Groupon Case Study Essay

Groupon has grow from 400 subscribers to 60 million subscribers realism wide within five years, its fastest growing smart set in history. Groupon stands for group verifier that requires certain total of subscribers to sign up for the conceive. Moreover, thither is a daily slew for local or field of study business, passel can easy to use and redeem, so it raises the possibility for great deal to sign up. Furthermore, the most significant thing that Groupon is running based on the Internet, so its easy for good deal to control and shop.Wherever the people be, they can just use their smartphone to check if on that point has any deal near them. 2. The Groupon Promise is an important rule for customer. Customer can spend any Groupon they purchased if they dont feel satisfied with the products, even if they used, there is no question ask. Therefore, people dont need to engross about whether they will waste their money if they buy the products they dont like. There is no risk taken for any customer. 4. There ar possible psychological and sociological influences the Groupon consumer purchase decision process.Due to the recession, people stand tried to save money, so people who are concerned in other coupon websites, they may be also interested in Groupon. Moreover, after customers have used Groupon for several times, Groupon have begun personalizing deal for their customers. This process offers deals for customers that they are more likely to be interested in and purchase. Furthermore, every deal on Gropon websites will show customers how many other customer have purchased, so people wont consider they are the fist person to try the product, and take the risk.When customers see there are a lot of people buying this product, they may look it may be a good product, and I should get one. It enhances the customers to purchase, and amount of money that company sells. 5. There are three challenges for Groupon in the future. First, there are customers w ho are dissatisfied with Groupon, or buy the Groupon and never use it. They are looking for lawful customers. In order to solve this issue, I mobilise Groupon need to evaluate the reason why people are non satisfied with their products.They need to control the quality they sell because it can mend or even ruin their reputation. Second, Groupon has difficulty on growth in the USA. There are more deals in US, but they dont have many customers in here. I think Groupon need to discover what people really need to raise the sale in US. up to now though they have more customers abroad than here, US citizens still have a stronger buying power than other countries. Finally, Groupon are competing with other coupon websites.I think Groupon need to keep their current customers by personalise their deals, and sending any promotion if customers have spent certain amount of money. Also, they need to attract more new customers such as grownup a coupon, so people can use a cede coupon to buy a coupon or products. No matted those customers will be regular customers or not, when they start to use a free coupon, they start the business with Groupon, and they are potentially be the regular customers in the future.