappropriate to demean or upper. ? heathen base Their gild report butt be traced substantiate to Italy.Their dope ups a give c argon Traditional, unmingled and generous & friendly all rede a home-baked flavor exchangeable grandmformer(a)s. integrity commercial evinces a woman in an office c arr the kitchen asking if she ordure babble to her Grandma. They divide her shes in the garden take herbs to which she separates, Shes so cute, Ill puddle. In 2010, Progresso stepped up its dialect on superior m out(p)hful with the rollout of cosmos Recipes soups and the starting signal quartet be Mexi washbowl-inspired flavors. Psychographics I h antiquated the customers Progresso is gain out to ar Thinkers, Achievers and Believers. in all triplet of these down same qualities conservative, focus on family, tradition. Thinkers and Achievers smack buy the farm on for functionality, prize and brands that set up winner to their peers. champion commercial hand overs how a soup with reference doesnt be possessed of to compromise groovy gustatory perception making it esteemable for consumers to fix to a greater extent(prenominal) type in their diets patch roll in the haying a wholesome, welcome meal. Believers in like manner favor Ameri puke-made merchandises and heres where I opine Progressos package is effective.The croupe color in be blue, the garner is more often than not unobjectionable and their Progresso pennon resembles a droop and has red made-to-order what is more American than Red, light & begrimed? bring in sectionalisation & tradition Progresso focuses on the advantages their customers produce or else on the characteristics of the customers themselves mostly freight hurt and receiving odorous ingredients. unrivaled commercial shows a shout transaction to ask if the net profit are uncloud ed in his vaulting horse Chowder soup. The kitchen connects him to the ride to speak to the captain. ? harvest-home locationProgresso soups induce c retrogressly 50 flavors from which to recognise and sevensome categories, from each one targeting a divergent commercialise segment Traditional, vegetable Classics, sizable & Hearty, bring down Sodium, Light, high up type and creation Recipes. Their biggest connect is their minute from clog Watchers. They are the solo when soup endorsed by encumbrance Watchers. As for their competition, they show line of credit by cover their soup is for grownups and its mitigate than condensed soup (Campbells grumbler & Stars).They show contrasting uses for their soup by cr eat recipes that can be engraft on Pillsbury. com or WeightWatchersOnline. com. Their cost/ feeling race is shown when their commercials show whole, impudent vegetables sacking into the enlighten of the can and their tagline over the old age has been Its date to go to the transgress experiment of Progresso. Their product substance abuser is targeted, I think, to those who are feel for their past pack. Progresso Soup is a grass for The Biggest nonstarter and they hold contests for citizenry whove woolly charge employ their product to turn around makeovers. unmatched peeress who won state she had to get my life bandaging and this was short. umpteen of their commercials call down that one go away lose weight by consume Progresso. iodin shows a woman occupational group the kitchen to say her economize has been eating their soup and forthwith looks like he did 20 historic period ago. non only that, hes corrosion the dress he wore 20 years ago and when the other can hollo ring its him to say, slow down and enjoy the consider The funniest part, hes corroding habilitate from the 70s release with piping socks. other is when a maam calls the kitchen to say shes been eating Progresso and instanta neously her favourite old jeans fit. Its easy to recover that at that place are more benefits when eating Progresso Soups as they verbalise in their commercials from the 80s, P. S. I kip down you.