Hillary Clinton Essay

HILLARY CLINTON All can agree that this year is a very special year for presidential candidates. One candidate could be the first Morman president. One who could be the oldest president. Another who could be the first black president. And last, but not least, one who could very well become the first women president! This one woman, as we all know, is no stranger to the White House. Yes, she has called it her home before. She lived there for nearly eight years. Her name is †¦ Hillary Clinton, Presidential Candidate for the 2008 Democratic Party. The following will demonstrate the stances, vision, political accomplishes and pieces of her own life, on which she is planning to lead our country in the right direction. Hillary Diane Rodham, the first child born to Dorthy and Hugh Rodham, was born on October 26, 1947 at a Chicago hospital, and was raised in Park Ridge, Illinois. Hillary’s childhood was happy but disciplined. She loved participating in sports and was greatly involved with her church. During high school, she was enrolled in the National Honor Society. Her parents always encouraged her to study hard and to follow whatever career interested her(Jones 1). Hillary graduated Wellesley College, and spoke at her graduation saying, â€Å"The challenge now is to practice politics as the art of making what appears to be impossible, possible. † Later, in 1969, she entered Yale law School where she serced on the Board of Editors of Yale Law Review and Social Action. This point in Hillar’s life holds a special place in her heart, for this is the place in which she met her future husband, Bill Clinton. She often recalls how they met in the library when she walked up to him and said, â€Å"If you are going to keep staring I might as well introduce myself. † Hillary and Bill married in 1975. In those next few years to come, Hillary joined the faculty of the university of Arkansas Law School and later the Rose Law Firm. In 1978, President Jimmy Carter appointed her to the board of Legal Services corporation. Bill, on the other hand, became the Governor of Arkansas. Then in 1980, the first child, Chelsea Clinton, was born (Walker 1). After Bill had been elected President of the United States of America, Hillary did her best to balance public service and her family (Jones3). Now a days, Hillary’s name is among many influencial people such as Barack Obama and John McCain, as she fights to win the election. If she should win, as we all know she will become the very first woman president in the United States history (Simpson 1). Hillary Clinton is one of the very diverse candidates for the 2008 presidential election. She has been in the White House before but not as President. She has been working hard for our country ever since Bill Clinton, her husband, became president in 1992. Hillary Clinton’s political achievements range from helping after 9/11 as a New York Senator, to running campaigns against the degradation and abuse of women. Hillary Clinton is a strong force to be reckoned with. As first lady she accomplished traveling the globe speaking for women’s rights. From the White House she led efforts to make adoption easier, expand early learning and child care, increase funding for breast cancer research, and to help veterans suffering from Gulf War syndrome who had often been ignored in the past. Hillary helped to launch a national campaign to prevent teen pregnancy and helped create an Adoption Safe Families Act in 1997, this moved children from foster care to adoption more quickly. Thanks to her efforts the number of children who have moved out of foster care and into adoption has increased. Hillary Clinton’s campaign for a universal health care coverage did not succeed, but she continues to push. She has helped plan the State Children’s Health Insurance Program, which provided millions of Children with health insurance. In 2000 Hillary Clinton was elected as Senator for New York, as senator Clinton has continued to advocate for women and children , has been a national leader for homeland security , and she worked in 2001 to recover and rebuild after 9/11. She has also worked to make sure our troops in Iraq are properly equipt, expand quality affordable health care, she has pushed to help care for children, and has worked to make sure everyone has the fair right to vote. Hillary Clinton has made many strides in political achievement and has earned her spot to have a fair run in the 2008 Presidential election (Clinton 1). As president Hillary Clinton will lower taxes for middle class families: extending the middle class tax cuts including child tax and marriage penalty relief, offering new tax cuts for health care, college, and retirement, and expanding the EITC and the child care tax credit. Also she plans on harnessing the power of innovation to create high wage jobs on the 21st century. In vestments in alternative energy can create new jobs; expanded access to broadband will bring opportunities to underserved and disadvantaged communities. The manufacturing base re-energized through creative partnerships; and increased government suppor for research will stimulate the development of new technologies and life saving medicines. Hillary will restore integrity to science policy, recoiling Bush administration policies that are holding our nation back. Hillary Clinton said, â€Å"After six and a half years of President Bush’s fiscal irresponsibility, she wants America to regain control of its destiny†. She will move toward a balanced budget. Hillary believes that we would develop a set of budget rules similar to those we had in the 90s (Clinton 1). Hillary is very educated, and since she is very educated, she has many views and opinions on different issues. One view she has that many people feel very strongly about is abortion. Some people are totally against it, calling it in humane, while many people are completely for it. Hillary Clinton, is pro-choice, meaning she is for it. No she has never had an abortion, but she thinks this will keep people from getting illegal or unsafe abortions. I agree with this in the fact that if people want to do something, or want something done, they are going to do it. So why not do it as safe as possible (http://www. ontheissues. org/2008/Hillary_Clinton_Abortion. htm). Along with being pro- choice, Hillary has many other views, she believes some people caught with crack cocaine should get shorter sentences, ending the war as soon as possible is whats best, health care should be easily afforded and accesed, improving our schools is very important, and last but definitely not least women’s rights. One of the most important issues, Hillary believes, is ending the war in Iraq. She wants Iraq and its neighboring countries to govern itself. This would allow us to focus on our own government. Don’t get me wrong, she does want to help Iraq get back on its feet, but not by keeping troops over there, by spreading peace not war. She wants the countries to refrain from getting involved in their civil war. She also wants our troops to come home almost instantly. This is also a big issue many people look at when they are deciding on who their vote should go to. The issues may be very important and critical, but Hillary doesn’t hide what she believes because she wants people to know what they are getting when they vote Clinton. (Clinton 3 and 1) In conclusion, Hillary Clinton has, and sill is, proving herself to be a worthy opponent in this presidential Election. Her stances, visions, leadership skills, and her own background have been explained and demonstrated In hopes to open your eyes to not only Hillary as a candidate, but all candidates.

Compare two music promos

‘Creating a memorable music video is much like growing an unusual moustache. It takes patience and nerve. During the early planning stages it may be difficult to perceive exactly what the finished ‘tache' will look like. The growing period may be arduous, drawn out. The moustache's grower may be tempted by the easy clichà ¯Ã‚ ¿Ã‚ ½s of fashion to compromise their original design. But if he or she stays the course, remaining true to their vision, they will doubtless create something unique. While the finished ‘moustache' may not be to everybody's taste, it will stand out. It will entertain. It will provoke. It will inspire: a true original amid a tangled forest of more conventional styles.' Music video production company ‘ Colonel Blimp' Essay title: Compare and contrast two music videos from two different genres. The two videos I am going to compare are; a new and up incoming artist from London's underground scene, Kano with the video for ‘Ps and Qs' an underground a anthem that marks the mainstream break – through for grime and UK hip hop and a very comical band Tenacious D with the video for ‘WounderBoy', who's main singer and founder of the band is a well known and respectable comedian – Jack Black. The band who are responsible for songs such as ‘Fu*k Her Gently' like to be seen as funny and not to be taken to seriously. Such a contrast between the band and the artist it is quite obvious that both videos are not going to be alike and great for comparing and contrasting. Kano's ‘Ps and Qs' promo is directed by Alistair Siddons, an up incoming director who works for the production company Colonel Blimp. He is well known in his chosen genre of music – underground UK grime and hip hop and has directed videos for highly respected bands and artists in that scene, such as ‘The Streets', ‘Roots Manuva' and ‘Crazy Titch'. He tends to work with artists on a low budget although he does still continue to work with his artists once they have become more popular and have a larger budget. He is becoming increasingly well known and has recently won four awards for his work at this year's Underground Music Awards. Tenacious D decided to use Spike Jonze, a well respected film and music video director, largely credited for his work in Blockbuster films ‘Being John Malkovich' and ‘Adaptation'. However Jonze also remains a pioneer in the world of music videos, and for many years has been best known as an award – winning music video, short film and commercial director. One of his most famous promo' s being ‘Fatboy Slim's' ‘Praise You', in which Jonze stars as himself. Unlike Siddons, Jonze does not have preferable genre in which the videos he directs and has directed for a wide variety of musical styles and genres, from Hip Hop's Notorious B.I.G to digital, electro pop band Daft Punk. ‘Ps and Qs' establishing shot is at a tilted, low angle looking up at high – rise city building, which has a lot of glass and reflection from street lamps, we can see that it is at night. There is fast, snappy editing that goes with the songs digitally modified beats and we can see more images of London and local streets that are graffitied and littered. This adds to the mise – en – scene of the video and gives an impression and feel of urban decay. Just before the lyrics start we can see Kano walk out from the darkness of an alley and into the light from a street lamp. He walks towards the camera and begins to rap (as though he is talking) to us. The camera begins to track backwards with Kano walking forward to us; Kano appears to be moving with the camera, as though he is on the tripod. Tenacious D's video opens as though it were a film, with credits informing whom the director and the band is, the background is of the nights sky and we can see that it is snowing. The establishing shot is of tall snow mountains and a forest, the camera moves quickly into the forest and we can see the band's main singer Jack Black sat on a log. As the lyrics begin Jack starts to sing dramatically but serious – already we can sense intertextual reference to the world – famous film, ‘Lord Of The Rings'. Editing is slow and typical of a fantasy/adventure film, camera shots are also very filmic e.g. extreme close – up's of Jack Black, and large bird's eye view shots, that quickly sweep over scenery and closely focus on characters. I also feel that the video has been shot in double time or time and a half to create a slow motion feel. As Kano's promo continues, we see more tall building projects, estates and back streets. Through – out the video Kano appears to be on his own travelling through out London. The film seems to have a dark green wash over it as the video appears to be off – coloured and darker than it should be, this also adds to the mise – en – scene of the promo and creates a atmosphere that is not overtly scary but menacing. The places that Kano travels through appear to be slightly threatening and the viewers find themselves relieving that they are not walking through these places on their P's! (On their own). The viewer can see that this video is on a lower budget compared to Tenacious D's WonderBoy' and does not have such graphic storyline or the need for great acting skills, however Kano's lyrical content mixed with clever camera and editing tricks make up for the lack of story – boarding. Tenacious D's promo develops a story – line that the viewer can follow through the bands actions, their impressive acting skills and the song's lyrics, which sing about ‘WonderBoy' and his evil archenemy – Young nasty man. Through out the video we see ‘WonderBoy' (played by Jack Black) sat in the forest reciting lyrics, he begins to move as he sings and the camera tracks behind him, as WonderBoy dramatically turns around, we see his evil competitor, Young nasty man (played by the band's other member Kyle Glass). Shots are slow and dramatic with a lot of use of ‘fade editing'. During the song we approach a verse that is spoken (and shouted!) by Black, the promo at this verse fades into a picturesque view of Snow Mountains with Black and Glass's faces faded on top of the picture. This is a technique used in ‘The Lord Of The Ring' films and is usually used to show what the character is thinking about or the scene that he is creating with words. We see extravagant sets of icy snow deserts and the camera tracks behind Black on what seems to be a quest. Filming is slow and dreamy. The whole promo only actually uses 92 different camera shots most of which are faded into each other, compared to Kano's ‘P's and Q's' which use's a mass of 156 different camera shots which are fast, snappy and edgy (and maybe dangerous for someone who has epilepsy). In conclusion both promos are incredibly unique and directed to the highest standards, none better than the other but just of remarkably different genres and styles. Kano's promo pushes boundaries and throws out stereo – typical clichà ¯Ã‚ ¿Ã‚ ½s of American, gangster Hip Hop with jewellery, woman and drugs. It too illustrates the wider shift in the way Garage and Grime music is incrementally developing from disposable dance floor music into a far deeper and infinitely more subtle medium capable of expressing the turbulent inner life of Britain's excluded urban underclass – a demographic discovering their own identity and voice through microphones, cheap computer technology and the sawn-of idiom of pirate music. In turn Tenacious D's ‘WonderBoy' offers amazing direction from Jonze and incredible theatrical performances from Black and Glass. A comical, yet serious parody lampooning a contemporary media phenomenon – ‘The Lord Of The Rings' and at the same time tells a humorous tale of how the band was started. Many critics and viewers found ‘The Lord Of The Rings' to worthy and pompous yet Tenacious D and Spike Jonze saw this opportunity to successfully mock it.

12 Angry Men and the Psychology of the Jury Room Essay

12 Angry Men and the Psychology of the Jury Room - Essay Example The 1957 film 12 Angry Men perfectly captures the tension of the jury room, where life-and-death decisions come down to not only careful deliberation, but inner prejudices, self-concerned personal priorities, and invective. Ultimately, the human ego plays just as important a role in the film’s outcome as the examination of evidence and witnesses in that cloistered room. The protagonist of the film, Juror #8, is â€Å"the only skeptical (and rational) man in the jury room† who â€Å"shines incorruptible† throughout the entirety of the movie (Verrone 96). Juror #8 is the lone standout at the beginning of the jury deliberations, which angers many of the other jurors who feel it is an open-and-shut case. But Juror #8 explains his hesitation: â€Å"It’s not easy to raise my hand and send a boy off to die without talking about it first† (12 Angry Men). Juror #8 represents caution and consideration in the jury room. The character does not demonstrate some of the same logical flaws as his fellow deliberators: he is depicted as lacking the prejudices, biases, and egotistical self-absorption that prevent the other jurors, at least initially, from considering all of the facts in the case. In an effort to open the other jurors’ minds to the possibility of the boy’s innocence, Juror #8 takes on an almost aggressive role in trying to sway several of the jurors, particularly Juror #3, â€Å"whom he goads and satirizes on occasion to try to show him his own potential for violence that subconsciously prejudices him against the youthful defendant† (Cunningham 115). Juror #3 plays the role of the main antagonist and seems to relish the idea of sending the boy to his death. Along with the virulently racist Juror #10, he represents the darker aspects of human behavior in that jury room, with a furious anger bubbling underneath the surface throughout most of the movie. Juror #3 fiercely maintains his verdict of â€Å"guiltyâ⠂¬  even in the face of the other jurors’ conviction that the boy is innocent. In a narcissistic appropriation of the case in his own mind, Juror #3 equates the boy on trial with his own estranged son—his prejudice is born from his relationship with the child who rejected him and the â€Å"barely suppressed violence† (116) that drives his behavior in the jury room. Ultimately, his belief in the boy’s guilt has little to do with the facts of the case. It is not until he feels—and accepts—the shame of his own failings as a father that Juror #3 is able to vote logically as opposed to emotionally and irrationally. Juror #8 â€Å"wins† in the end because he is able to subtly manipulate the other eleven men into looking at the case in a similarly logical manner. In this way, he is also the most Machiavellian character in the film, astutely manipulating the other characters into deliberation by observing their behavior carefully in the jury room. Juror #8 couches his decision in the language of negotiation, thus carefully avoiding an outright claim that he truly thinks the boy is innocent: â€Å"He explained that he voted ‘not guilty’ not because he is sure of the defendant's innocence, but because he wished to discuss the case objectively, without prejudging the defendant. This minimized the group’s antagonism and alienation† (Evirgen 181). Juror #8 employs his observational skills to determine each juror’s underlying bias and motivation, and then uses that knowledge to â€Å"marginalize †¦ his most vocal enemies†Ã¢â‚¬â€Jurors #3 and #10—and â€Å"shift †¦ the dependence of ‘in-the-middle’ jurors to himself† as opposed to them (181). He systematically destroys each man’s preconceived notions of the boy’

Trend Essay - Retro Fashion Example | Topics and Well Written Essays - 1250 words

Trend - Retro Fashion - Essay Example The essay "Trend Essay - Retro Fashion" focuses on the retro fashion. Even famous makers of athletic footwear have begun to produce new lines of ‘retro’ shoes. Anyone who doubts the existing of a retro trend needs to simply visit the internet or pick up a fashion magazine. There are plenty of YouTube videos on how to get the look of a particular decade. The term is used in many articles on how to mix new with old garments from the past. It’s not just the styles that are desirable; but the colors as well. Hot pink has definitely made a comeback. Polka dots from the 60’s have found their way back into fashion today. Not only are they found in garments, but also in home decor, such as on pillows and bedding. Retro is a distinctive style that is sometimes classified along with the ‘vintage’ styles. However, it is unique, in that it does not necessarily imply age or an aged look. Vintage, on the other hand, does imply something that is aged. Most pe ople think of vintage as a look coming from the 1920’s through the depression era. Retro is what comes after that period. Though some people tend to mix the terms, Retro has a distinct place in time that it resembles. It represents an era in fashion that influenced garment design, furniture and an overall style. A retro look is not limited to fashion. Brown, et al talk about the term applied to the marketing of products, suggesting it is a trend that reinvents something from a past decade, with a new twist. They give the example of the Volkswagen Beetle.

Melbourne Target research raport Paper Example | Topics and Well Written Essays - 2500 words

Melbourne Target raport - Research Paper Example The business assigned to this DMO is to increase the public image or tourism to Melbourne. Melbourne is Victoria’s primary tourist destination and is the gateway to Regional Victoria. It is the cultural capital and the second largest city of Australia. Overlooking the Port Philip Bay, Melbourne attracts a large number of both national and international visitors. It has places of historical and cultural interest, apart from the shopping malls situated alongside the parks and gardens (Totally Australia, 2010). The city is now seen as the nation’s leading destination for style, romance, cafà ©s, bars and nightlife (Destination Melbourne, 2009). Melbourne boasts of world class restaurants and theatres and is considered the top Australian destination for shopping. It has the potential to be the main point of entry for overseas tourists. However, Melbourne has not been able to attract international students because of growing violence issues (ABC News, 2010). This image should not impact the tourism sector. Thus, to develop Melbourne as a prime destination, it is essential to evaluate the demographics, the needs and wants of the customers that are keen to visit Melbourne. Based on this study, the marketing strategy to promote Melbourne as a tourist destination will be devised. The biggest age group among the domestic overnight tourists (21.9%) that traveled to Melbourne in the year ended March 2010 was ‘35 to 44 years’ followed by ‘45 to 54 years’ (20.4%) and ‘55 to 64 years’ (15.4%). Approximately 20.9% Australians prefer to visit Melbourne (Destination Melbourne, 2009). Almost 46% of the visitors prefer to stay the night with friends or relatives while 17.4% of the visitors look for hotels or inn below 4-star category. Those looking for luxury hotel or resort comprise of 16.5 percent. While at Melbourne, people love to eat out (66.7%). Domestic tourism brings in $4.6 billion in Melbourne and the average spend per night is

Why do pepol start smoking Research Paper Example | Topics and Well Written Essays - 2750 words

Why do pepol start smoking - Research Paper Example They found in smoking their way in order to say to the surrounding family "we are independent" (Wilson, 2009) Smoking has concerned governments, health organizations, as well as non-profits organizations from the earlier 1980s. This was due to the idea that smoking cigarettes is linked with huge social costs within the health care and it is often largely addictive. This health issue has been campaign against in different forms and through media but some individuals has gone against all odds to continue with the practice. This disturbing issue on health concerns on individuals is of great concern in our society and, therefore, it’s worth studied the reasons as to why individuals engage in such a health hazard habit that not only ruins their lives but also the affects the entire population both directly and indirectly (Burns, 2007). As per the Campaign for Tobacco Free Kids, smoking has over the years been linked to more than 400,000 yearly in the United States, $100B in health care as well as $105B in misplaced productivity amount. Therefore, researchers began seeking into approaches of curbing the issue and stop individuals from smoking. The plan on cigarette smoking alleviation has resulted to a number of studies that try to mark the predictors or hazard aspects that make individual engage in smoking. There is quite a lot of literature on the issue but we need to still investigate on actual reasons and causes on why people engage in the act despite being aware of its dangers. Furthermore, seeing that kids and the adolescence make up the most part of all fresh smokers, dozens of researches have been finished that evaluate the way and how young children start smoking (Goldberg, 2005). With all the established health hazards, which smokers’ encounters, keeping out of smoking should be the easiest thing across the universe. Nonetheless, the teens approach to such a risk is usually a â€Å"No.†

Music Therapy in Modern Society Article Example | Topics and Well Written Essays - 1500 words

Music Therapy in Modern Society - Article Example The Music therapy is regarded as both a science and an art, with quantitative and qualitative literature of research based on integrating such fields as musicology, music theory, clinical therapy, psychoacoustics, embodied music cognition, musical acoustics, comparative musicology and aesthetics of music. Other professionals in healthcare services, such as psychologists, physicians, occupational therapists, and physical therapists, refer to the services of music therapy. Sometimes, the users of the service themselves also opt for the services of music therapy without a recommendation. Music Therapist The music therapists mainly facilitate consumers to develop good health in different spheres which include emotional and affective development, motor skills, behavior, and social skills, cognitive functioning, and quality of life. This is done through the use of music experiences such as singing, free improvisation, listening to and discussing music, songwriting, and moving to music to accomplish treatment objectives and goals. The Music Therapists render their services in various settings which include day centers, hospitals, the community, special schools, local education authorities the prison service, or the Department of Social Services. However, there are some trusts, charity organizations and other such institutions which fund the use of therapies. Yet, in every work setting, the function of a music therapist is to perform as a faction of the multi-disciplinary team, and the observations made by them serve the purpose of understanding the needs and problems of their client.

Arts Paper 1 Essay Example | Topics and Well Written Essays - 1000 words

Arts Paper 1 - Essay Example â€Å"Hills Like White Elephants,† had aroused a sense of empathy in me towards Jig. From her eyes, I saw the point of view of a girl who wished to turn into a woman by making her personal choice towards motherhood. As the idea of conception had always been biological, the idea of motherhood in these changing contemporary times had evolved. In times where women find equal right and opportunities in the American society especially in the time when the story was set, I saw that to Jig, to become a mother or not to become a mother should be a woman’s choice as an individual—not imposed by nature, not imposed by society, not imposed by her other half. Whether she wanted it or not, the choice belonged to her. I saw Jig’s first argument to her decision to become a mother as the valley had been described as â€Å"the country being brown and dry.† With this allusion I saw Jig’s view of her life; it did not resemble anything full of life and beauty. It was the stage of her life when she kept on traveling with her lover, the American, enjoying pleasures life can offer—alcohol, sex, travel—but I thought she saw it something â€Å"dry† and empty. Although it occurred to me that Jig wanted to pursue motherhood, there was a counter-argument to her decision. The country indeed looked brown and dry, but her other choice were â€Å"hills like white elephants.† White elephants had connotations about something grand, something pretty but the owner cannot get rid of yet it would be so costly to keep. In other words, her other choice, the baby would be like a white elephant to her. It would cost her a lot to raise the baby—time, effort, her pleasurable life—if it would be her choice. Even though Jig wanted to make that choice, to her, there was a dilemma: her lover, the American’s contention. In order for them to be together, at least for him to stay with her, Jig should have an abortion. The American views their

Western Versus Non-western art Essay Example | Topics and Well Written Essays - 1250 words

Western Versus Non-western art - Essay Example They can be used to pass information from one generation to another. Different traditions have different pieces of artworks that identify their uniqueness. Traditional western civilization had developed in terms of art uniquely as art had developed in traditional Africa. This paper will compare and contrast two artworks that origination from the tradition of western civilization and traditional African culture. Artworks from western civilization tradition are among the most analyzed pieces of art because of their quality, style and depiction. It is important to point out that artworks from western civilization tradition were developed realistically with faithful depictions of beings and matter. This was done in both paintings and sculptures. It is also essential to note that it was the culture that invented ways of depicting three-dimensional objects in two-dimensional formats. In fact, it has been noted to be the unique style in all human cultures (Neer 31). The traditional western civilization that includes Greeks and Romans were known to develop artworks that were progressive in nature. Unlike, Egyptians from African traditions whose artwork did not change considerably in many years, traditional western civilization art changed and transformed as time progressed. As Camille Paglia states in her book, Sexual Personae Egyptians created a clear and perfect piece of art that was known as Apollonian form (Paglia). It later formed the basis of western civilization art. Egyptian art especially sculptures was meant for the preservation of the body after death. Artists used their memory and followed strict rules. Greek artists studied and imitated Egyptian work but developed new pieces unlike Egyptians who followed the traditional school of art (Paglia 17). In comparison to traditional African sculptures such as fang’s reliquary, sculptures from traditional western civilizat

A Christmas Carol Essay Example for Free

A Christmas Carol Essay As regrets had taken place and thoughtfulness had also entered his mind. Another place that Scrooge was brought to that night was a Christmas Eve party that Scrooges old boss had thrown and the spirit enlightens Scrooge on the fact that everybody was joyful, happy and merry and what the spirit told Scrooge was that this party must have come to three or four pounds back then and Scrooge had realised that the happiness is as such as though a fortune had provided it but this was not the case as is was not a fortune that was needed for this joy. This is Scrooges first recognition of the value of money. The Second Spirit The description of the second spirit is of a large, fat man in a robe sitting on a throne with delicious food surrounding him. Through this Dickens outlines Scrooges greedy nature in the present moment. As this spirit brings Scrooge through where he lives they see the bakers and Scrooge asks whether there is a peculiar flavour in what the spirit sprinkles from his torch and the spirit replies, There is. My own Scrooge then asks if it would apply to any kind of dinner on this day and the spirit replies, To any kindly given. To a poor one most. Scrooge asks why and the spirit tells him that the poor one needs the dinner the most. This must have made Scrooge realise that this is true and that he had not realised. Another part of this chapter that moves Scrooges feelings is when he is reminded of the evil words he has spoken from the Christmas Eve, which is, If he be like to die, he had better do it, and decrease the surplus population. The spirit says these words to Scrooge at a time where they are visiting the Bob Cratchits household. After hearing the spirits words Scrooge begins to feel remorse and shame. At this time Scrooge is feeling more and more emotional and he is also feeling sympathetic for those he has hurt during the holidays and especially for Bob Cratchit his employee after hearing the way Bob speaks of him with great respect unlike the way his wife does, Mr Scrooge! Said Bob. Ill give you Mr Scrooge, the founder of the feast! these few words tell us that Bob has recognition of the fact that the meal in front of him wouldnt be there if it wasnt for Scrooge himself. How Mrs. Cratchit speaks is different, I wish I had him here. Id give him a piece of my mind to feast upon, and I hope hed have a good appetite for it on which one drinks the health of such and odious, stingy, hard, unfeeling man as Mr Scrooge. Mrs. Cratchit obviously knows exactly how Scrooge is or maybe how he used to be. Towards the end of the second spirits time Scrooge is brought to his nephews Christmas party that Scrooge was invited to but unfortunately Scrooge had turned down his nephew to go home instead. While Scrooge is at the party he hears more of how people speak of him behind his back but this time it is his own nephew, I am sorry for him; I couldnt be angry with him if I tried. Who suffers by his ill whims? I mean to give him the same chance every year, whether he likes it or not, for I pity him. What his nephew says here must of got to Scrooge for sure. Right at the end of this paragraph there is a time at which the spirit unveils to children from his robe and he describes the little boy as ignorant and the little girl as poor. From Scrooges mouth he tries to say that the children are fine children but the words choke themselves. Scrooge cannot deny the fact that the children were not fine and had a bad personification. Just as the spirit leaves Scrooge he leaves Scrooge with the words, Are there no prisons? Are there no workhouses? which is also what Scrooge had said at his shop on Christmas Eve to a couple of charity workers. I now noticed that it was all backfiring at Scrooge all of his bad ways in the past had started coming back to him and he then gets a vision in his mind of when Marley had visited him just before the third spirit arrives to him. The Third Spirit The first glimpse of information that you gather about the third spirit is that the spirit is a phantom gliding along like mist which is as though it is taken out of a horror movie, lifting up his eyes, beheld a solemn Phantom, draped and hooded, coming like a mist along the ground towards him. This is what would make somebody very scared especially as it during the night as all of the spirits visit him within the night of Christmas Eve and Christmas Day as Marley tells Scrooge so, Expect the first tomorrow when the bell tolls One Expect the second on the night at the same hour. The third, upon the next night when the last stroke of twelve has ceased to vibrate. The description of the Phantom is that of the Grim Reaper, It was shrouded in a deep black garment, which its head, its face, its form, and left nothing of it visible. This description makes me certainly feel that this Phantom resembled death by every means of its appearance and also that this last visit had something to do with death. After a visit from Marley, the first Spirit showing past and the second showing present Scrooge was very keen on listening in carefully to the third spirit a phantom showing him his future. It is almost as if this phantom was sent last to really make Scrooge learn his lesson as it is obviously intimidating Scrooge. The phantom could have been sent to scare the last bit of hatred out of Scrooge to make him pure in his mind, Scrooge feared the silent shape so much that his legs trembled beneath him I fear you more than any spectre I have seen. Scrooge is definitely seeing this is a great privilege for him to have this phantom as you read, I know your purpose is to do me good I am prepared to bear your company The night is waning fast, and it is precious time to me. What Scrooge says in this lines that I have targeted is very assuring that he knows what is to come of himself if he does not pay attention and he especially lets us know this when he says that his time is precious and this allows us to know that Scrooge does not want to end up like Marley but wants to have a better afterlife. A dreadful place that the phantom brought Scrooge to, was a conversation involving two women that knew the late Scrooge before he died. Scrooge is brought to two women talking of Scrooges ways before there was time to change, Every person has a right to take care of themselves. He always did why wasnt he natural in his lifetime? The reason he is in italics is because this is how it is in the book and the reason for that is probably because when one of the women were talking about Scrooge they probably emphasized he very much. What they also ask about him, that why wasnt he natural shows for a moment that they could have had care for Scrooge but this isnt true for two reasons and one is because they speak of him badly the rest of the time and they had also robbed Scrooge of his goods after he died and placed them in bundles, if I could have laid my hands on anything else. Open that bundle, old Joe, and let me know the value of it. This is as if there is no care in the world for Scrooge even as though they waited for him to die just to take him for what he has. Another example of horrid speaking of Scrooge is still from the same woman saying, He frightened everyone away when he was alive, to profit us when he was dead. This shows us that it was as though they waited for his death to occur. Scrooge was realising that this is not the correct way to be thought of after dying as he says to the phantom, I see, I see. The case of this unhappy man might be my own. My life tends that way now. Merciful heaven, what is this. Scrooge almost prays there to beg for forgiveness because of the life he has led, one. These visits and more from this phantom has most definitely shown Scrooge what he is walking himself into and at the end of this chapter and the end of this phantoms visit the phantom shows Scrooge a grave with Scrooges name written upon it and Scrooge had just caught on to the fact that the man he visited that was dead was him and the women thieving the man where thieving him, Am I that man who lay upon the bed? The fact that this is a question shows us is was as though Scrooge did not want this to be true. The final assurance that Scrooge has changed is right at the end of the chapter when Scrooge says himself, I am not the man I was. I will not be the man I must have been but for this intercourse. Why show me this, if I am past hope? I will honour Christmas in my heart, and try to keep it all the year. I will live in the past, the present, and the future I will not shut out the lessons that they teach. Oh, tell me I may sponge away the writing on this stone! The reason I have written so many quotes here is because they are all valid for my point that Scrooge is begging for forgiveness for his past ways and that he promises he will changes and has changed. He begs that the gravestone is not to be his and he tells the phantom that he has had his lesson taught. I know knew that Scrooge had changed for the better and this is purely because he had been visited by the three spirits and Marley; this took time and gradually built more and more guilt into Scrooges mind and this is the main reason why Scrooge changed. Conclusion Throughout analysing the story and each individual spirit we see the growth of Scrooge. Overall Dickens has written a provoking story, in his use of spirits and flashbacks creating a drastic change within Scrooge. The reader almost feels a sense of relief at Scrooges achievement as you are confident it will be for the better. The power of making Scrooge regretful is carried out effectively. Dickens sums up the story with the last chapter The End of it sparking the idea that at the end of something there is a new beginning which is exactly what happens. Scrooges misery is brought to an end and his happiness is shared with everyone, leaving the reader to believe that it is possible for any one to change.

Full Tilt Essay -- essays research papers

Full Tilt   Ã‚  Ã‚  Ã‚  Ã‚  This is about a guy named Blake and his brother, Quinn.. Blake is an over-cautious teen. His younger brother, Quinn is the opposite. Blake was in a bus accident when he was very young and was the only survivor. Although he has no memory of how he managed to survive the event, it has drastically shaped his personality.   Ã‚  Ã‚  Ã‚  Ã‚  One day Blake, Quinn, and their two friends Maggie and her boyfriend, Russ go to an amusement park together, called Darian Lake. They are clueless when they arrive as to how this event will change them forever. At the park, they ride on various rides. One of the rides was different from all of the others. It was the Kamikaze. It was a roller coaster, brand new to the park. As Blake got in line for the ride, his friends were right beside him. They were all excited to go on the new ride, but Blake was terrified. It reminded him of the time he was seven and his school bus got into a accident and went screaming over guardrails, almost to his death. He did not want to ride this new ride, however his friends pushed him to do it. Once on the ride, he was safely harnessed in and the ride took off, screaming down steep hills and loops. Everything was fine, until the structure started to shake and beams started to give way! There was now a twenty foot gap in the track! Blak e thought it’d be the end of him and his friends, when he saw it. The coaster dove straight down into the gap, about to hit asphalt. Then the next thing Blake knew, the ride had ended. He waited in his seat, wondering what had happened. The ride had been built to give way like that. The coaster had still been on the track, when it fell through the big gap. He turned to the track and saw the beams that had fallen rising back again. It was all a stunt and everyone else had known about it except him! Blake went through the rest of the day shaken by it, until he met a girl at a game booth. He thought she was so beautiful and flirted with her for a little while. Her name was Cassandra. Then he won a prize from her booth, a stuffed bear. Inside the bear’s pocket, was an invite to another amusement park. He showed his friends, then looked back for the girl who’d given him the bear. She was gone and a new person was standing in her place, in control of the game. The new person didn’t know what Blake was talking about... ... Then it all came rushing back to him! He had opened the back door and jumped out, just before the bus had gone over the guardrails. That’s why he’d been he only survivor. With that recollection, Blake threw the back door open and jumped out of the ride. He’d made it through! Everyone was free from the park now! Suddenly Blake was asleep, waking up in his car. He had been unconscious for some time. Fireman were working to get him free from the car. Maggie and Russ were both scraped up outside of the car. Apparently all he’d been through was a dream and they’d crashed on the way to the park in the middle of the night. Blake and his friends knew that wasn’t true though. They all remembered what they’d been through. Blake called Quinn. He was already awake from his coma in the hospital.   Ã‚  Ã‚  Ã‚  Ã‚  Full Tilt is one of the most impressive books I've read in years. The writing was terrific and intelligent, and the characters were refreshingly real and alive. The author made frequent use of strong, powerful metaphors that resonated throughout the entire book, and he did this while creating remarkable tension that would drive any reader from the first page to the last.

Portchester Castle Essays -- Papers

Portchester Castle Portchster Castle is a concentric castle, dating from Roman times situated at the top of Portsmouth harbour. It has a 9-acre site and was built from flint and stone. The castle had bastions and a tidal moat, at the centre of the castle would have been accommodation. Portchester Castle was originally built by the Romans to protect the South coast of England from invasion by the Saxons. Portchester was one of a series of forts built around the country and was typical of Roman forts. Portchester was used as a base for soldiers. Because of its location, troops could be sent out from the fort on ships to defeat Saxon raiders. The location of Portchester Castle was ideal for the Romans for several reasons: The site of the Castle was a peninsula which meant that it was protected on three sides and could only be attacked from one. The harbour that the fort protected could be used for anchoring Roman ships, as they would be safe from storms. What factors influenced the design and construction of Portchester Castle? During Roman times, Portchester Castle was an important link with the Roman Empire as it was situated on the coast. When the Normans arrived Portchester Castles was considered to be important as it provided a link to Normandy. The Normans did not have the sophisticated technology, the resources or the amount of men that the Romans had had. This meant that they were unable to maintain the Castle as the Romans had. They made a number of changes to the Roman Fort: A keep was built in the corner with a wooden fence around it. Some of the Roman walls had been 10ft thick, the Normans thinned these down to 5... ... attacker's entrance to the castle. Although Portchester Castle does not have staggered entrances it does have a triple gate to make it harder for attackers to enter. This was very important because the gate is the weakest part of a castle. On parts of the walls of Portchester Castle, the base fans out and slopes down. This is to make it harder for the enemy to destroy the foundations and also to keep an attacker away from the wall so they can be fired at more easily. This is a feature of a typical concentric castle although this defence technique is usually used on the entire wall. A typical feature of a concentric castle is the protective wood work at the top of the walls. We cannot tell whether this was a feature of Portchester Castle because any evidence would have rotted away.

Resource Dependence Theory

Resource dependence theory  (RDT) is the study of how the external resources of organizations affect the behavior of the organization. The procurement of external resources is an important tenet of both the strategic and tactical management of any company. Nevertheless, a theory of the consequences of this importance was not formalized until the 1970s, with the publication of  The External Control of Organizations: A Resource Dependence Perspective (Pfeffer and Salancik 1978).Resource dependence theory has implications regarding the optimal divisional structure of organizations, recruitment of board members and employees, production strategies, contract structure, external organizational links, and many other aspects of organizational strategy. The basic argument of resource dependence theory can be summarized as follows: * Organizations depend on resources. * These resources ultimately originate from an organization's environment. * The environment, to a considerable extent, con tains other organizations. * The resources one organization needs are thus often in the hand of other organizations. Resources are a basis of power. * Legally independent organizations can therefore depend on each other. * Power and resource dependence are directly linked: Organization A's power over organization B is equal to organization B's dependence on organization A's resources. * Power is thus  relational, situational and potentially mutual. Organizations depend on multidimensional resources: labor, capital, raw material, etc. Organizations may not be able to come out with countervailing initiatives for all these multiple resources. Hence  organization should move through the principle of criticality and principle of scarcity.Critical resources are those the organization must have to function. For example, a burger outlet can't function without bread. An organization may adopt various countervailing strategies—it may associate with more suppliers, or integrate vert ically or horizontally. Resource dependence concerns more than the external organizations that provide, distribute,  finance, and compete with a firm. Although executive decisions have more individual weight than non-executive decisions, in aggregate the latter have greater organizational impact. Managers throughout the organization understand their success is tied to ustomer demand. Managers' careers thrive when customer demand expands. Thus customers are the ultimate resource on which companies depend. Although this seems obvious in terms of revenue, it is actually organizational incentives that make management see customers as a resource. Resource dependence theory is one of many theories of  organizational studies  that characterize organizational behavior. In many ways, resource dependence theory predictions are similar to those of  transaction cost economics, but it also shares some aspects with  institutional theory.

Critical Evaluate Maslow’s Theory of Hierarchy of Needs

Critically evaluate Maslow’s hierarchy of needs as way of understanding employee motivation in contemporary Chinese business Nowadays, people resources have been considered as an important task. To focus on that employees’ emotional motivator have always been considered as a standard to predict company’s future tendency of development. (Hurst, 1995) People’s motivation factors and uses have become to play a more significant role in modern firms, which is every boss cared.In today’s China, many local and multinational cooperation companies have expanded their dimensions; Maslow’s hierarchy of needs has been used in their human recourses management to motivate their staffs. Although many people do not think Maslow’s theory is a good way to deal with the motivation in China, there are many firms used Maslow’s theory to gain a good cycle of motivation. For Chinese companies, to adopt Maslow’s hierarchy of needs theory as an a ppropriate strategy to motivate employees’ working motive power.This essay will state the introduction of Maslow’s theory of hierarchy of needs, and evaluate it. Then, to combine with Chinese firms’ case and to finish off, the Maslow’s motivation theory is good enough to be adopted as a solution of the staff’s motivation. Maslow’s hierarchy of needs has reflected different kinds of human being’s need. According to Maslow (1943), hierarchy of needs has divided people’s needs into five layers, which have been stated from the fundamentals to the tops: physiological, safety, love/belonging, esteem and self-actualisation.Physiological is the basic things that people need, however, nobody can be live without this factor which support human physiological drive called necessities. If someone can gain a enough life to eat and wear, the more thing they need is safety, which guarantee their secure of lives and finance. Love and belonging always stand for a kind of perception of affiliation, which can give a person a kind of smooth feeling in emotion. The Esteem and self-actualisation are the two much higher division of the hierarchy of needs.They stand for the large satisfying which given by other people and themselves. The higher hierarchies are based on the satisfaction of lower hierarchies, if the basic layers cannot be satisfied, the higher layers are prattles. There also exist many criticisms of Maslow’s hierarchy of needs theory. Although Wahba and Brudwell (1976) have stated that there exist no evident which can prove there is exist the hierarchy of needs, the hierarchies are not equal to inexistence and the layers are evident to ju dge which is human being appreciate to do and those rarely to own.According to Kenrick(2010), to classify what is the higher hierarchy is prattle. The sexual needs has been considered as biological needs and been classified in physiological. If it is acceptable that Maslow has stated, which will mean that people solve their sexual need by masturbation as by having intercourse is the difference between the people in different levels of hierarchy of needs. As well as Hofstede (1984) also doubted that the pyramid system which the hierarchy of needs has used is based on ethnocentric and does not care the background of individualism and collectivism.In fact, for a collectivism people, to achieve the collective benefit maximization is equal to approach their self-actualization in the whole group. It can also explain the reason why Maslow’s theory can be also used for the people who prefer to trust collectivism. In fact, Maslow’s theory has been widely used in different countries company as a strategy of motivation such as Tesco (The Times 100, 2009), which is the largest retailer in UK, with large human resources all over the world.To the staff of Tesco, the welfare providing by company is not just enough salary but the work atmosphere. Exactl y as Herzburg (1968) has stated that fixed reason that lead to job satisfactions which is related to Maslow’s theory of motivation. Moreover, Management Trainee plan can be processes which can help people achieve self-actualization that attracts the employees to enter the company. Chinese companies also prefer to adopt Maslow’s hierarchy of needs theory as a strategy to motivate workers’ impetus.With China’s development and communication with world, culture diversity is on the process. Although there always stated China is still influenced by collectivism, in today’s Chinese society, individualism and collectivism are coexisting. According to Hofstede (1984), Maslow’s theory is based on his individualism background; it can also prove that Maslow’s theory is acceptable and available to Chinese firms. Moreover, for Chinese firms, Maslow’s theory is a good strategy to motivate employees’ emotion.In China Mobile, a most famo us company in China which is the leader of the whole telecommunication industry, esteem and self-actualization are the two most affect ways to make motivation. China mobile has provided a series of fully optimized class for their employees to improve their quality of work ability and build up a kind of competitive selection of the outstanding workers to let them achieve their self-actualization which is correspond to Maslow’s theory. According to China Mobile (n. d. , they have been considered as the most ideal employers by Chinese university student in mainland China. It can also approve that the strategy is correct to use Maslow’s hierarchy of needs as the theoretical fundamental to motivate their workers that the numbers of their employees has always raised to 164,336. (China Mobile, n. d. ) In addition, The China National Offshore Oil Corporation (CNOOC) is also combined their motivating strategy with the Maslow’s hierarchy of needs. CNOOC (n. d. ) has prese nted comprehensive training programs to give the opportunities to employees for self-development.Although the competitive is enormous and hot, the compensation packages are enough to guarantee that they can gain esteem from others and provide enough opportunities to achieve self-actualization. In conclusion, the essay has proved that although Maslow’s hierarchy of needs theory has been considered that there exist such a number of issues by some people, such as Hofstede and Wahba (1976), it can still be adopted as a good strategy of motivation. Maslow’s theory not only can use by western countries, but also can used in Chinese company.The main reason is that theory can make people achieve their value in working and make the work more efficiently if the employees have been inspired. China Mobile as a huge company in telecommunication industry has proved as it success in motivating their workers competitive mood and give a platform for the workers to achieve their dream, in another word, they can achieve their self-actualization. To finish off, despite Maslow’s hierarchy of needs theory is not consummate enough, it can be used as a good strategy to motivate Chinese employees.Word Count: 1082 References China Mobile (n. d. ) [Online] Available from: China National Offshore Oil Corporation (n. d. ) [Online] Available from: Herzberg, F. (1968). One more time: how do you motivate employees?. Harvard Business Review 46 (1): 53–62. Hofstede, G (1984). The cultural relativity of the quality of life concept. Academy of Management Review 9 (3): 389–398. Business School Press, Boston, MA. Hurst, D. K. (1995), Crisis and Renewal: Meeting the Challenge of Organisational Change, HarvardKenrick, D. (2010). Rebuilding Maslow’s pyramid on an evolutionary foundation. Psychology Today: Health, Help, Happiness + Find a Therapist. [Online] Available from: Maslow, A. (1943). A theory of human motivation. Psychological Review, 50, 370-396. Ret rieved from: The Times 100 (2009). Motivational theory in practice at Tesco. [Online] Available from: Wahba, A; Bridwell, L (1976). Maslow reconsidered: A review of research on the need hierarchy theory. Organizational Behavior and Human Performance (15): 212–240.

Harley Davidson History Essay

Actually, the history of the Harley-Davidson Company began in 1903, when two brothers, Bill Harley and Walter Davidson, invented their first motorcycle in Milwaukee (Gannon, 2002, p. 8). At that period of time other companies produced motorcycles in the North-American states and one of them, the Indian Motorcycle Company, became the main competitor of Harley-Davidson for many years. In fact, it was a bicycle, equipped with a one-cylinder motor. All details of that motorcycle were produced manually. Later, the second version of that bike was produced with more powerful motor and it became the first motorcycle for sale (p. 10). Three bikes were assembled that year and the Harley-Davidson Company opened the first page of its history. In 1904, the brothers produced 8 motorcycles and in 1906 it were 50. The company developed very quickly and by that period of time it included about 20 employees hired. Harley-Davidson constantly aspired to create a high speed bike and as a result the new model known as V-twin was introduced in 1909. The specially designed vacuum valves and a belt transmission were the main features of that model (Oliver, 1957, p. 26). In 1910, the legendary â€Å"Bar and Shield† logo was developed. It continues to be the main defining symbol of Harley-Davidson bikes today (p. 28). The significant progress of the Harley-Davidson Company took place in 1912. A new 6-story factory was built and first overseas sales were made in Japan. That year Harley-Davidson presented its first version of gear box. The mechanism of chain gear was designed in 1913 and a three-speed sliding-gear transmission was developed in 1915 (p. 32). It should be emphasized that the First World War played a big role in the development of the Harley-Davidson Company. So, about 20,000 motorcycles were sold to the U. S. military forces by the end of 1918 (Walker, 2000, p. 67). The given order significantly improved the reputation of Harley-Davidson and having 2,000 additional dealerships worldwide the company managed to become the biggest motorcycle factory in the world (Oliver, 1957, p. 34). Improving the construction of V-twin motors, company’s constructors couldn’t get rid of the main problems, typical for the given class of motors. The opened valves often clogged up and had a lot of maintenance problems. At that time, Indian Motorcycle Company used another construction of V-motors. Though, theoretically that construction was less effective the engineers managed to bring it to perfection and got the maximal power and maintenance simplicity. For that reason, the administration of the Harley-Davidson Company took decision to create its own class of V-motors with longitudinal placement. The first pattern of that bike appeared in the last days of the second decade (p. 35). The new model, equipped with the Flathead V-twin engine was invented in 1929 (Walker, 2000, p. 72). The motors of the given model were equipped with side-valves and the classical Flathead could successfully compete with the production of the Indian Motorcycle Company. Unfortunately, Flathead appeared two months earlier the moment when the Great Depression began. The number of sales decreased in several times, but the company managed to survive when others went bankrupt. However, having survived the depression time the company managed to stabilize its economy and was in very advantageous position – huge demand and the absence of supply. In 1932, the three-wheel Servi-Car was developed (Oliver, 1957, p. 38). Together with the change, called as the â€Å"eagle† design, which was painted on all Harley-Davidson gas tanks, there were a lot of changes made in the engine’ s construction. Afterwards, the given model made a good impression on the U. S. police, as a result, Servi-Car managed to become police vehicle (p. 38). In 1936, the Knucklehead motorbike was invented and managed to become the victory over the Indian (p. 39). The given model took place on the market for 12 years and had a huge influence on the further developments. The engineers continued working on Knucklehead model even during the Second World War. Having changed the motor’s configuration and added the hydraulic device intended for pushing valves, the constructors managed to get rid of adjusting gaps. Due to the aluminum body of engine the motor’s heat emission was increased. Afterwards, bikers called that model – Penhead. The main event which took place in 1953, it was the collapse of the main competitor of Harley Davidson – Indian Motorcycle Company (Walker, 2000, p. 88). Nevertheless, the company faced a lot of problems in the marketing field due to the fast development of Japanese and European motorbike companies. Thus, having sold the part of its stocks, Harley Davidson was involved in the cruel fight against foreign producers. In 1969, American Machine and Foundry Company bought the control packet of shares of Harley Davidson and became its actual owner (Oliver, 1957, p. 40). The new motorcycles had a negative impact on the company’s reputation and Harley Davidson began to lose the market of Big-twin and Sportster models. In 1971, FX Super Glide model was produced (p. 43). Although the given model wasn’t popular, Harley Davidson developed its further unique motorcycles on the basis of FX Super Glide. By the middle of 70-s the given models couldn’t cope with the production of Japanese competitors. As a result, in 1981 senior members of Harley-Davidson bought back Harley-Davidson Motor Company from AMF (Walker, 2000, p. 90). In 1983 the group H. O. G was founded and became the largest factory-sponsored motorcycle club in the world. By the year 2000, the club had over 500,000 members (Gannon, 2002, p. 15). In 1984, the new Evolution V2 model with an aluminum head was presented to public (Oliver, 1957, p. 42). At the end of this revolutionary decade for Harley-Davidson, the FXSTS Springer Softail model was introduced into the lineup. It was made on the basis of motorcycles of the 1940-s and equipped with the modern 1340 cc motor (Walker, 2000, p. 92). The appearance of the given engine allowed the Harley Davidson Company to produce many motorcycles by individual orders. So, introduction of such model as FLSTF Fat-Boy in the early 1990-s can be considered as a good evidence of that fact. In 2001, the new model of Harley-Davidson was presented for the 2002 model year. The main feature of the given model was suggested to be the modern engine, equipped with a liquid-cooled system. It should be pointed out that today the Harley Davidson Company takes the leading position in the business World, when demand exceeds supply, that allows to increase the prices of production and stock. References Gannon E. , Veno A. (2002). Brotherhoods: Inside the Outlaw Motorcycle Clubs. Crows Nest: Allen & Unwin Oliver S. H. (1957). Automobiles and Motorcycles in the U. S. National Museum. Washington: Smithsonian Institution Walker S. M. (2000). Bikers: Culture, Politics and Power. New York: Berg

A Project Report Essay

This project is partial fulfillment of requirement of BBA 6th semester in GLOBAL COLLEGE OF BUSINESS MANAGEMENT &IT, HUBLI During the course of my studies, I got a detailed information about Shodha Toyota Motors pvt ltd. It was an opportunity to learn the practical aspects of Industries. I choose this topic concerned to company requirements. Shodha Toyota is market leader in four wheeler segment. I collected the information by a structured questionnaire that includes requirements of consumer behavior in automobile industry & the questionnaire is attached in the annexure. The aim of marketing is to meet and satisfy the needs and wants of the customers. India has long-term potential to become a significant vehicle market. It has huge population of nearly one billion people (of which 150-250 million are middle class), and a current vehicle population of 3. 5 million (equivalent to only 3. 4 cars per 1000 people). In spite of numerous market deterrents, the Indian automotive market has become the focus of attention as several major auto manufacturers have announced large capital investment plans to be carried out  in the near future. Prior to the early 90? s there were only four car companies manufacturing and selling cars in India. Foreign investment was effectively banned and foreign technology transfers were subject to government approvals. By 1993 the Indian government deli-censed the Indian car industry, which eased other foreign auto manufacture’s entry in to the market first under joint partnerships, then wholly owned subsidiaries. Currently, India is in the midst of an economic-recovery where vehicle sales rose 47 percent to 73,000units in March 2000, up from 49,410 units in March 1999. The Indian passenger car industry has grown more than ten times in the last ten years with sales increasing to more than 4lakh vehicle. The global automotive car market is growing at a rate of only 4% per annum. Fortunes of the automobile industry will continue to hinge on the large, price sensitive customer, who will take time to graduate to the higher end of the market. Unite then the small car will continue to drive demand. And that is the eventuality that most of the car-manufacturers are gearing up for. INTRODUCTION TO THE TOPIC: The automobile sector has today become one of the vital areas in markets. Various upcoming features have enhanced the global competition in today’s Automobile sector. Implementing new technologies, new features and considering the customers preference are the important factors for the company’s existence in the competitive market. So if the company wants to face the competition, it has to have the update knowledge of the consumer tastes and preference. Our research is undertaken to study the market potential for Toyota Etios car in Hubli City. INDIAN AUTOMOBILE HISTORY During the 1920s, cars exhibited design refinements such as balloon tires, pressed-steel wheels, and four-wheel brakes. The origin of automobile is not certain. In this section of automobile history, we will only discuss about the phases of automobile in the development and modernization process since the first car was shipped to India. We will start automotive history from this point of time. The automobile industry has changed the way people live and work. The earliest of modern cars was manufactured in the year 1895. Shortly the first appearance of the car followed in India. As the century turned, three cars were imported in Mumbai (India). Within decade there were total of  1025 cars in the city. The dawn of automobile actually goes back to 4000 years when the first wheel was used for transportation in India. In the beginning of 15th century Portuguese arrived in China and the interaction of the two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power. By 1600ssmall steam-powered engine models was developed, but it took another century before afull-sized engine-powered vehicle was created. The actual horseless carriage was introduced in the year 1893 by brothers Charles and Frank Duryea. It was the first internal-combustion motor car of America, and it was followed by Henry Ford’s first experimental car that same year. AUTOMOBILE INDUSTRY IN INDIA The Automotive industry in India Is one of the largest in the world and one of the fastest growing globally. India’s passenger car and commercial vehicle manufacturing industry is the seventh largest in the world with an annual production of more than 3. 7million units in 2010. According to recent reports, India is set to overtake Brazil to become the sixth largest passenger vehicle producer in the world, growing 16-18 per cent sell around three million units in the course of 2011-12. In 2009, India emerged as Asia’s fourth largest exporter of  passenger car’s behind. Japan south  Korea and Thailand  As of 2010, India is home to 40 million passenger vehicles and more than 3. 7million automotive vehicles were produced in India in 2010 (an increase of 33. 9%),making the country the second fastest growing automobile market in the world. According to the Society of Indian Automobile Manufacturers, annual car sales areprojected to increase up to 5 million vehicles by 2015 and more than 9 million by 2020. By 2050, the country is expected to top the world in car volumes with approximately 611million vehicles on the nation’s roads Title of the project â€Å"A study on Market potential for Toyota Etios car in Hubli-dharwad city†Ã‚   Main objectives * To ascertain the awareness level about Toyota â€Å" Etios† * To know different factors which influences to buy Toyota â€Å"Etios†. Sub- objectives To study the importance of Brand name while purchasing a car. * Customer Satisfaction level with existing product (car). Sample Size selected 50 Sample area The people of the Hubli-Dharwad city. Limitation of the study * ? I faced difficulty in collecting data because of busy schedule of the respondents. * Because of the busy schedule respondents may not have answered properly which may not hold true i n case they would have been given lot of time to answer. * It was difficult to get information from the organization guide due to their busy schedule. Sample: Group of research subjects whose  characteristics  approximate those of the  population it is selected from. For this project both primary and secondary data are required, hence both types of data have been collected. The study method involves the following: * Framing the objectives of the study * Based on the objectives determine the means of data collection. * Framing of Questionnaire. * Analyzing the data. * From the analyzed data interpret the results. * From the results determine the satisfaction level. * Finally suggestion, conclusions and recommendations based on the interpreted results. Survey: It is a systematic gathering of information from the respondents for the purpose of understanding and or predicting some aspects of behavior of population of interest. It provides data on attitude, feeling beliefs, past and intended behavior, knowledge, ownership, personal characteristics and other descriptive items. Questionnaire: We use questionnaire as a research tool consisting of a series of questions and other prompts for the purpose of gathering information from respondents and statistical analysis of the responses were made later. It is comprised of closed-ended questions. In closed-ended questions respondent pick an answer from given options. Sampling Population: The people of the Hubli-Dharwad city. Sampling unit: Business people, Professionals, Employees of Hubli-Dharwad city. Sampling Frame: The people who own the four wheeler cars. Sampling Method: Samples are going to be select on Non probability convenient sampling method. Data collection a)primary data: It refers to the systematic collection of information directly from respondents. This data is collected for the descriptive research. The primary data collected during the study includes the data collected through questionnaire and face-to-face interview with customer to know about the consumer behavior and their interest level. b) Secondary data: The first step in data collection approach is to look for secondary data. Usually it is the data developed for some purpose other than for helping to solve the problem at hand. Secondary data are collected through various magazines, internal experts, and website. Important findings: As Toyota is a leading automobile maker and has a good response from the Indian markets most of the respondents are aware of Toyota automobiles. Its seen that 100% of the respondents are aware of Toyota Etios. * 52% of respondents are giving main preference to Brand name while making buying decision. * 31% of respondents said Mileage is Most important while buying a car. * Out of 50 respondents customers are giving main preference to 26% Petrol engine and74% Diesel engine. * 13% of respondents give most important to price factor. * 10% of customers say Safety is most important. * 78% of customers are satisfied with their car, & 22% of customers are not satisfied. Suggestions: Price, Mileage, performance, safety & brand name are the main attributes which are going to grab the market share for Etios and hence this should be highlighted in advertisement & make them to know. * Also the Dealer should place attractive hoardings of the Toyota brands at Strategic locations in Hubli city. * Services after sales should be improved to overcome the service barriers. * Personal contact should be done to the potential customer so as to convenience the customers as there is lot of varieties of mid size cars in the market. Limitations: * I faced difficulty in collecting data because of busy schedule of the respondents. It was difficult to get information from the organization guide due to their busy schedule. Conclusion: It is a great privilege to me to study in the esteemed organization that has helped me to procure immense knowledge about the working of the organization. I would conclude that Shodha Toyota is one of the Best Organizations dealing in selling of the vehicle produced by the  world’s largest car manufacturing company. Based on the data analysis, I conclude that when consumer purchases a car: Price, Mileage, Safety and brand name of car influence him to buy a car, and also customers choose the well quality cars. The study helped me to gain valuable insights in Opportunity Analysis and Consumer Behavior, towards potential for Toyota Etios. This project titled has been acknowledge gaining experience for me. By interacting with the respondents and making visits to the customers, I have been able to understand that understanding customers is an art and it takes a very strong brand image for a company to retain itself in the market. Automotive industry in India The automotive industry in India is one of the larger markets in the world and had previously been one of the fastest growing globally, but is now seeing flat or negative growth rates. India’s passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 3. 9 million units in 2011. According to recent reports, India overtook Brazil and became the sixth largest passenger vehicle producer in the world (beating such old and new auto makers as Belgium, United Kingdom, Italy, Canada, Mexico, Russia, Spain, France, Brazil), grew 16 to 18 per cent to sell around three million units in the course of 2011-12. In 2009, India emerged as Asia’s fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand. In 2010, India beat Thailand to become Asia’s third largest exporter of passenger cars. As of 2010, India is home to 40 million passenger vehicles. More than 3. 7 million automotive vehicles were produced in India in 2010 (an increase of 33. 9%), making the country the second (after China) fastest growing automobile market in the world in that year. According to the Society of Indian Automobile Manufacturers, annual vehicle sales are projected to increase to 4 million by 2015, no longer 5 million as previously projected. The majority of India’s car manufacturing industry is based around three clusters in the south, west and north. The southern cluster consisting of Chennai is the biggest with 35% of the revenue share. The western hub near Mumbai and Pune contributes to 33% of the market and the northern cluster around the National Capital Region contributes 32%. Chennai, with the India operations of Ford, Hyundai, Renault, Mitsubishi, Nissan, BMW, Hindustan Motors, Daimler, Caparo, and PSA Peugeot Citroen is about to begin their operations by 2014. Chennai accounts for 60% of the country’s automotive exports. Gurgaon and Manesar in Haryana form the northern cluster where the country’s largest car manufacturer, Maruti Suzuki, is based. The Chakan corridor near Pune, Maharashtra is the western cluster with companies like General Motors, Volkswagen, Skoda, Mahindra and Mahindra, Tata Motors, Mercedes Benz, Land Rover, Jaguar Cars, Fiat and Force Motors having assembly plants in the area. Nashik has a major base of Mahindra & Mahindra with a UV assembly unit and an Engine assembly unit. Aurangabad with Audi, Skoda and Volkswagen also forms part of the western cluster. Another emerging cluster is in the state of Gujarat with manufacturing facility of General Motors in Halol and further planned for Tata Nano at their plant in Sanand. Ford, Maruti Suzuki and Peugeot-Citroen plants are also set to come up in Gujarat. Kolkata with Hindustan Motors, Noida with Honda and Bangalore with Toyota are some of the other automotive manufacturing regions around the country. Introduction The Indian automotive industry has emerged as a ‘sunrise sector’ in the Indian economy. India is emerging as one of the world’s fastest growing passenger car markets and second largest two wheeler manufacturer. It is also home for the largest motor cycle manufacturer and fifth largest commercial vehicle manufacturer. India is the largest base to export compact cars to Europe. Moreover, hybrid and electronic vehicles are new developments on the automobile canvas and India is one of the key markets for them. Global and Indian manufacturers are focussing their efforts to develop innovative products, technologies and supply chains. Key Statistics The amount of cumulative foreign direct investment (FDI) inflow into the automobile industry during April 2000 to July 2012 was worth US$ 6,992 million, amounting to 4 per cent of the total FDI inflows (in terms of US$), as per data provided by Department of Industrial Policy and Promotion (DIPP), Ministry of Commerce. The Indian small and light commercial vehicle segment is expected to grow at 18. 5 per cent compound annual growth rate (CAGR) for the next five years, according to a report titled ‘Strategic Assesment of Small and Light Commercial Vehicles Market in India’ by Frost ;amp; Sullivan. According to the recent data released by the Society of Indian Automobile Manufacturers (SIAM): * The cumulative production for April-June 2012 registered a growth of 7. 65 per cent over April-June 2011, manufacturing 1,700,675 vehicles in June 2012 * Passenger vehicles segment grew at 9. 1 per cent during April-June 2012, while overall commercial vehicle segment registered an expansion of 6. 06 per cent year-on-year (y-o-y) * Two-wheelers sales registered a growth of 10. 51 per cent during April-June 2012 wherein mopeds, motorcycles and scooters grew by 6. 60 per cent, 6. 79 per cent and 29. 14 per cent, respectively Major Developments and Investments * Mercedes-Benz India plans to increase i ts investment to Rs 850 crore (US$ 158. 88 million) by 2014. The German car maker through its dealer partners has already invested over Rs 480 crore (US$ 89. 72 million) in India. The company has also announced the starting of its new, start-of-the-art paint shop that is capable of water-based painting * The Volkswagen Group aims to increase output by 10-15 per cent on a â‚ ¬100 million (US$ 126. 35 million) investment at its production facilities in Aurangabad and Chakan in Maharashtra * Nissan plans to introduce ten new passenger vehicles by the end of March 2016. Nissan India aims to double its vehicle sales in 2012-13 from 33,000 vehicles in 2011-12 * VE Commercial Vehicles (VECV), the joint venture (JV) between Volvo and Eicher, is readying a whole new range of trucks with new platforms, engines and cabins. VECV has already invested Rs 700 crore (US$ 130. 84 million) in the business * Toyota Kirloskar plans to increase capacity at its two plants in Bidadi, Karnataka, from 310,000 units to 400,000 units a year. Capacity at the first plant would rise from 90,000 units to 100,000 units, at a cost of Rs 70 crore (US$ 13. 08 million) and the second plant’s capacity is being increased from 120,000 units to 210,000 units, with an investment of Rs 830 crore (US$ 155. 14 million) * Blackstone Capital Partners (Singapore) has signed an agreement to acquire 12. per cent stake of International Tractors Ltd (ITL) in a structured transaction worth US$ 100 million * Mahindra Reva Electric Vehicles has inaugurated a new manufacturing facility in Bommasandra on the outskirts of Bangalore, Karnataka. The new manufacturing facility has an installed capacity to produce 30,000 vehicles annually * Mahindra & Mahindra Ltd has started a technical centre in Troy, Michigan, to leverage on the design a nd consulting service resources available in the region. The firm intends to use the centre to support company’s automotive and tractor engineering requirements in India * DC Design’s Avanti would be the first sports car to be designed and manufactured in India. The car’s prototype has been showcased at the 11th Auto Expo and has been priced at Rs 2. 5 million (US$ 46,728) * Yamaha Motor, Japan plans to use India as a key global hub for motorcycles and scooters. Yamaha will also use India as one of its four regional procurement bases to source parts for its global two-wheeler operations. The company also plans to expand its sales network across India in order to take its product closer to its customer base particularly in the tier II and tier III cities * Bajaj Auto Ltd has entered into an agreement with Kawasaki Heavy Industries, under which Bajaj motorcycles will be assembled and sold in Indonesia through Kawasaki’s distribution network as co-branded products * Hero Moto Corp Ltd has invested US$ 20 million in the US-based Erik Buell Racing (EBR). The investment will help EBR expand its Milwaukee production capacity and hire more people in its research and development (R&D) team INDUSTRY PROFILE Introduction to Toyota motors. Co: The Toyota motor Co. ltd was first established in 1937 as a spin-off from Toyota Automatic Looms works, one of the world’s leading manufacturer of weaving machinery. Japan’s â€Å"king of inventors† Saki chi Toyota headed by the Toyota Automatic looms works. The patent rights of one of the machine has been sold to Platt brothers (UK) and provided the seed money for the development and test building of Toyota’s first automobiles. August 1997 marked the 60th anniversary of TMC. The fledging company founded by Kiichiro Toyota, Saki chi’s son, has since blossomed into the leader that it is today. In 1950 the company experienced its one and only strike. Labor and management emerged from this stoppage firmly committed to the principles of mutual trust and dependence, and that corporate philosophy still guides our growth today. Production system were improved in the late 1950’s, culminating in the establishment of the â€Å"Toyota Production System†. It came to be known as TPS in 1970 but was established much earlier by Tahiti Ohno. Based on the principles of Judoka, Just- in- time and Kaizen, the system is the major factor in the reduction of the inventories and defects in the plants of Toyota and its suppliers, and it underpins all our operations across the world. Toyota launched its first small car (SA model) in 1947. Production of vehicles outside Japan in 1959 at a small plant in Brazil, and continued with a growing network of overseas plants. Toyota believes in localizing its operations to provide customers with the products they need them; this philosophy builds mutually beneficial in long-term relationships with local supplies and helps the company to fulfill its commitments to local labors. Over and above manufacturing, Toyota also has a Global network of design and â€Å"Research and development facilities embracing the three major car markets of Japan, North America and Europe. In every community in which the company operates, Toyota strives to be a responsible corporate citizen; close relation with the people and organizations in the local community are essential contributors to mutual prosperity. Across the world, Toyota participates enthusiastically in community activities ranging from the sponsorship of educational and cultural programmers to international exchange and research. Today, Toyota is the world’s third largest Japanese automotive manufacturer, producing more than 5. 5 million vehicles per year, equivalent to one every six seconds MISSION Mission is to design, manufacture and market, automobiles that offer global standards and quality that exceeds customer’s expectations and provides superior value and excellent after sales services. VISSION * Contribute to the Indian industry and economy through technology transfer, human resource development and vehicles that meet global standards at a competitive price. * Contribute to the well-being and stability of team member. * Contribute to the overall growth of its business associates and in the automobile industry. Toyota Motors General Information * World’s 2nd largest Automobile maker. Turnover: 16,578,033 Million Yen in 2003. * Profit after tax: 11, 62,098 Million Yen in 2003. * Profits of Toyota in 2003 are more than profits of GM, Ford and Chrysler put together. * No. of cars sold: 7. 54 Million in 2003. * 12 factories and 11 manufacturing subsidiaries in Japan. * 46 manufacturing bases in 26 countries and 168 marketing companies across 140 countries. * 8 Research and development facilities all over the world. * Total employees: 2,64,100. * Some of the most popular models include Camry, Corolla, Land cruiser Range, Crown, Avensis, * Celica, Hilux, Estima, Vios & Yaris. Made the first mass produced low emission Hybrid car in the world (Prius). * Pioneered the concept of Lean Manufacturing through â€Å"Just in time Concept† and also through the * â€Å"Kan Ban† method of Inventory Management. Strength of the Organization: The organization has strength of minimum 108 employees, which varies according to the requirement. Working hours of employment: In Shodha Toyota, the employees work for eight hours per day. Service9:00amTo6:00pm Sales9:30amTo6:30pm Admin & Finance10:00amTo7:00pm On Sundays- 10. 00 am to 2. 00pm (OT will be given) Toyota Kirloskar Motors Ltd Year of Establishment | October 6, 1997| Country| Japan| Joint Venture| Toyota Motor Corporation| Shareholders| Toyota Motor Corporation (89% equity)Kirloskar Group (11% equity)| Paid-in capital| Rs. 7. Billion. | Liaison Offices| New DelhiGth floor, Meridian Commercial Tower8 Windson Place, New Delhi- 110 001 BangaloreSana Plaza, 21/14A, MG RoadBangalore – 560 001| International Office | 1, Toyota-cho, Toyota CityAichi prefecture 471-8571, Japan| Chairman| Mr. Ryoichi Sasaki. | Vice Chairman| Mr. Vikram. S. Kirloskar| Managing Director| Mr. H. Nakagawa. | Deputy MD’s| Mr. Sandeep SinghMr. S. Tomonaga. | DMD, Commercial| Mr. Shekar Vishwanthan| Website| www. toyotabharat. com| Global Website| www. toyota. co. jp| Toyota Kirloskar Motor ltf. (TKML) was incorporated in 1997, as a joint venture between Toyota Motor Corporation, Japan and the Kirloskar Group, wide. Toyota Motor Corporation is the third largest auto manufacturer in the world. The TKML is practicing Toyota Production System at their plant at Bidadi, Bangalore. The Toyota Production System was born out of need. The two pillars that this system is based on are Just-in-time and automation The Toyota Production system relies on absolute elimination of waste of essentials. Toyota is by far the largest Japanese automotive manufacturer, producing more than 4. 5 million vehicles per year, equivalent to one car manufactured every six seconds. Toyota’s plant in India is situated at Bidadi, Karnataka, which is green belt Toyota’s commitment to preserving environment is very high. Toyota all over the world provides a wide selection of innovative, reasonable priced and high quality products through an exclusive dealer’s network with the best sales and after sales service at global Toyota standards. Timely customer feedback through the service network also allows the company to respond to emerging customer needs and introduce new product tailored to the Indian market. Toyota kirloskar Motor Ltd Plot No 1, Bidadi Industrial Area, Ramnagar Taluka Bangalore (Rural) District, Karnataka-562109 The vision of Toyota Kirloskar Motor is to: 1. Delight our customers through innovative products, by utilizing advanced technologies and services. 2. Ensure growth to become a major player in the Indian auto industry and contribute to the Indian economy by involving all stakeholders. 3. Become the most admired and respected company in India by following the Toyota Way. 4. Be a core company in global Toyota operation Mission: 1. Practice ethics and transparency in all our business operations. 2. Touch the heart of our customers by providing products and services of superior quality at a competitive price. 3. Cultivate a lean and flexible business model 4. throughout the value chain by continuous improvement. 5. Lead the Toyota global operations for the emerging mass market 6. Create a challenging workplace which promotes sense of pride, ownership, mutual trust and teamwork. . Create an eco-friendly company in harmony with nature and society. Technology transfer Toyota Production Technology Growing together System transfer Guided by the principle of â€Å"growing together†, Toyota Group companies have contributed to the growth of the automotive industry in each country they operate in, through strong partnership based on high level of localization and technolog y transfer. Along with manufacturing and sales activities, Toyota Group companies provide extensive know-how related to product development, manufacturing and sales through technological transfers to their affiliated companies. In this manner, manufacturing and sales level will be steadily improved on a broad basis. Toyota products made in India have become increasingly competitive as a result of continual, comprehensive improvements made ill operations. The introduction of the world-famous Toyota production system and cutting-edge technology has advanced industrial innovation. There professionals in manufacturing and sales contribution to higher competitiveness and the growth of Indian industries in this new century Toyota’s Lexus and Toyota branded vehicles rank annually among the world’s highest-quality cars in third party survey of customer satisfaction. Environment Sound workplace & Environmental Responsibility Toyota Techno Park India A global first for Toyota, Toyota Techno Park India (TTPI), in Bbidadi near TKM, is a non-profit infrastructure company conceived around the new Toyota Kirloskar motor automobile plant. TTPI’s objective is to foster ancillary industries in India, to help promote local industries through technological transfer and expand employment opportunities. First joint ventures have already been established with Toyota Group companies in TTPI’s involving TG Kirloskar Automotive Ltd. , Stanzen Toyotas India Pvt. Ltd. , Sona Koyo Steering System ltd. , steel and Logistics Center Pvt. Ltd. , and Tran System Logistics International Pvt Ltd . Environment, Technology and Employment Toyota is committed to manufacture technically advanced and environment friendly products. The plant at Bidadi surrounded by a green belt meets high environmental standards and has also obtained ISO 14001 on 26th April 2001. Toyota has always believed that the best way to serve society is providing automobiles that will not only make people happy, but will also be environment friendly. Waste water at TKM is collected and purified to a level that can be used for fish pond and rice fields. To realize high quality vehicle production at reasonable price, Toyota seeks the best balance between human resources and advanced robot technology. Accumulated Domestic Production of 100 million Vehicles By October 1999, Toyota had reached a domestic production of more than 100 million vehicles and worldwide cumulative production about 112 million vehicles, since its founding. This world-class record is proof of our continuing efforts to satisfy customer expectations. Researches and development has made possible technological advancements in quality manufacturing safety efficiency and environmental preservation, all of which contribute to enhancing customer satisfaction. Toyota Motor Corporation Global vision Toyota Puts Forth â€Å"2010 Global Vision† TOKYA- TOYOTA MOTOR CORPORATION (TMC) has established the basic concept for â€Å"2010 Global Vision†- a company –wide management outlook that sets the direction for long term management. TMC President Fujiio Cho announced the details of this vision within the company today, calling on all to â€Å"take on the challenges of innovation with complete passion and dedication†. ‘2010 Global Vision† evolved from the course outlined in ‘2005 Vision†, which TMC set in 1996. Since then Toyota has positioned the early part of the 21st century as its â€Å"Second founding period† and has been engaged in efforts to realize harmonious growth. But current conditions have convinced Toyota that it is now time to: new dreams for future growth; determine the direction in which to proceed; and carry out concrete reforms. These conditions include global political, economic and social trends, as well trends towards next-generation technologies, such as environmental and information technologies, and various changes in the management environment. Centered on the basic theme â€Å"innovation into the Future†, the core objective of â€Å"2010 global vision† is to set a course for a more prosperous society based on making things and technological innovation. It proposes the corporate image for which all of Toyota should strive and the paradigm change Toyota should undergo with consideration towards what society is expected to be like in the 2010s. Since its foundation, Toyota has sought to contribute to society by â€Å"making things† and â€Å"making automobiles†. Toyota plans to break down the contents of this paradigm change for easier linkage to an internal reform movement that aspires to create a global corporation where each employee is passionate about future growth and about building a prosperous society in the new century. Four innovations for the Future (concerning what TMC envisions society to be like in the first half of 21st century and the corporate image TMC wants to project) 1. Towards a Recycling –based society As we move toward a â€Å"recycling society† on a global scale, demands are rising that we move away from the era of large-scale production and large-volume consumption and disposal towards a recycling based society that promotes conservation of resources, reusing and recycling. Toyota will Endeavour to become a leader of global regeneration through its outstanding environmental technologies. 2. Towards the age of ITS and ubiquitous Networks Information and telecommunications technologies are advancing, the use of IT in automobiles is progressing, mobile information services are improving dramatically, and transport infrastructure and infrastructure respondent preventive safety are developing. Against this backdrop, Toyota will aim to be a leader in creating vehicles and motorized society in which people can live safely, securely and comfortably. 3. Towards development of motorization on a global scale Motorization is advancing in China and other emerging markets and people around the world are enjoying the high degree of mobility afforded by automobiles. In order to promote this, Toyota will expand the appeal of automobiles throughout the world and largely increase the number of fans of Toyota, resulting Toyota being able to include in its view a global share of about 15% early on in the 2010s. 4. Towards a matured society As nationalism steadily declines and respect for all peoples expands throughout the world, global companies are shifting towards societies where people of a variety of nationalities and ethnicities can engage in lively exchanges of ideas. Toyota seeks to become a truly global enterprise that is respected by all peoples around the world. Paradigm change To become the corporation of our future vision, Toyota will boldly undertake a worldwide review of existing corporate structures, frameworks and methods and implement a paradigm change in order to address issues such as development of a wide range of cutting-edge technologies, construction of corporate structures that can be successful in global cost competition, global expansion of business, product development that responds sensitively to the immediate market, establishment of efficient local management and construction of sales structures suitable for individual markets. Technology and product development Innovation in R & D structures and development of innovative production technologies. * Toyota will accelerate technological reform on a global scale by actively engaging in development of basic technologies in such fields as the environment, safety and information and by actively pursuing advances in nano technology, materials and others. * To accomplish this, Toyota will consider systems for making optimum use of world experts and industrial, governmental and academic alliances. To strengthen the competitiveness of core technologies concerning such items as engines and platforms for ensuring efficient development, Toyota will review its approach to global tie-ups, including international sharing and distribution of functions. In addition, it will promote strategic technical alliances (including mergers and acquisitions), as needed. * Toyota will actively pursue the construction of global, IT-based development and production preparations system s, as well as the development of innovative production technology that can be implemented around the world. Innovations in product manufacturing structures For developing new technologies and new products from the viewpoint that â€Å"the customer always comes first†, not only will Toyota surpass its previous efforts to use its managerial resources to the fullest and to strengthen its processes, it will also promote the manufacture of products for the next generation based on proposals that incorporate Toyota’s ideas and dreams and excite and inspire customers Management Innovations in global management structures TMC will clarify responsibilities and authority to create optimal and independent local entities in each region. Toyota will also actively make contributions to local societies. TMC will monitor and support local entities from the perspective of overall optimization and will consider the formation of a global management functions. Innovations in-Group structures Toyota will select the concentrate on business areas and technology fields, and alliances (including mergers and acquisitions) to reform structures from the perspective of promoting development of next generation technology, reinforcing global cost competitiveness, and developing global products and business to create efficient consolidated and group structures. Teamwork featuring various types of talent Toyota will promote the creation of environments featuring people from around the world with various skills and values who are given the opportunity to experience self-realization as individuals . Ideally, these people will be able to: * Have pride in contributing the society through Toyota * Bring out the most in their specialty and creativity * Develop themselves and increase their value by working for Toyota * Work under various terms of employment and attractive incentives Profit structures Innovations to form balanced structures with effective hedging of global risks. Toyota will shift to a structure to a structure supported by three profit bases-Japan, North America and Europe. Efforts such as re-strengthening the sales structure to keep it in step with the market and enhancing competitiveness in domestic production will be carried out in Japan, Toyota’s home base, to reform the structure of management for increasing the ability to improve earnings. Also for this, management resources will be redistributed for optimization on a global scale. Management that places importance on all stakeholders in co-existence with management that emphasizes efficient use of assets Toyota will continue to reinforce management that emphasizes the efficient use of assets, as well as build strong and good relationships with all stakeholders to become a respected global corporation over the long-term by peoples and regional societies around the world. Figures mentioned in this document constitute one part of the basic concept described above based on judgements and assumptions derived from information currently available. In light of the possibility of changed as a result of the uncertainty inherent in such judgment and assumptions and changes in internal and external circumstances, actual results may differ considerable COMPANY PROFIL About Shodha Motors Shodha Toyota consists of the following Board of Directors: Group CEO : Mr. R G Kulkarni Managing Director : Mr. Prasad Deshpande Director : Mrs. Meghana Deshpande. Director : Mrs. Kalpana Nayak Shodha Toyota is engaged in Sales and Service of Toyota Vehicles. Shodha Toyota covers 12 district of Northern Karnataka. Mr. Prasad Deshpande and Mr. P. R. Nayak promote this dealership. Shodha Toyota is situated on Poona- Bangalore NH, 11Kms from Hubli. Hubli is a business center and is well connected by road, rail and air. The customer base includes Industrial houses, Businessmen, Government Departments and others. The Principal, M/ s Toyota for development of competence of their employees. They have implemented Quality Management System in accordance with ISO- 9001: 2000 and they are in the process of obtaining the desired result. Shodha Toyota, Hubli, is the latest to join the network of exclusive Toyota ‘3S’ dealership. ‘3S’, which signifies Sales, Service & Spare parts under one roof, is Toyota’s unique approach to customer care and service. The Sales, Service and Spare Parts officers in the Dealership, have been given extensive training by Toyota Shodha Toyota is one of the first of its kind in Hubli, similar to other Toyota Dealerships in India, meeting Toyota International Standards. It is fully equipped with state-of-the-art tools ;amp; equipment and necessary spare parts, from the day of commencement of its operations. Mr. S. Yamazaki Managing Director, Toyota Kirloskar Motor Ltd. , in presence of the Honorable Minister for Large ;amp; Medium Industries, Govt. of Karnataka, Mr. R. V. Deshpande, the Deputy Managing Director of TKML, Mr. K. K. Swamy, and Director of Marketing – TKML, Mr. S. Aoki, inaugurated the facility on 29th April 2001. Quails, launched as a premium MPV a year ago, conforms to the global Toyota Standard. Toyota Quails is poised in a category all to itself, having set new benchmarks for Quality, Reliability and Perfom1ance. It is powered with most efficient 2. L diesel engine and comes in different variants, and conforms to Euro n standards by wide margins. Toyota Quails’ launched in January 2000, has 35% market share in the MPV segment, selling 21,785 Quail (domestic sales) in its first year of operation itself, exceeding its yearly target of 20,000 units. 2001 saw a demand for Qualis on the rise, with record sales of 3,010 units in March alone. THE MAP OF THE ORGAN ISATION: Showroom Service reception Service parts warehouseEvents Toyota has a unique kind of infrastructure for all of its authorized dealers. As you enter from first door of the organization, you will find a receptionist on the right side. As you move few steps straight, you will get in touch with the sales department wherein you can meet Sales manager (separate Cabin), showroom sales officers, and assistant Sales manager. Crossing sales department, you will find other sales cabin where in all sales work is done. Front to that cabin, you find upstairs and two separate wash rooms meant for gents and ladies. If you let your move to the upstairs, you find another toilet room to the left side. Continue to walk, first you will come across General Manager Cabin, then Finance Manager Cabin, next to it you find a meeting room and a room in which you can meet accounts officer, EDP officer and Human resource officer. Attached to that cabin, you can get a storeroom wherein you find various files, things kept. You will also find a Xerox machine in store room. The meeting room is not only meant for meetings but also conduct interviews whenever a candidate is called for the respective post. O. K. , come back with the same route to near receptionist. Now move to the left side from room entrance, you find service department. There you can find service manager cabin, service advisors, warranty clerk, accessories In-charge. A well-organized customer lounge can be found near to the service counter. If you move inside the service counter, you will find parts and accessories warehouse along with its In-charge and his assistants, a job controller cabin. The job controller cabin is such that he can observe all the service activities from his place. If you again come to the service counter, you find a way to work shop and canteen. In workshop, you find chief technicians, Technicians and electricians. On the upstairs of workshops, you come across a toilet room, resting room for technicians, a training room and lastly canteen room. The left side of exit door of workshop you find an open area of vehicles standing. Move your path to it; you find a room meant for denting and painting of vehicles. You will also find a building construction near to it, which is nothing but a new canteen that is under process. Organation study Functions of Managing Director Managing Director in co- ordination with General Manager has defined following quality function for Shodha Toyota. * To understand and define customer vehicle requirements clearly and executing the order as per the sales process so as to achieve 100% customer satisfaction. * To procure spare spare parts and materials from approved suppliers and keep optimum stock levels so that customer requirements are fulfilled. * To understand and define customer service needs clearly and executing them as per service process so as to achieve 100% customer satisfaction. To allocate work to competent personnel and improve their competence through effective training. * To improve process continuously at every opportunity. * To maintain pressure free environment, hygienic facilities and clean, atmosphere with an aim serve people and society. * To meet the requirements all interested parties, viz suppliers, directors, employees, Toyota Kirloskar Motors Ltd, suppliers, statutory and regulatory bodies w ith an aim to enhance stake holders’ satisfaction. SALES DEPARTMENT FUNCTION : Sales Manager| Asst. Sales Manager| Team Leader| | Team Leader| Showroom sales officer | Field sales officer| Documentation officer| Marketing officer| Data entry operator| Test drive co-ordinator| Tele caller operator| It is an important part of the Shodha Toyota, Hubli it mainly comprises of sale of utility Vehicle and passenger cars namely Qualis, Corolla and Camry. The Toyota Sales Process has six modules, which follow the steps in Toyota sales Process. These modules include: 1. Preliminary Activities 2. Approach and Qualifying 3. Presentation and Demonstration 4. Negotiation and Closing 5. Delivery 6. Follow Up . Preliminary Activities: Preliminary Activities include collection of all databases of the customers and generation of the yearly sales target activity takes place. The general Manager and the Sales Manager plan this activity. Sales target are set for that particular year. Further it also includes monthly sales planning which depends on the ability of the sales officer and the potential area of the monthly sales targets will be alloc ated to each sales officers. 2. Approach and Qualifying: Sales territory of Shodha Toyota is distributed within 12 districts. Each district has one Assistant sales Manager who collects the information of the customers and informs the sales Manager. Here then the sales Manager sends direct mail advertising about the vehicle of the customer. * Sales letter * Circulars * Price list * Catalogs * Leaflets * Pamphlets * Broacher * Postal Qualifying includes whether the customer is a potential buyer. People may be targeted according to their standard of living, designation and their ability to pay. 3. Presentation and demonstration: Once the customer approach the showroom the presentation and demonstration activity is carried out. This activity includes display of the vehicle and features such as safety and security, style and design, interiors, information regarding the engine are brought into light. 4. Negotiation and closing: Once the customer decides to buy the vehicle the sales manager negotiates with him and further documentation takes place. Once the customer is satisfied the deal is closed. He will be given some other special benefits like financial options, free one-year insurance and other such schemes. 5. Delivery: After the execution of the above – mentioned activities Delivery of the vehicles takes place. . Follow Up: Responsibilities of the showroom extent not only after the sales of the vehicle but there is an extend courtesy which includes a phone call from the sales Department on the 3rd day, followed by a â€Å"thank you† Letter along with a phone call by the sales Manager and a photograph taken on the date of the delivery of the owner. RESPONSIBILITIES OF SALES MANAGER 1. To Pl an set target and sales of vehicles. 2. Monitoring daily targets of all sales officers. 3. Conducting sales meeting regularly 4. Monitoring daily customer / weekly reports enquires. 5. Ensuring effective territory coverage by sales officers. 6. Achievements of sales target. 7. Identifying the inventory and provide inventory to sales officers. 8. Interaction for event / promotional activities with TKM 9. Coordinating Customer Relationship Management 10. Motivating sales officers, their performance review and periodic appraisal. 11. Co-ordinating training program. 12. To ensure show room housekeeping, perfect condition of display vehicles and test –drive vehicles. 13. To attend management review meeting and indicating corrective and preventive actions. ADMINISTRATION DEPARTMENT: Administration Officer Maintenance Officer Gardner Cleaner Office boy H. R DEPARTMENT H. R DEPARTMENT H. R Manager H. R Officer RESPONSIBILITIES OF H. R DEPARTMENT 1. To identify competence and skill levels required for personnel for carrying out the activities in QMS. 2. To recruit the personnel based on minimum education, experience and skills required to perform the activities, in consistency with top management. 3. To identify the training needs for personnel to satisfy the competence requirement. 4. To identify training needs and conduct/organize training. 5. To perform evaluation of training imparted iand they’re by to judge improvement in competence and skill of employee. 6. To maintain records of education, experience and training of all employees. SERVICE DEPARTMENT FUNCTIONS : SERVICE DEPARTMENT Head Customer Service, heads workshop or servicing departments, he is assisted by a service Manager. 3 Service Advisors, a job Controller and a Part in charge then assist the service Manager. When a vehicle is brought for servicing, then service Manager refers it to any of the advisors, who then prepares a job card, jots down the problems, what the customer’s complaints are about? He then gives advises for repairs, replacements and then further process of repairs and general check up starts that is when the responsibility is handed over to the Chief Technicians who carry on the work on the work and after all mechanical work is completed, the vehicle is sent to washing where the outer body is given the water wash and the interiors are given air blow. In the same way accident cases are dealt with and the procedures for repairs goes hand in hand with the insurance agent who inspects the vehicle and then gives orders for further repairs. On an average 15 vehicles are serviced in a day. RESPONSIBILTIES OF SERVICE MANAGER The service Manager is the leader of the dealer service workshop He is responsible to: 1. Plan, lead, Organize and control the service department. 2. Analyze and ensure customer satisfaction. 3. Direct Staff towards Customer oriented thinking. 4. Oriented Dealer organization in accordance with customer needs. 5. Co-ordinate service and warehouse operation 6. Observe dealership Guidelines and fulfill manufacture’s priority tasks. 7. Generate profit for the dealership, monitor cost effectiveness, analyze major service indicators and develop market for dealership. . Manage service shop infrastructure, environmental and safety issues. ADMINISTRATION DEPARTMENT Administration Departments looks about the financial aspects of the company. The accounts department at Shodha Toyota is fully computerized and Finance/ Administrator heads it. The other persons under the Finance / Administrator are human Resource Officer, Accounts Officer, Electronic Data Processing Officer, Cashier, Receptionist and Housekeeping supervisor. All the information regarding the financial aspects is maintained in the computers. Strength of the Organization: Toyota believes that an organization gets its strength from its employees. We cultivate a corporate culture that truly reflects the qualities of  Ã¢â‚¬ËœContinuous Improvement’ and ‘Respect for People’ in all our activities, collective and individual. We not only encourage employees to give their suggestions on improving our products, practices and work environment, but also reward them for their  valuable inputs. Total employees = 173 as per Aug 2011. Working hours of employment: In Shodha Toyota, the employees work for eight hours per day. Service 9:00am  To  6:00pm Sales 9:30am  To  6:30pm Admin & Finance 9:30am  To  6:30pm On Sundays 10. 00 am to 2. 00pm (OT will be given) Attendance Maintenance: The presence of an employee can be verified by the attendance register, whereineach employee has to sign it twice (morning and after launch) as a day is divided in twoparts (1sthalf day and second half day). Canteen Facility: The employees as well as customers can enjoy the food in organization it. ShodhaToyota has a canteen facility where in the employee gets subsidized food where ascustomers get the same thing at a cheaper rate. Advantages: 1. Toyota Motor Corporation (TMC) is the world? s largest vehicle manufacturer by production and sales. 2. Toyota Motor Corporation is the part of â€Å"Toyota Group† one of the biggest conglomerates in the globe. 3. Toyota is best known for environmentally safe, Quality, durability, reliability, and value for money and convenient. 4. In 1997, Toyota began manufacturing of the globe? s best-selling hybrid car, the Prius. 5. The principles and beliefs based on Continuous Improvement and Respect for People. 6. Toyota has very strong presence in Europe due to the accomplishment of Toyota Team Europe. 7. It presently maintains more than 16 percent of the US market. 8. For the year 2005, Toyota ranked 8 on Forbes 2000 directory of the world’s leading companies. 9. Toyota’s sales had risen 9. 2 percent mostly on demand for Camry sedans and Corolla 10. It has initiated new technologies including first bulk-produced hybrid gasoline-electric automobile which had two million sales worldwide in 2010. 11. For the first quarter of 2008, Toyota was number one in worldwide vehicles sales. Disadvantages: 1. The financial Meltdown resulted in liquidity deficit in the U. S banking system which ultimately decreased consumer wealth. 2. Industry is facing adverse impact of fluctuations in foreign currency conversion rates. 3. Increased competition, market saturation, forceful marketing campaigns and rising competitive pressures. 4. Increasing maintenance costs of vehicles, rising fuel price and changing customer preference are challenging threats. PRODUCTS OF TOYOTA TOYOTA COMPETITORS International National Toyota awards Overview of Toyota Etios Toyota Etios- An outstanding combination of compact size and avant-garde technology. Toyota Motor Corporation the 3rd largest auto manufacturer in the world has launched its highly awaited sedan, Toyota Etios on Dec 1st 2010. This is the first ever and the last (as per the company) low cost sedan from Toyota stable. Toyota Etios is available in 6 colors Comes with 5 variants namely Toyota Etios J, Toyota Etios G, Toyota Etios G safety, Toyota Etios V and Toyota Etios VX, from Rs 4. 96 lakhs to 6. 86 lakhs. Toyota Etios is targeted at masses in India. As per the company, to develop this people’s car, over 2,000 engineers were engaged to give it small size without compromising on the eye-catching interior, Power, Performance and Higher fuel economy. The exterior of the car is sporty and sharp. Front face of the Toyota Etios looks like a smiling face of human with dimples at cheek (headlamps). Toyota has promised to provide world class technology and quality with the Toyota Etios. The design concept for the car is Bold Simplicity which is referred to affordable luxury and functionality in one machine. This will compete with the Tata Indigo CS, Maruti Swift Dzire, Tata Indigo Manza, Chevrolet Aveo and the Ford Fiesta. Toyota holds a tremendous brand recognition and reputation in India. This new innovation of Toyota, Etios sedan comes equipped with 1. 5 litre petrol engine. The Toyota Etios engine will produce 90 PS of peak power at 5600 rpm. The engine generates maximum torque of 132 Nm at 3000 rpm. This simply indicates huge power hidden in this vehicle. 52 TOYOTA ETIOS Toyota Etios is available in 5 variants namely: * Toyota Etios J * Toyota Etios G * Toyota Etios G safety * Toyota Etios V Toyota Etios VX Toyota Etios Q Class – Sedan (Available now only in Petrol, Diesel will be launched in September 2011). Toyota Etios is available in 6 different colors: FEATURES OF TOYOTA ETIOS: Comfort ;amp; Convenience * Air conditioner with Heater ;amp; Clean Air Filter * Power Windows * Electric Power Steering * Central Locking * Cooled Glove Box * Front Cabin Lights * Front Power Ou tlet (12V) * Sporty Front Headrest * Pillow Type Rear Headrest * Tilt Steering * Digital Tripmeter * Speakers 4 Interior Features * Internally Adjustable ORVM * Luggage Room Lamp 7 Bottle Holders (1 Litre) * Front Door Pockets * Rear Door Pockets * Day/Night Inside Rear View Mirror * Driver – Side Sunvisor * Remote Fuel Lid Opener * Remote Tailgate Opener * Assist Grip with Coat Hook Exterior Features * Body Coloured Bumpers * Side Protection Moulding Chrome Insert * Intermittent Wiper * Tubeless Tyres * Full Wheel Caps * Chrome Garnish on Boot * Front Grille Chrome Ornament * 12 Spoke Sporty Alloy Wheels Safety Features * Immobilizer * Keyless Entry * Door Ajar Warning * ABS (Anti-Lock Braking System) * EBD (Electronic Brake Distribution) * SRS Airbags57 Advantages: Good Performance * Reliability * Value for money * Good mileage * High power and torque for high speeds and great pickup. Disadvantage: * Long waiting for delivery. RESEARCH METHODOLOGY Title of the project †Å"A study on Market potential for Toyota Etios car in Hubli city† Main objectives * To ascertain the awareness level about Toyota â€Å" Etios† * To know different factors which influences to buy Toyota â€Å"Etios†. Sample Size selected 50 Sample area The people of the Hubli-Dharwad city. Limitation of the study * ? I faced difficulty in collecting data because of busy schedule of the respondents. Because of the busy schedule respondents may not have answered properly which may not hold true in case they would have been given lot of time to answer. * It was difficult to get information from the organization guide due to their busy schedule. Sample: Group of research subjects whose  characteristics  approximate those of the  population it is selected from. For this project both primary and secondary data are required, hence both types of data have been collected. The study method involves the following: * Framing the objectives of the study * Based on the o bjectives determine the means of data collection. Framing of Questionnaire. * Analyzing the data. * From the analyzed data interpret the results. * From the results determine the satisfaction level. * Finally suggestion, conclusions and recommendations based on the interpreted results. Survey: It is a systematic gathering of information from the respondents for the purpose of understanding and or predicting some aspects of behavior of population of interest. It provides data on attitude, feeling beliefs, past and intended behavior, knowledge, ownership, personal characteristics and other descriptive items. Questionnaire: We use questionnaire as a research tool consisting of a series of questions and other prompts for the purpose of gathering information from respondents and statistical analysis of the responses were made later. It is comprised of closed-ended questions. In closed-ended questions respondent pick an answer from given options. Sampling Population: The people of the Hubli-Dharwad city. Sampling unit: Business people, Professionals, Employees of Hubli-Dharwad city. Sample Size: 50 Sampling Frame: The people who own the four wheeler cars. Sampling Method: Samples are going to be select on Non probability convenient sampling method. Data collection a)primary data: It refers to the systematic collection of information directly from respondents. This data is collected for the descriptive research. The primary data collected during the study includes the data collected through questionnaire and face-to-face interview with customer to know about the consumer behavior and their interest level. b) Secondary data: The first step in data collection approach is to look for secondary data. Usually it is the data developed for some purpose other than for helping to solve the problem at hand. Secondary data are collected through various magazines, internal experts, and website. TOOLS ANALYSIS: * Tables * Graphs ANALYSIS TABLE SHOWING THE OCCUPATION OF THE RESPONDENTS SLNO| Occupation| NO OF USERS| Percentage %| a| Private employee| 8| 16| b| Businessman| 29| 58| c| Government employee| 6| 12| d| Politician| 7| 14| Total| 50| 100| Interpretation: From 50 respondents surveyed, 58% of the respondents are business man, 16% of the people are private employees, 12% are Government employee and 14% are Politician by this we come to know that we have potential of selling Etios in the existing market.